Digital Media Marketing and Its Examples

DIGITAL MEDIA MARKETING AND ITS
EXAMPLES

Table of Contents
Introduction
PART 1
Effective Campaign for digital marketing
#MakeChristmas campaign by Waitrose
#Whatsyourname campaign by Starbucks
Conclusion
References

Introduction
Digital marketing is a form of marketing that involves the use of
digital media, such as social media, to promote various goods.
Every company in the current digital environment needs digital
marketing methods to achieve its marketing goals and to promote
its products to many individuals. This report contains a concept
of messaging and the marketing mix, as well as an explanation of
how the collaboration mix fits into the overall marketing
strategy.

PART 1
Marketing is defined as the collection of processes for
creating, communicating, educating, and delivering
consumer-valued offerings. Marketing encompasses
all of a company's activities aimed at promoting the
company's goods to a target customer base with the
goal of persuading customers to buy the company's
products.