An Omni Channel Digital Marketing Plan

An Omni Channel Digital
Marketing plan

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Comparing and contrasting digital marketing tools with physical marketing channel...............1
Comparing and contrasting e-commerce platform with physical marketing channel.................2
Omni- channel marketing ...........................................................................................................2
Digital marketing plan using SOSTAC model...........................................................................3
Measurement techniques.............................................................................................................5
CONCLUSION................................................................................................................................6
RECOMMENDATIONS.................................................................................................................7
REFERENCES................................................................................................................................8

EXECUTIVE SUMMARY
Digital marketing is the process through which the company may easily marketing its
products and services using digital and advance technologies which includes mobile phones,
advertisement and other digital medium. The current study also highlights the importance of
digital marketing and developing new marketing plan that helps the company to raise its
performance. The study is based upon small restaurant through which the company may develop
different digital marketing techniques in order to attract wide range of customers.
INTRODUCTION
In this modern era, every company wants to used digital marketing techniques that helps
to grab attention many customers. In the same way, chosen firm for this report is The Little
Square which is a small restaurant in UK that provides different varieties of food items such as
Chinese, Italian, dinner etc in reasonable rates which further generate different sources of
revenue. As the quoted restaurant did not uses advance digital techniques that helps to attract
customers and that is why, present study will describe digital marketing plan which includes
SOSTAC model and develop SMART objectives that leads to draw attention of many customers.
In addition to this, report is also provide an importance of using digital marketing is better as
compared to traditional method.
Moreover, in past times, there was an era,where society did not have any medium to
interact with someone but now, in digital age, everything is going digital which includes advance
marketing techniques such as social media, online shopping, online food and top businessman
also uses digital marketing techniques in order to attract large mass of group. Thus, it reflect that
using digital marketing tools will help to save money and time, that is why it become so famous.
On the other side, it is so popular because it reaches target people which leads to generate
revenue sources, and as a result, it increases financial growth as well. That is why, it become so
popular.
MAIN BODY
Comparing and contrasting digital marketing tools with physical marketing channel
Digital marketing tools such as social media, e-marketing creates awareness and develop
attitudes related to brand rather than promotion. While physical marketing channels such as
retailer, wholesaler mainly done marketing with an aim to promote its products and services
(Baltes, 2015). Moreover, digital marketing tools mainly focused to provide value to their
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