Impact of Digital Technology on eBay's Business Operations

Individual report

ABSTRACT
In this digitalisation era, most of the business are changes their operations to virtual and
this in turn help to improve the performance of the company. The study has reflected that eBay
uses AI in its business operations that helps to smoother the business operations. It also uses
Robotics in order to create a better outcome and by complying with effective digital technology
theories, quoted business sustain the brand image. Also, it has identified that company uses both
strategic alliance and collaborative relationship with Google and Microsoft respectively to
provide better service to the customers. Thus, digital technology plays an important role in the
businesses in term of raising financial performance and attract range of customers towards it.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................2
Overview of key trend and advantages of digital business..........................................................2
New and emerging business models............................................................................................4
Impact of new collaborative relationship and strategic alliance..................................................5
Impact of crypto currency on eBay.............................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
In the recent era, most of the business are shift towards online business because after
pandemic, it become difficult for the organisations to offer offline products. That is why, the
current study also shed a light upon importance of digital e-business and how it improve the
business brand image with changing time. The chosen firm for this report is eBay which is one
top online business and deal in B2C from 1995. The aim of the report is analyse how digital
business grow from the changing time and start offering products directly to customer at low
rate. As per the current statistics, it has been identified that there are 182 million users at
worldwide and it has more than million visitors each month that reflect it has a brand image and
that is why, it stands in second top e-commerce business followed by Amazon.
The current report will provide a key trend and advantage of digital technology and
impact of managing virtual business at global level. It also critically evaluate new and emerging
business model by applying the same into business. Moreover, it evaluates the impact of new
collaborative relationship and strategic alliance under digital technology and lastly it determine
the impact of crypto and Bitcoin.
Overview of key trend and advantages of digital business
According to Zerfaß and et.al., (2021) digital business is that process which is mainly
applying digital technology in order to re-invent the business model so that the customer base
can be attracted by offering innovative products. The biggest advantage of using digital business
is such that it helps to make changes in the way business operates and as a result, company enjoy
the benefits earned through this transformation. Moreover, it also enable to modernise legacy
process that further accelerate the workflows and also increases profitability of a business
(Kotarba, 2018). Therefore, it can be stated that by virtual business, companies can easily
improve the efficiency and raise transparency between the users so that the chances of cost
saving increases. Overall, it can be stated that virtual business is considered one of the best way
that helps a business to improve the customer experience and provide flexibility within a
business as well.
Key trends: