Digital Technology Effects on Sainsbury: A Critical Analysis

Digital Technology effects on Sainsbury
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Table of Contents
Chapter 1: Introduction....................................................................................................................4
1.0 Introduction............................................................................................................................4
1.1 Background of the research...................................................................................................4
1.2 Research Aim.........................................................................................................................5
1.3 Research Objectives...............................................................................................................5
1.4 Research Questions................................................................................................................5
1.5 Rationale of the research.......................................................................................................6
1.6 Summary................................................................................................................................7
Chapter 2: Literature Review...........................................................................................................8
2.0 Business Operations in Sainsbury.........................................................................................8
2.1 Overview of Digital Technology...........................................................................................9
2.2 Cloud Technology and its impacts on Sainsbury..................................................................9
2.3 Social Media Technology and its impact of Sainsbury.......................................................11
2.4 BigData Analytics and its impacts on Sainsbury.................................................................12
2.5 Artificial Intelligence and Internet of Things and their impacts on Sainsbury....................13
2.6 Literature Gap......................................................................................................................14
Chapter 3: Research Methodology................................................................................................15
3.0 Introduction..........................................................................................................................15
3.1 Research Philosophy............................................................................................................15
3.2 Research Approach..............................................................................................................15
3.3 Research Purpose.................................................................................................................15
3.4 Data collection techniques...................................................................................................15
3.5 Data analysis method...........................................................................................................15
3.6 Sampling techniques............................................................................................................16
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3.7 Ethical considerations..........................................................................................................16
3.8 Limitations of the study.......................................................................................................16
3.9 Timescale.............................................................................................................................16
3.10 Summary............................................................................................................................17
Reference List................................................................................................................................18
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Chapter 1: Introduction
1.0 Introduction
With the course of time, the forefront digital technologies became the most essential ingredient
with which most of the organisations all across the globe has enhanced their business activities
and improved their productivity in the market within which they operate. There are enormous
numbers of digital technologies such as mobile, social media, BigData analytics, Cloud
computing and others and their implementations within the business operations have
overwhelmed the global organisations with digitalised approach.
The research proposal is based on the topic of “Digital technology Effects on Sainsbury” and
the particular proposal is divide into three consecutive chapters namely, Introduction, Literature
Review and research Methodology. Sainsbury is known to be the second largest chain of
supermarket positioned after Tesco, UK all across the globe that was established in the year 1869
by John Smith Sainsbury and came up as the largest groceries retailer in the year 1922. One of
the major reasons for the consecutive success up till now is due to the fact that they were able to
implement most of their business operations with advanced digitalised technologies. The
implementations and the impact of digital technology have been demonstrated later within the
research proposal.
1.1 Background of the research
Digital Technology is composed of two base processes namely, Creation of Digitised
Information and Transmission of Digitised Information. During the creation of digitised
information, the data is recorded in the form of binary code with the combination of 0 and 1.
These recorded forms of digitised information are known as bits. After the data has been
recorded, the bits are stored or rather compressed on small storage devices and with the help of
Digitisation, those stored information are transmitted all across the globe.
Sainsbury has being able to implemented numerous number of digital systems and applications
within their stores as well within their supermarkets. They have invested huge finances in
implementing those technologies and those have in fruitful in delivering high productivity to
their organisational operations. Some of the major technologies that have helped the organisation
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are namely, Enterprise and Solutions Architecture, Data Science and analytics, Cloud
Infrastructure Development, Information Security, and Testing and Development.
Within the particular research project, certain discussions has been enumerated that will help in
explaining how digital technology has influenced the overall business operations within the
organisational boundary of Sainsbury. Within the Literature Review, the influences of digital
technology have been discussed elaborately under specific sections. The research methodology
in chapter three will coin suitable research processes along with the detailed implementation of
the applied techniques.
1.2 Research Aim
The aim of the research proposal is to analyse the methods through which Sainsbury is using
digital technologies in order to drive sales and connect to the consumers within the market.
1.3 Research Objectives
The research proposal is conducted based upon the following objectives:
 To establish policies and practices for safe, legal and ethical use of digital information
and technology.
 To access how the customer experience can be improved through digital technology
 To enumerate the impact of digital technology on the business operations in Sainsbury.
 To examine the level of performance on staff and customer satisfaction on digital
technology.
 To recommend ways through which Sainsbury can overcome the challenges that occurs
due to the implementation of digital technologies on their business operations.
1.4 Research Questions
Q1. What are the policies and practices through safe, legal and ethical use of digital information
and technology can be implied within the overall organisational structure of Sainsbury?
Q2. What are the ways through which the enhanced experience and satisfaction can be delivered
to the targeted customers of Sainsbury with the help of implementation of digital technology?
Q3. What are the impacts of digital technology on the business operations of Sainsbury?
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Q4. What is the level of performance of staffs working and consumer satisfaction within
Sainsbury on the methods that has been adopted in order to implement digital technologies?
Q5. What are the challenges and ways that could be recommended in order to overcome those
challenges occurring due to the implementation of digital technologies within the business
operations of Sainsbury?
1.5 Rationale of the research
What is the issue?
There is need for the Sainsbury to increase the performance and productivity of their respective
departments in order to continue on sustaining within the ma5rket and continue to serve the
customers with enhanced experience and satisfaction. The particular goal or vision of Sainsbury
can be fulfilled when the organisation takes upon the initiative to adopt Digital Technology and
implement its characteristic features within the numerous business operations that occurs within
the organisational boundary.
Why is the issue?
Among the list of competitors, Sainsbury has the necessity to compete with Tesco and other
supermarket organisations within UK, so that they are able to gain huge profits margins and the
consumers becomes more loyal towards the organisation. Tesco has satisfied their customers
with high quality products and services through lean manufacturing and delivery methods with
the help of advanced technologies such as Artificial Intelligence, Internet of Things and others.
Therefore, it has become a major scenario for Sainsbury to raise their capital and customer
loyalty with the adoption of digital technology.
Why is the issue now?
Recently, most of the organisations all across the globe have shifted their operations and
customer delivery methods. They have opted for the advanced and the improved ones. Digital
technology not only has helped the organisation to precisely understand the customer demands
but has also helped the organisations to function accordingly. The use of Digital technology has
become a trend for most of the organisations since due to its widespread advantages, system
compatibility and increased performance.
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