Digital Business Management and Emerging Technologies

Digital business management and
emerging technologies
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INTRODUCTION
Digital business management is a process of pursuing business activities on various
digital platforms. It is consist of digital activities with the help of various technologies in a
business. It involves management of business with consideration of various digital platforms
through internet. It is planning, organising and directing business activities with online and
offline channels. With introduction of advance technologies and digitalisation of businesses has
helped in acquisition of customers from distant places. It has helped businesses to operate
activities on electronic media such as social media, websites, emails and other offline channels.
It resulted in e-commerce which is a platform for conducting selling and purchasing transactions.
Thus, with the help of emerging technologies it leads to introduction of various business
opportunities and ease in conducting business. Autotrader is a fast growing leader in automotive
industry which is conducted on digital platforms or E-commerce. In this report includes e-
business model and business strategy that company follows. Also, it includes company's e-CRM
and social network channels and measures for cyber security for company's website.
Main Body
E- business model
Business model is an architecture for product, service and information supplier with
description of various business factors and their roles performed in conducting business. This
provides an overview of all the leading business actors which helps in conducting business. It
helps in finding sources of revenue and potential benefits from business actors through statistics.
This further helps in aggregating and maintaining control on customer traffic with keeping track .
Company pursues brokerage e-business model which helps in finding sellers and buyers with an
intermediary third party known as broker. This person helps in bringing together both the parties
by charging a nominal fee from one party involved in transaction. Online marketplace involved
with various transactions for conducting business. Company undertakes automotive business in
which it act as third party for bringing together sellers and buyers for new, used and certified
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