Impact of Digital Technologies on Online Marketing: A Case Study of Asos

Digital Technologies

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Organisation Overview................................................................................................................1
Pros of the online marketing........................................................................................................3
Cons of Online marketing............................................................................................................3
Recommendations........................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Digital technologies are the electronic tools which is used by the organisation to make the
business more effective and capture a huge market share with the new changing trends (Liu, and
et.al 2022). These technological implementations could help the organisation to make the
employee more productive. It also help to achieve the inherent goals and objectives in the
market. Asos is a British online retailer which provides fashion and cosmetic products to the
consumers. In this report there will be brief discussion about how social media and the statistics
measured by the qualitative and quantitative methods. Along with that, there will be brief
evaluation of the findings which can help the company to emerge and become more innovative
to generate more revenues in the market. For further instance, this report will analyse various
factors which stops the growth of the organisation.
MAIN BODY
Organisation Overview.
Asos is a British multinational corporation which offers fashion and cosmetics products
to the consumers. It was founded in 2000 in London the main aim is to primarily attract the
young customers (Martínez-Caro, Cegarra-Navarro, and Alfonso-Ruiz, 2020). Due to their
ethical practices the organisation is growing at an significant rate in the market. Most of their
business is practically conducting on the online applications and websites. The structure of the
company is agile which helps them to dominate the current market situation. The organisation
sells over 850 brand products on their websites. They are giving tough competition to other
brands in the retail industry. They are regulating their business operations in more than 196
countries. The organisation has seen an exponential growth in the market. Asos Innovates a
tagline buy what you see on films and TV to attract various customers in the market. This is the
aspect through which the the organisation has managed to achieve the inherent goals and
objectives in an systematic manner. The management is innovating new ideas and methods to
capture a huge share. To attract different customers they are using social media platforms and
provide contracts to social media influencers to promote the products.
Digital technologies are the electronic tools which is used by the organisation to become
more profitable in the market. The organisation use digital marketing to capitalise on various
new opportunities. With the help of websites they carry out the necessary operations workplace.
1