Digital Technologies in the Visitor Economy

Digital Technologies in the Visitor Economy

EXECUTIVE SUMMARY
In present time, the digital technology is significant aspect that helps in collecting
information in an appropriate manner. It is determined as a procedure through which ample of
individual person interact with one another by using different channels. In context of
organisation, the adoption of digital technology is important in for attracting user at marketplace.
They focus on offering necessary data or information regarding during particular phase of time
period. It also assists in increasing awareness regarding the customer and market trends in an
appropriate manner. In addition to this, there are various different tools of social media platforms
such as Instagram, Twitter and Face book and so on. All are determined as an important
technique of marketing through which restaurant focuses on sharing all information regarding its
offering for satisfy its user. It will provide contribution in increasing brand image or reputation
of organisation in front of customer it marketplace and also achieve organisation objective
during particular phase of time period.

TABLE OF CONTENT
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
LITERATURE RIVIEW.................................................................................................................5
Methodology....................................................................................................................................9
CASE STUDY...............................................................................................................................13
Discussions and Recommendations...............................................................................................13
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
In present time, the digital technology is significant aspect that helps in collecting
information in an appropriate manner. It is determined as a procedure through which ample of
individual person interact with one another by using different channels. In context of
organisation, the adoption of digital technology is important in for attracting user at marketplace.
They focus on offering necessary data or information regarding during particular phase of time
period. It also assists in increasing awareness regarding the customer and market trends in an
appropriate manner. In the current assignment, the hospitality and industry is taken named as
Royal Nawab restaurant and it situated in London. They offer food facility to its customer in
order to increase brand image of company in front of them and achieving competitive advantage
over rivalries at Marketplace (Goh and King, 2019).
The main purpose of this restaurant is to increase experience level of customer in order to
achieve competitive edge at market place. Herein, the social media as well as mobile application
is considered as a main part of digital technology which is adopted by organisation as a
technique that help in generating awareness in front of customer at Marketplace. Both technique
adopted by company assists in connecting with set objective and achieves it in stipulated period
of time. In addition to this, there are various different tools of social media platforms such as
Instagram, Twitter and Face book and so on. All are determined as an important technique of
marketing through which restaurant focuses on sharing all information regarding its offering for
satisfy its user. It will provide contribution in increasing brand image or reputation of
organisation in front of customer it marketplace and also achieve organisation objective during
particular phase of time period (Liu, Spector and Ikle, 2018).
Research aim
To assess the significance of digital technology in which social media as well as mobile
application help in increasing visitor economy. A case study named as Royal Nawab restaurant.
Research Objectives
 To analyse the concept related to digital technology in term of hospitality sector.