Digital Marketing Strategy

Digital Marketing
Strategy

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Overview of digital marketing process........................................................................................1
Digital marketing campaign........................................................................................................2
Six step Digital marketing campaign...........................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Digital marketing plan is advertising introduced thru virtual channels. Channels inclusive of
social media, mobile applications, e-mail, web programs, engines like Google, web sites, or any
new virtual channel. A digital marketing plan is a file sharing the information for all the planning
on your digital advertising campaigns or actions. The key cause of a virtual advertising plan for
any employer is to pressure you through the technique of getting to know and in reality
articulating the hobbies and dreams of your virtual initiatives, on the aspect of without a doubt
focused on digital personas, and methodically choosing which channels to head after them and
the way. Digital Marketing is a strategic tool for groups and it is composed of every single
advertising and advertising endeavour a corporation makes inside the virtual surroundings.
Digital Marketing is one of the maximum exciting tools a marketer can use to increase its
presence on-line. Inbound Marketing, Interactive Marketing, and online Customer Relationships
are all attempts that fall beneath the umbrella term “Digital Marketing”.
MAIN BODY
Overview of digital marketing process
A digital marketing is a broad term to define any number of phases the firm consider to
accomplish a digital strategy or plan. It is an effective process of using digital marketing tools
and techniques in term of promoting and publishing goods and services of the business
enterprise. In Apple, the firm might have a digital marketing process to curate content, schedule
posts and involve with their target audience as part of their social media strategy. Basically, in
respective company, digital marketing is an activity and form of advertising that permits for the
promotion of brands and commodities by digital tools like social media, search engines, websites
and many more (Vieira and et. al., 2019).
Steps of digital marketing process
Research- At this stage, the management of Apple may collect all the records with a view
to be required for decision making inside the subsequent degrees. This stage can also be known
as as Digital Marketing Research. Within this phase, the company can do investigation regarding
target audiences, competition, needs and demands of consumer etc.
Create- After collecting the information regarding particular area, the management of
Apple can create digital marketing objectives, strategies, and plan and primary identities to meet
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