Digital Plan for Burberry: Growing into the Market with Effective Online Presence

Digital plan
Introduction
The purpose of this poster is to prepare a project plan in
order to enable growth into market. The company chosen for
this digital plan is Burberry. It is a luxurious fashion brand
which has worldwide presence. Due to growing need of
digitalisation, it is vital to create an effective plan to attract
large number of customer.
Online market channel:
The Burberry has high presence into the online and E-
commerce market. It has their own website, Facebook
approaches and deal with the third party channels like
Amazon. The company distribute their sunglasses, shoes,
perfumes, bags from these channels. Mainly, their product
distribution takes place from websites. They believes in
giving Omni channel market experience with great
customer services across all the channels.
:
Business background:
The Burberry is a fashion retailer which was established in
1856 in London. It is scattered at worldwide level and
perform their operations into various location. The company
is known for its best selling clothes which have a luxurious
presence into market.
Products:
Burberry is specialised in selling clothings, accessories,
beauty products and perfumes. Clothing is the best selling
product of the company into market. They designs and sells
all kind of apparels such as Trench coat, leather dresses,
footwear, sunglasses and varieties of designs in girls fashion.
Their trench coat are most popular among the customer due
to its quality and durability.
Target audience:
The Burberry targets all the age group, gender and class
people. As the company provides products for every age that
helps them to grow into market. The company mainly targets
high class audience especially the celebrities faces and
people who have high standard of living. This target audience
are loyal to the products of company due to its luxurious
brand image.
.
Process of selling it:
The products across many location in their factory. They
enable product distribution through a wide network of
Burberry stores, franchise, wholesalers and market retailer.
Also, it enable selling process through own manufacturing
units to other wholesalers, retailers and online channels.
The prologistics services and people get effective online
deliveries. The company always use product and
distribution expertise through ducts are sold and delivered
through licensing partner which provides deliveries across
the world to every locatione Burberry manufactures and
designs their luxurious.