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Digital Marketing - Woodspeen Assignment

   

Added on  2021-02-20

13 Pages3918 Words39 Views
Digital Marketing

Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY ..................................................................................................................................3Analysis and objectives...............................................................................................................3Target Audiences........................................................................................................................4Channel Selection........................................................................................................................6Sample Creative Content.............................................................................................................7Measurement and Data..............................................................................................................10CONCLUSION..............................................................................................................................11REFRENCES.................................................................................................................................13

INTRODUCTIONDigital Marketing is define as tool which is used by a company in order to market theirproducts and services through digital technology, this is generally done through internet includeother technologies like mobile phone, digital promotion and other medium channels. By adoptingthis an organization able to gain several benefits such as able to approach one to one,comparatively less expensive, lead global business, help in measuring statistics easily,accountable and so on (Baker and Hart, 2016). Organization selected for respective report is TheWoodspeen, which is a dining as well as cooking school situated at Newbury, United Kingdom.They offer high quality food and drinks which attract customers. But now they want to designtheir website in so that they can attract more and more customers towards their restaurant. Thatwill also help them in providing information in most attractive manner. Topics included inassignment are analysis and objective of company, their target audiences, channels they mayadopt. Moreover it will also include sample creative content which help in gaining objective andmeasurement of strategies and plan for attainment of goal by developing budget. MAIN BODY Analysis and objectivesAnalysis is define as process in which a person can break complex topic or substance intosmall part for gaining more effective understanding. In respect of business firm by adopting thisthey can appropriately analyse whole situation which help them in developing decision related tothe situation (Belk and Llamas, 2013). For this a firm management can adopt several methods ortheories such as game theory, network theory, pull and push theory and so on. In context of TheWoodspeen restaurant, they can adopt Network Theory which is given below:- The Network TheoryIt is define as social network analytical tool which is adopted by a company in order toanalyse behaviour of peoples and how it will get influenced. Through this management able todevelop decision related to products and services in effective manner because they know aboutcustomer's need, requirement and expectations (Theories of Digital Marketing, 2019). This willalso help in understand buying behaviour of market accordingly which a firm can develop theirproducts and services. In respect of The Woodspeen Restaurant, by adopting this theoryrespective company able to analyse market place as well as customer's behaviour in effective

manner which help them in understanding how to develop website so that more and morecustomers get attracted. This will also help in designing strategies related to offers and offeringthrough which customers get attracted and want to come at respective place again and again. Objectives refers to aim which a company want to attain in particular time duration sothat they can enhance their profitability and market shares (Chaffey and Ellis, 2019). It isgenerally based on time frame as well as lists of resources available. The objective set by TheWoodspeen Restaurant are given below:- The Woodspeen Restaurant has to develop attractive website within budget of £ 2000 inorder to attract huge ratio of customers. The Woodspeen Restaurant management want to turn drive traffic toward their websiteby implementing different strategies. Target AudiencesTarget audiences is define as demographic of individual who are likely to be interested inproducts and services offer by company. Such as for plumbing company then their targetaudiences will be property owners as well as for toy store target customers will be parents,grandparents or any other person who are along with child. For every company its is essential forthem to conduct proper analysis so that they can determine their target audiences in effectivemanner. In respect of The Woodspeen, they are planning to redesign their website so that theycan attract more and more audiences or customers, for which it is essential for them to identifytheir target audiences so that they can develop website accordingly. For this they can adoptmethod or theory such as theory which can be implemented by The Woodspeen is explainedbelow:- The basic theory of a Target Audiences: There are various group from which a company select their target audiences for whomthey developing products and services. This is because all people of a location not like same kindof products so it is responsibilities of company manager to conduct analysis of market that willhelp them in identifying target customers (Colleoni, Belk and Llamas, 2013). This theory oftarget audiences include several group of peoples, which is explain below in the respect of TheWoodspeeen:- Gender- According to this factor male and female have very different interest as well ashobbies so they prefer different kind of products and services according to their need,

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