Practical Digital Marketing: Use Of Digital Marketing In A Specific Communications Strategy

Use Of Digital Marketing In A
Specific Communications Strategy

Contents-As 2
 Introduction
 Review the digital marketing examples
 Explain using literature how they contribute to the communications strategy for
the respective organisations, as part of the promotional aspect of the marketing
mix.
 Example 1
 Example 2
 Promotional and Marketing mix
 Effectiveness and rank the examples in order of effectiveness, utilising the
social media measures
 Conclusions
 References

Introduction
Practical digital marketing is defined as set of
such approaches in which electronic devices
and online channels are used by the organisation
in order to promote their business. Digital
marketing is regarded as the concept which is
helpful in delivering appropriate advertising of
business offering using differing online
platform such as search engines, social media
and many more

What is digital marketing strategy?
Digital marketing strategy is regarded as such set of actions those are using
various online channels in order to attain aims and objectives of the
organisation. This is the strategy which could lead the business to define their
brand image and to choose required marketing strategy in which results can be
tracked and at the same time needed output ca
n also be accomplished.