Digital Portfolio for Luxury Diamond Promotion: Sustainable and VR-Friendly

This presentation discusses the promotion of luxury diamonds through digital invitations and graphics, which supports sustainability and VR technology. It includes primary and secondary research, contextual research, creative project design development, final design outcome process, and evaluation report. The presentation is relevant for courses related to marketing, sustainability, and digital technology.

Final Major Project
Resource
DIGITAL PORTFOLIO

Table of Content
 Introduction
 Mind-map
 Mood Board 1
 Mood Board 2
 Primary Research
 Contextual Research
 Secondary Research
 Creative PROJECT Design Development
 Final design outcome process
 Final Design Outcome
 Evaluation Report

INTRODUCTION
 Digitization has paved a way for developing sustainable projects and
services which help consumers increase responsible shopping.
 In context of the creative project for this digital portfolio the topic which
has been selected is the promotion of luxury diamonds with the help of
digital invitation including digital Graphics.
 Promotion of luxury products also needs to take digital pathway because
many high end elite client primarily use digital technology in their daily life
in order to learn about new product in the market including luxury products.
 The usage of digital invitation with graphic designs for promotion of
diamonds will support sustainability as the digital diamond product
features will be communicated to the desired high end consumers without
high wastage of paper and other important resources.
 In this carbon footprint for promotion of luxury diamonds will reduce
significantly having better impact on the planet resulting in effective
product promotion.
 The digital invitation focused on promoting luxury diamonds will also be
VR friendly making them applicable in VR and digital mediums.

Mind Map
Digital
Invitations
for luxury
diamond
promotion
Graphic
design
Sustainable
Product
branding
Cyber
Security
Corporate
friendly
Diamond
promotion
Virtual
Reality
Supports
sustainable
promotion
Professional
designing of
graphic
elements
Helps market
company
events
Can be
seen with
VR
technology
Aesthetically
pleasing
Effective brandinhg
through VR and
digital promotions
Better digital
presence or elite
clients
Reduces
wastage of
paper
Helps reach
elite class
clients

Mood Board 1

Mood Board 2

Primary Research
Q1) Do you prefer online promotions for purchasing luxury diamond products ?
a) Yes
b) No
Q2)Do you want to access to promotional content which can also be seen in VR?
a) Yes
b) No
Q3) What concerns you have about digital invitation promotional material for diamond
products?
a) Cyber Security
b) Ineffective user experience
c) Unappealing design
d) All of the above
Q4) What factors make you attracted towards VR digital invitation for diamond products?
a) Immersive experience
b) Better graphics
c) Easy to use
d) All of the above
Sample Size: 10

Primary Research
8
2
a) Yes b) No
Q1) Do you prefer online promotions
for purchasing luxury diamond
products ?
Frequency
a) Yes 8
b) No 2
Interpretation: From the above graph it is determined that
out of 10 participants 8 have agreed that they prefer online
promotions for purchasing diamond products while the
other 2 have stated that they do not prefer online
promotions for purchasing luxury diamond products.

Primary Research
a) Yes b) No
Q2)Do you want to access to promotional
content which can also be seen in VR?
Frequency
a) Yes 7
a) No 3
Interpretation: From the above graph it is determined that out of 10
participants 7 have agreed that they would like promotional content
with VR capabilities while the other 3 have stated that they are not
interested in seeking promotional content associated with VR
capabilities.

Primary Research
a) Cyber Security b) Ineffective user experience
c) Unappealing design d) All of the above
Q3) What concerns you have about digital
invitation promotional material for diamond
products?
Frequency
a) Cyber Security 4
b) Ineffective user experience 2
c) Unappealing design 1
d) All of the above 3
Interpretation: From the above graphical data it is determined that out of 10 respondents 4 have selected
cyber security as their main concern for digital invitation promotional material for luxury diamond
products while according to 2 it is ineffective user experience. A single respondent has selected
unappealing design as their main concern in context of digital invitation promotional material for
diamond products while the 3 have stated that they have concern about every option provided in the
questionnaire.

