Digital Technology in the Visitor Economy

Digital technology in the
visitor economy.

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
LITERATURE REVIEW................................................................................................................3
FINDINGS.......................................................................................................................................5
DISCUSSION..................................................................................................................................5
NEW SOCIAL MEDIA STRATEGY ...........................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Digital technology plays an important role at market place as well as visitor economy.
Most of visitors are use social media for knowing about their destination where they want to go.
It helps peoples to collect essential data or information relate to specific location, where they
want to visit with friends or family. Visitors are use digital technology for booking their tickets
and hotels as well as taxies for move one place to another place. The present report is based on
the Hays travel company which is severs various tourism facilities to their customers. This
company is privately owned small business. Company offers charters and schedule passengers
airlines, packages holidays and hotels as well as resorts. The company offers various services to
their customers through social media. The present report will be describing the critical evaluation
of the development of social media and digital technology on the business and companies. First,
the report will cover the literature review of different strategies of social media and its related
case studies for the business. This will reflect the discussion of those strategies in company
context. This report will find the new social media technology for business. This report is
completely based on social media and its presences into the business.
MAIN BODY
There are different social media strategies which are used by company Hays travel
company. Presently company hire new social media staff which is help get complete success at
the market place in effective manner. Company deals with Facebook, WhatsApp and Twitter.
This help to make positive aspects for company in effective manner. Hays travel ramps up its
social strategy after booking stemming from Facebook which is increase complete productivity
of company in effective manner. With the help of this, company is able to booked online
functions, rooms and their tickets. This help to make complete productivity of company in
effective manner (Anderson and Jiang, 2018). Company also used social media to promote
products and services of company. That is completely helpful for customers to know about
products and services of company. Through that customers have complete knowledge about
company and their services. With the help of social media customers are able to knows reviews
of company which is posted by visitors on social media. Through that customer have get the best
company to visit and company able to reach out the more customers by liking the post on
Facebook and asked questions on Twitter.

LITERATURE REVIEW
According to the view of the Greenwood, Perrin and Duggan (2016), social media is the
best platform where company is able to promote products and services at market place with
proper effectiveness. In addition to that customers are able to collected knowledge about
company as well as their services in effective manner. Those are the computer based technology
which is provided complete facilities which are sharing of ideas, thoughts and information
through out the building of virtual network as well as communities design, social media is
internet based and gives users quick electronics communication of contents in effective manner.
With the help of this company is able to target more customers towards business in effective
manner. Furthermore, by targeting specific group of buyers companies can take further actions in
form of developing effective and attractive marketing content and plan for offering services and
products which turn into increasing abilities of a venture for gaining attention of profitable
buyer’s.
As per the views of Buhalis and Sinarta, (2019), developments of social media and
mobile technology in hospitality business has been rising actively on varied domains widely,
for keen growth goals within vision formation and also to establish new promotion goals
impacting fundamental reach. Companies use social media platforms for ethical functional
performance avenue and targeting new domains within promotional scenarios informatively.
Social media is up scale new keen efficacy paradigms for keen leveraging promotional
paradigms for gaining stronger reach within consumers target market. The author also has
explained in research papers that use of social media and mobile technology has impactful
fundamental reach within quest horizons for gaining target market reach strongly. Social media
and mobile technology has been identified as one of the widely analysed aspects where
companies are specifically heading for bringing on informative reach within longer run.
As noted by Hu and Olivieri, (2020), It has been identified that social media and mobile
technology promotions enhance business reach strongly for technical innovation, higher
specific efficacy goals and also to yield larger new profound targets widely. Companies have
emerged specifically to use new marketing standards within keen goals aspects, yielding impact
fully on goodwill targets and also to enhance profitable targets within new domains of
promotional scenarios. There is varied new competent aspect coming on within social media
usage among companies marketing and promotional scenarios for enlarged vision, higher