This presentation focuses on the digital media tools used by Samsung Corporation for enhancing the effectiveness of their marketing strategies. It covers the planning and selection of digital media, tools like Facebook, Zoho Business tool, Google Docs, and LinkedIn, governance and compliance, business drivers, and more.

Assessment Task 1

Conduct research into digital applications and trends for use in the workplace, prepare a short presentation to a management audience, and write a report with recommendations.

Learn how Samsung Corporation reinvented its marketing strategies using digital media tools like Facebook, Zoho Business tool, Google Docs, and more. Read this case study to know more.

Digital Media Tools for Reinventing Marketing Strategies: A Case Study of Samsung Corporation

This report discusses the digital media platforms used by Samsung Corporation and proposes appropriate digital solutions as per organizational operations. The report covers planning and selection of digital media solutions, governance and compliance, and business drivers. The digital media platforms discussed include Facebook, Zoho Business tool, Google Docs, Linked in, and Digital box.

Hartpury University and Hartpury College

Marketing

Digital Media Solutions for Samsung Corporation

SOCIAL MEDIA TABLE OF CONTENTS INTRODUCTION 1 Social Media Approaches adopted by companies 1 Comparison between two companies 4 CONCLUSION 7 Implications for the development of a social media marketing 7 REFERENCES 9 INTRODUCTION In technology has made the communication between people faster. There are many benefits that social media accrue to business organizations such as by enhancing company’s branding, it can provide an effective way to promote the company’s culture and detailing of products and services offered by it. In context of benefiting from

Professional Development

Social Media

Leadership Management

Design and Creativity

MGT502  Business  Communication

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Digital Marketing: Using Facebook for Business Development

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Effectiveness of Modern Technologies and Social Media in the Workplace

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Digital Media Tools for Reinventing Marketing Strategies: A Case Study of Samsung Corporation

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