Primary Research
a) Immersive experience b) Better graphics
c) Easy to use d) All of the above
Q4) What factors make you attracted towards
VR digital invitation for diamond products?
Frequency
a) Immersive experience 4
b) Better graphics 4
c) Easy to use 1
d) All of the above 1
Interpretation: From the above graphical data it is determined that out
of 10 respondents 4 have stated that immersive experience is the factor
of VR digital invitation for diamond products which makes it attractive
to them. Other 4 respondents have chosen better graphics quality and
single participant has selected easy usage as the answer for their choice
of factor which makes VR digital invitation for diamond products
attractive to them. The remaining single respondent has stated that all
the option mentioned in the questionnaire make the VR digital
invitation promotional material for luxury diamond goods attractive to
them.

Primary Research
Conclusion
 From the above primary research it is evaluated tat
most consumers prefer digital invitation promotional
material for diamond goods and are acceptable
towards digital invitation promotional material for
luxury diamond goods which is also applicable in
VR.
 On the other hand they are concerns about cyber
security the most. This showcases that consumers are
yet to fully trust technology related with VR because
there is threat of cyber fraud and cyber crime.
 Finally some of the factors which attract consumers
towards VR digital invitation promotional material
for diamonds includes immersive experience and
better graphics.
 This showcases there is need and acceptance of VR
technology invitation promotional material for
diamond products.

Contextual Research
 De Beers group Auctions is UK based multinational company which specializes in
diamond mining diamond sourcing, diamond retail, diamond trading and industrial
diamond manufacturing sectors.
 De Beers group Auctions has also invested in promoting its products through the
usage of digital marketing and ensuring that luxury diamond products reach the target
consumers base through appropriate digital channels.
 The company has used digital technology to create new Buy Platform which provides
its registered client ability to make diamond purchases 24 hours 7 days a week. In
this way the company is promoting its digital presence and using digital technology
to retain its existing consumers.
 The Buy platform has been designed to be an intuitive and accessible way for
Registered Buyers to purchase rough diamonds. Users simply select the products that
they want to buy, adding them to a virtual basket before completing the purchase at a
virtual checkout.
 This showcases that companies in the current age are realizing the importance of
digital technology for various promotional activities and connecting with loyal luxury
buyers on a personalized level.

Secondary Research
 After the pandemic many individuals consumers and corporate marketing departments have
shifted to building digital invitation promotional material for their consumers specifically
luxury consumers. .
 In addition to this the time and costs of delivering the physical invitation and promotional
material high for completing large scale corporate events and even huge functions such as
collage festivals.
 This has made digital invitation promotional material for diamonds more sustainable
and cost effective options as it also has rich graphic design.
 Digital invitation promotion material for luxury diamonds support sustainability by
lowering resource wastage in preparing physical inanition for single event which will be
discarded soon.
 Here graphic design plays an important role because it helps make digital invitation
promotional material for diamonds more appealing
 Moreover VR technology has supported businesses in making promotions more immersive
and emerging.
 This is because high end consumers can not view luxury diamond products in VR through
immersive digital promotional material which has realistic graphics.

Creative PROJECT Design
Development
Promotes
sustainability
through
digitization
Better sustainability by
reducing high resource
consumption and
supports premium
branding effective in
attracting elite clients.
Easy to
perform
operations on
the invitation
promotional
material such
as forwarding
on social
media
Simplistic design
which makes it
easier to make it
VR inclusive

Creative PROJECT Design
Development
It is detailed
with accurate
marketing
information
It has movable elements
which improves
immersive experience
and management of VR
supporting better
promotions of luxury
diamonds
The diamond
images in the
design are clear
attractive which
supports better
promotion t the
target elite
demographic
The design is created with clear
data and eye catching
promotional content for securing
consumers attention on luxury
diamonds

Final Design outcome
process
 I used variety of methods to create my final design including
images and different types of font .
 In addition to this I also sent the final design to my peers to
get their feedback for the design.
 Firstly I created the layout and then placed relevant images
on different parts of the layout to make it appealing.
 After this I prepared proof read and pasted my content about
luxury diamond product promotions.
 Finally I added effects and extra elements such as golden
writing in the design of the invitation to make it stand out.
 After this I reviewed the design and started the annotation.

Final Design Outcome
Attractive design
showcasing
wholesome and
attractive branding
suitable for elite
clients of luxury
diamonds
The graphic design
elements used in the
outcome are specific to
luxury diamond goods with
suitable content making it
suitable for promotions
The links
present in the
final outcome
make it more
suitable for the
theme of
promotion and
also engaging
The design is highly sustainable because it does not results in
wastage of paper resources a high energy consumption. It can
also be easily forwarded to anyone.

