Digital Media Impact on the Performance of SME in UAE

Running Head: Digital Media Impact on the performance of SMEs in UAE
Digital Media Impact on the performance of SMEs in UAE
Name of the Student
Name of the University
Author Note

Digital Media Impact on the performance of SMEs in UAE
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Digital Media Impact on the performance of SMEs in UAE
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Table of Contents
Working Title.............................................................................................................................3
Rationale for the project.............................................................................................................3
Overview of the Industry...........................................................................................................3
Literature Review.......................................................................................................................4
The Aims, Objectives and Research Questions.........................................................................5
Aims and Objectives..............................................................................................................5
Research Questions................................................................................................................6
An outline of the methodology..................................................................................................6
Participants and number of samples.......................................................................................6
Research Design.....................................................................................................................6
Data Collection Plan..............................................................................................................7
Reliability and validity of the instruments.............................................................................7
Ethical Consideration.............................................................................................................7
Proposed Analysis of data......................................................................................................8
Timeline.....................................................................................................................................8
Gantt chart..............................................................................................................................8
References................................................................................................................................10

Digital Media Impact on the performance of SMEs in UAE
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Working Title
Digital Media Impact on the performance of SMEs in UAE
Rationale for the project
All the dimensions of the business have been changed with the emergence of the
internet and therefore it has been considered important in the field of business. The online
transactions are easy, convenient and at the same time saving and for this reason it is
preferred by majority of the customers. It has revolutionized the business as well as the
behaviour of the consumers and has enabled easy communication among the customers and
the business organizations (Li, et al. 2018). Nowadays, it is important for the business
enterprises to use the techniques of modern digital technologies of the internet like the digital
media to survive in the competitive world. The use of internet can lead to new opportunities
of business expansion as it can be used as a tool for advertisement and promotional purposes
as well as a tool for better communication with the customers across the world. The small &
medium enterprises (SMEs) are now playing an important role in the current economies of
the developing countries and are also important at both micro and macro levels (Jain 2015).
At the same time, it is playing an important role in the employment of the workforce and in
the contribution of GDP in the developed countries. Thus, the performance of the SMEs will
have positive impact with the introduction of the digital media technologies in the business
proceedings.
Overview of the Industry
SMEs are important both in developing countries as well as in the developed
countries because of their contribution in employment of workforce as well as contribution to
GDP. It has been estimated that within the next few years the SMEs will earn an approximate