Use of Digital Marketing in a Specific Communications Strategy

This presentation explores the use of digital marketing in a specific communications strategy. It covers the definition of digital marketing, digital marketing strategy, examples of digital marketing, ranking of the best digital strategy, and the relationship between promotional mix and marketing mix. The presentation also discusses the communication strategy plan and concludes with the importance of developing strategies to advertise and promote goods and services.

BMP3006 Practical Digital Marketing
Assessment 2 - Presentation

Use of digital marketing in a specific communications
strategy
Name & ID

Table of Contents
1. Introduction
2. Digital marketing
3. Digital marketing strategy
4. Examples of digital marketing
5. Ranking of best digital strategy
6. Conclusion
7. References (Source: Digital Marketing in a Single Map, 2020)

INTRODUCTION
Marketing the goods and services digitally is one of the best tool used by many
organisations because people are now using internet and social media. In the
given report, TESCO is taken as base consideration (Chaffey and et. al., 2019).
(Source: Marketing
Strategy, 2019)

DIGITAL MARKETING
Digital marketing is the marketing which
means that it is a best tool which is used
in order to promote their goods and
services by using various online
channels. Such as social media, website
which help them to advertise their
product and they can also conduct the
market campaign (Confos and Davis, (Source: Digital Marketing, 2020)

DIGITAL MARKETING STRATGEY
Digital marketing strategy is the strategy
which is used by organisation so that they use
various online channels in order to achieve
business objectives. With the help of this they
can develop various strategies in order to
innovate their product and can compete with
their competitors (Hanlon, 2018).

EXAMPLES OF DIGITAL
MARKETING
• Social media marketing: Through use of social media sites to engage with
customers in order to create your brand, boost revenue, and improve internet
speed is known as social media marketing (Slavova, 2016).
(Source: Social media marketing, 2018)

CONTINUE…
• Search Engine optimisation (SEO): Bots are used by search engines
like Google and Bing to index web sites. Bots are used by search
engines like Google and Bing to crawl the internet, moving from site to
site, gathering information on certain sites, and indexing them.
(Source:Searchengine optimisation, 2020)

RANKING OF BEST DIGITAL
MARKETING STRATEGY
Social media marketing is the best digital marketing strategy where they use this
tool to attract customer so that they can reach customer in an effective way. In
other words, it can be said that digital marketing is important for organisation to
adopt the strategy so that they can enhance their productivity in organisation
(Schedlitzki, 2019).

HOW PROMOTIONAL MIX AND
MARKETING MIX IS RELATED TO
EXAMPLE
• Promotional mix: A promotion mix is a combination of marketing strategies
developed by advertisers to maximise marketing strategies to attract a larger
community. The role of the marketer is to determine the best promotion balance
for a given brand. There are four components of promotional mix which is
defined below and related to the example which is discussed below:

COMPONENTS OF PROMOTIONAL
MIX
• Advertising
• Direct selling
• Sales promotion
• Public relation
(Source: Promotional mix)

CONTINUE…
• Marketing mix: As part of a holistic marketing strategy, a marketing blend
involves several areas of emphasis. The marketing mix refers to a company's
range of activities, or strategies, for promoting its product or service in the
marketplace (Kumar and et. al., 2018).

COMPONENTS OF MARKETING MIX
• Product
• Price
• Place
• Promotion

+
COMMUNICATION STRATEGY PLAN
Communication strategy is considered as a plan to accomplish objective of
communication. It is applied to communication of marketing, public relation &
internal communication. This strategy is designed in such a way that helps in
effective communicate objective of company and achieve it in timely manner
(Slack, 2018).

CONTINUE..
• Target audience
• Goal
• Message
• Media
• Monitoring and controlling the effectiveness

CONCLUSION
From the above discussion, it is included that they have to develop the strategies
in order to advertise or promote their goods and services so that they can easily
communicate and interact with their customer.

REFERENCES
• Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
Confos, N. and Davis, T., 2016. Young consumer-brand relationship building
potential using digital marketing. European Journal of Marketing.
• Hanlon, A., 2018. Digital marketing: Strategic planning & integration. Sage.
• Slavova, M., 2016. Digital Marketing. Ikonomiceski i Sotsialni Alternativi,
(3), pp.36-48
• Schedlitzki, D., 2019. Developing apprentice leaders through critical
reflection. Higher Education, Skills and Work-Based Learning.
• Slack, N., 2018. Essentials of operations management. Pearson UK.
Kumar, S., Mookerjee, V. and Shubham, A., 2018. Research in
operations management and information systems interface. Production
and Operations Management, 27(11), pp.1893-1905.