Evaluation Report
 Strengths-
 I have identified that my primary strength is
creativity. I am able to come up with creative and innovative ideas
very quickly and I have very strong imagination when to comes to
creative works such as artwork, graphic design and creating
presentations. Individuals who are inclined towards artistic hobbies or
activities have high level of creativity (Chamberlayne and Smith,
2019). I am able to create suitable presentations which are unique
looking and help me stand out from my peers.
 I have also learned that my another strength is
designing beautiful presentations. I also enjoy making appealing
presentations which has helped me create eye catching presentations
which made the task of building the creative digital portfolio easier.
Here I am also able to use my creativity to deliver an aesthetically
appropriate and pleasing presentation with appropriate content and
design .

Evaluation Report
 Weaknesses-
 I believe that my prime weakness are my ineffective organization
skills. I have realized that my initial attempts at creating digital portfolio for my
creative design projects were a failure because of my ineffective organization skills.
Suitable organizations skills help individuals maintain a proper schedule for their
activities and ensure that they are able to tackle any challenges (Nyaupane and et. al.,
2020). I did not prepare a suitable plan for my digital portfolio which lead to an
unstructured attempt at creating the creative digital design portfolio and initial failure.
 I have also learned that my self-analysis skills are low. This leads to
panic environment after not being able to attain the result in timely manner and lack
of focus during projects. It is because of this weakness that I was not able to review
my work on my own and completely follow the brief during my initial attempts.
Improvement in self examination helps individuals become self aware about their
actions and results to improve their academic, personal and professional behaviour.

Evaluation Report
 Did you conduct primary and secondary research?
 I completed primary research to collect raw data.
Under this type of investigations individuals have to collect first hand
data through various strategies such as experimentation, interview and
questionnaire. In my primary research I prepared four questions and
with multiple choice options. This was a clever way of using survey
research strategy to collected data because it provided the advantage
of supplying the respondents with maximum information so that they
are able to make their decisions quickly and provide useful data for
each of the questions available (Lund, 2021). I only used a short
questionnaire for sample size of 10 people for the investigation In
addition to this I have also used secondary investigation for this
investigation by completing literature review of the existing
information.

Evaluation Report
 Did you design solutions connected to
sustainability?
 Sustainability is considered as vital for
organisations to develop their operations in an effective
manner. It is imperative for organisational managers for
adopting sustainable practices in a significant manner. I
have also adopted sustainable practices in relevance with
maintaining sustainability in my design development
which is considered as important for researchers. My
design solutions are concerned with using of sustainable
practices such as computerised ways and avoid the
exercise of wasting papers for designing my theme.

References
 Books and Journals
 Buchan, P. G. and Rimland, B., 2020. Def ining the Diamond. Washington DC: Center for Strategic and
International Studies.
 Chamberlayne, P. and Smith, M. eds., 2019. Art, Creativity and Imagination in Social Work Practices. Routledge.
 Diamond, S., 2019. Digital marketing all-in-one for dummies. John Wiley & Sons.
 Gänsicke, S. and Markowitz, Y .J., 2019. Looking at Jewelry: A Guide to Terms, Styles, and Techniques. Getty
Publications.
 Liu, S., Perry, P. and Gadzinski, G., 2019. The implications of digital marketing on WeChat for luxury fashion
brands in China. Journal of Brand Management, 26(4). pp.395-409.
 Lund, B., 2021. The questionnaire method in systems research: an overview of sample sizes, response rates and
statistical approaches utilized in studies. VINE Journal of Information and Knowledge Management Systems.
 Nyaupane and et. al., 2020. Toward a resilient organization: analysis of employee skills and organization adaptive
traits. Journal of Sustainable Tourism, 29(4), pp.658-677.
 Reinwald, M., Zaia, J. and Kunze, F., 2022. Shine Bright Like a Diamond: When Signaling Creates Glass Cliffs for
Female Executives. Journal of Management, p.01492063211067518.
 Yao, A. Y. and Bao, Y., 2022. Leveraging visual cues and pricing strategies: An empirical investigation of the pre-
owned luxury market. Journal of Global Fashion Marketing, pp.1-16.
 Online
 Company News, 2022. [Online] Available through https://
www.debeersgroup.com/media/company-news/2020/auctions-expands-digital-selling-presence