Digital Technologies Title Case Study

Digital Technologies
Title Case Study

Table of Contents
INTRODUCTION ..........................................................................................................................2
MAIN BODY...................................................................................................................................2
Overview of the company...........................................................................................................2
Evaluation of the current service provisions of ASOS...............................................................3
Recommendations.......................................................................................................................4
CONCLUSION ...............................................................................................................................5
REFERNCES:..................................................................................................................................6
Books and Journals:....................................................................................................................6
Online sources.............................................................................................................................6

INTRODUCTION
Digital marketing became an essential part of many businesses especially the online
business who are greatly depend on the online popularity of their business (Ersoz, Savas, and
Senel, 2020). Digital marketing include various methods to advertise the products and services
with the help of digital means like email, social media and many more. ASOS is an online
fashion brand who earn their popularity with the help of social media marketing. This report is
going to contain various statics related to the social media of ASOS and helps to analyse and
critically evaluate the current service provisions in the company. On the basis of
MAIN BODY
Overview of the company
ASOS plc is a retailer of cosmetic and fashion products with the help of their websites. The
company was established their business in 2000 with an aim to target young adults of the
population. The full form of ASOS is As Seen On Screen and provide the products and designs
to their customers that the customers watch in films and TV. In order to promote their company,
ASOS use various social media websites like twitter, Instagram, Facebook and many more.
According to latest statics the company has attract a lot of traffic to their website among which
they receive most of their traffic is with the help of Facebook as approximately 41.84% of the
total credit is received from Facebook. The 29.24% has been received with the help of youtube
whereas approx 7% from Pinterest (Meseguer-Martinez, Popa, and Soto-Acosta, 2020). The
contribution of various social media in ASOS can be explained with the help of below given
chart. (Distribution of social traffic to Asos.com, by social network, 2021)