Digital Technology and Business

Digital Technology and
Business
1

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
A. Why it is deem to be importance social media..................................................................3
B. How social media has developed.......................................................................................3
C. Detailed description of technology used in social media and what it is used for..............4
D. What technological platforms and software used in social media.....................................4
E. What type of business and organisation use this technology.............................................4
F. How is social media used as a business tool and is effective.............................................5
Discussion on the nature of relationship between digital technologies and theories on business
management and structures and practices..............................................................................5
CONCUSION..................................................................................................................................9
References:.....................................................................................................................................10
Books and Journals...............................................................................................................10
2

INTRODUCTION
Digital technology is being used in business firms to enhance efficiency and accurate and
precise results. The digital age of corporations has enabled business firms in various industries to
enhance their overall output and reach international audience in a cost effective and easier
manner. The improvements in digital technology provides various opportunities to business
enterprises. Social media is the digital business technology selected for the report. Importance
and development of social media is explained in this report. Technological information related to
social media such as platforms and software are provided in this report. In addition to this
effectiveness of social media as business tool and technological platforms associated with social
media are also provided in this report. The relationship between digital technology and business
management theories is described in this report.
MAIN BODY
A. Why it is deem to be importance social media.
Technological advancements and globalisation has made the rapid and frequent use of internet
across the globe making it easily affordable and accessible by around half of the population.
Giant established and new emerging internet and communication companies have created a
intense desire among the people of world to make use of internet at affordable prices as it
reduces the geographical barriers and making the work more efficient and instant. Social media
is a computer based technology which provides sharing of ideas, information and thoughts
through establishing virtual networks and communities (Hsieh and Wu, 2019). It allows user
instant electronic content of communication in form of images, document, videos or information.
It is a common platform where people sharing common interests or beliefs can come forward to
build network via web based platforms such as Facebook, Instagram, WhatsApp, Twitter etc.
B. How social media has developed
Belongingness and social relationship is essential for everyone and concern for interacting with
family and friends across long distance have rise to creative and innovative solution of social
media. Earliest mode of communication was in the written format delivered hand by hand thus
making it delay in delivering important messages. Evidently, technology began to change and in
1980 home computer began as common necessity and sophisticated use of social media. First
social media site was developed in 1977 enabling user to upload a picture and make friends (Bag
3