This research proposal examines the impact of digital technology on Sainsbury's business operations. It explores how cloud computing, social media, big data analytics, artificial intelligence, and the Internet of Things have influenced the supermarket giant's administration, communication, storage, distribution, and production processes. The study aims to understand the benefits and challenges associated with digital transformation in a retail context, providing insights into how Sainsbury can leverage these technologies to enhance customer experience, drive sales, and maintain a competitive edge in the market.