logo

Role of Social Media in Tourism Industry of United Kingdom - Case Study on TUI

   

Added on  2020-12-18

2 Pages444 Words195 Views
INFLUENCE OF DIGITAL TECHNOLOGY ON CONSUMER DECISION MAKING PROCESSINTRODUCTIONIn last few years there has been great advancement in the technology has highly influenced the tourism sector. Emergence in technology has provided an enterprise with an opportunity to bring improvement in business operations. It hasprovided firm with an opportunity to enhance customer services by providing them with automated services with the support of advance technology.Aim : “To analyse the role of social media in tourism industry of United Kingdom” - A case study on Tourism Union International (TUI)ObjectivesTo examine the significance of social media in tourism industryTo analyse recent trends in social media marketingTo evaluate how social media impacts the growth of tourism industryTo recommend ways how various social media platforms can be utilised by the tourism industryMethodology : Research type - Research will use the qualitative research which is based on observation, surveys. Research approach : Research will utilize in inductive approach which is based on generation of new theory emerging from theinformation.,, Research Design: Research will use the descriptive research design which scientific method includes defining and observing the topic., Sampling: Investigator will utilize probabilistic sampling in which simple randomsampling technique for collect the information. Researcher will collect the information from 30 consumers of Thomas Cook., Data collection : Research will utilize the primary sources which involves surveys, questionnaire etc. Theme 2: Purpose TUI is using the social media platform.Interpretation: According to the answer provided by 18 people out of 30. TUI organization is using the social media for the purpose of promotion the brand. Such response has been give by people as they themselves have formulated the digital plan for enterprise.Theme 3: Type of effect social media have effect on the growth of TUIInterpretation : As per the view of 14 people out of 30, digital media have positive effect on the development of the travel companies. Those respondent have provided such response as they themselves have analysed the tremendous increase in the growth rate of TUI after implementation of social media.ColumnBColumnBColumnBColumnB01020FrequencyPositiveNegativeBoth 051015Frequency
Role of Social Media in Tourism Industry of United Kingdom - Case Study on TUI_1

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Role of Social Media in the Growth of Tourism Industry of UK-TUI
|1
|1063
|93

The Influence of Digital Technology in Travel and Tourism Sector
|1
|1333
|81

Impact of Digital Technology on Travel and Tourism: A Study on TUI
|1
|1609
|33

Role of Digital Technology in Improvising Performance of Travel and Tourism Industry - TUI Study
|1
|613
|355

Influence of Digital Technology on Customers in Travel and Tourism Industry - TUI Research Project
|13
|501
|86

Impact of Technology in Travel and Tourism Sector
|14
|544
|24