The Effectiveness Of Technology

DIGITAL SKILLS AND
RESEARCH

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Effectiveness of using modern technologies ...................................................................................1
Technology 1: Cloud storage .....................................................................................................1
Technology 2: Tablet .................................................................................................................2
Role of social media tools in various aspects .................................................................................3
Marketing functions by using Facebook ....................................................................................3
Use of Facebook to gather information ......................................................................................4
Facebook as a communication tool ............................................................................................5
Evidences of my presence on social networking tools ...................................................................6
CONCLUSION ...............................................................................................................................6
REFERENCES ...............................................................................................................................7

INTRODUCTION
The use of modern technology has brought significant changes in the workplace practices
as well as the personal experiences of individuals. Social media and other technical
advancements in information technology has made it possible for people to explore the skills and
knowledge without restricting to any subject or geographical boundary. The modern technologies
including social media has improved the methods of business practices associated with
marketing and customer management (Ngai, Tao and Moon, 2015). The report will analyse the
significance of modern technologies in work practices and their impact on effectiveness and
productivity of the outcomes. It will also evaluate the role of social media in enhancing
communication, information gathering and marketing objectives of business organisations.
Effectiveness of using modern technologies
The workplace operations can be made effective and less time consuming with the help
of several technologies. The use of these technologies enhances productivity and efficiency by
simplifying the processes. Some key technologies which can be used at workplace are as
follows:
Technology 1: Cloud storage
This technology enables business organisation or work groups to store and manage the
huge amount of operational data assets on internet with the help of cloud computing. Within a
short instant of time the data can be accessed, shared and stored. Thus, the workplaces can
eliminate the complex task of maintaining a separate infrastructure for data management.
Benefits and issues: This technology is highly beneficial in terms of cost because with cloud
storage organisations does not required to buy a separate hardware and software for information
management (Ramanathan, Subramanian and Parrott, 2017). Thus, the data stored through this
technology is durable and secure. However, it can be challenging for the workplaces to actively
deal with the security vulnerabilities associated with the cloud storage.
Comparison between different providers of cloud storage: Two of the most popular and
efficient cloud service providers are Google drive and Microsoft one drive. Different
organisations can use their features as per their requirements. For instance if it is required at
work place that cloud data can be delivered in the form of video tutorials and is also supportable
with phone applications in such case one drive can be better solution for the workplace because
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google drive does not provide these features (Best of The Big Three: Dropbox vs Google Drive vs
Onedrive, 2018). However, if there is need of role based approvals for executing tasks then this
feature is not provided by One drive. In such cases the Google drive is preferred. There are
certain features which are provided by both the cloud applications such as remote access, access
control mechanism and document storage which is not provided by other service providers of the
cloud services.
Recommendations: In order to extract the optimum benefits of cloud storage technique it is
essential that the cloud computing must provide features which are in alignment with the
business objectives of the organisation. For instance for the organisation which provide services
globally web conferences and online office applications can are highly recommended while for
the small industries the web based email services may be sufficient in terms of cost and
productivity (Habibi, Laroche and Richard, 2014).
Technology 2: Tablet
Another technology which has brought revolutionary changes in the workplace practices
is use of Tablet. These portable computing devices allow users to perform their work at any
place and at any instant. They eliminate the need of carrying bulky devices from one place to
another. The tablets can simply carried in hands due to their small size and light weights. The use
of smart technologies and touch screen features have even made their use more exciting and
useful. At workplaces it is possible for the staff members to communicate with their clients or
investors through video conferences and to manage their data by using the online applications
related to office. The customers can also interact with the organisation by using the cloud
services which are supported by this technology.
Analysis of technology:
The technology is highly profitable from the business perspective. On just a single touch
the service providers can reach to their target audience. The portable and multifunctional nature
of the Tablets have made them an integral part of the business processes (Lee, Hutton and Shu,
2015). With the increasing dependency of technology it has become vital for the users to protect
their data from unauthorised access. The unsafe and careless use of technology can also lead to
financial losses and loss of valuable information assets. Thus, the software applications of Tablet
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