Role of Digital Technology in Improvising Performance of Travel and Tourism Industry - TUI Study
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Added on 2023/06/18
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This research project investigates the role of digital technology in improvising the performance of travel and tourism industry with a study on TUI. It explores the importance of digital technology in an organization, challenges associated with its implementation, and ways to mitigate them.
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\ Research title Role of digital technology in improvising the performance of travel and tourism industry. Research aim: “To investigate the role of digital technology in improvising the performance of travel and tourism industry”. A study on TUI. Research objectives: •Tounderstandtheconceptualframeworkofdigital technologies in context to travel and tourism business. •Todeterminetheroleofdigitaltechnologiesin improvising the performance of TUI. •Toidentifythechallengesassociatedwiththe implementation of digital technologies within TUI. •ToexplorethewaysthatareeffectiveforTUIto mitigating the challenges of digital technologies.ation. Research questions: •What is the conceptual framework of digital technologies in context to travel and tourism business? •What is the role of digital technologies in improvising the performance of TUI? •Whatarethechallengesassociatedwiththe implementation of digital technologies within TUI? •What are the ways that are effective for TUI to mitigating the challenges of digital technologies? Research methodology mainly defined as the effective plan and procedure which is implemented to identify, choose, process and evaluating the information in relation to a specified subject. Research approach– Deductive research approach is considered in the report as it will help in providing correct information by analysing numerical as well as factual information.Veracity: This Big Data element is related to the past one. It indicates the level of trust of information. Since most of the information you receive is unstructured, navigate through the unnecessary data and use the rest for management. Research strategy– In this research, survey research strategy is considered as it assist in gaining appropriate and accurate information about the investigation topic by analysing the responses of the survey data. Research tools– In this research, investigator is considering both primaryandsecondarymethod.Byusingprimarymethod,structured questionnaire will prepare along with close-ended questions that asked from selected participants. . On the other side, secondary method includes various sources like books, journals, articles, newspaper and many more. All these are assist researcher in taking valid and reliable decision that make overall study more authentic in nature. Sampling– Sampling is significant way of representing data for the whole population. Simple random sampling is used in this research. Research Project INTRODUCTIONMethodologyData interpretation Theme1:Importanceof digitaltechnology in an organisation Q1) What is the importance of digital technology in an organisation?Frequency a) Consumer satisfaction12 b) Business survival and growth6 c) Stronger consumer loyalty2 Discussion of results/outcomes •Throughthisithasbeendeterminethatcustomer satisfaction is consider to be the importance of digital technology with in organisation. •The main factors and reasons that had made implication ofdigitaltechnologysoimportantforTUIisnew customers irrespective of geographical location Conclusion Fromthisposterithasbeenconcludedthatina digitalised world, use of digital technologies is increased day by day in daily routine activities as it also affects business world as well. In context of travel and tourism sector, digitalisation is massively changing the socio- economic culture that provide assistances in improving the performance of company as well. References Jun, W. and et.al., 2021. Innovation performancein digitaleconomy:doesdigitalplatformcapability, improvisationcapabilityandorganizationalreadiness reallymatter?.EuropeanJournalofInnovation Management.