Digital tourism

Increased inequalities in digital connectivity
affecting access to travel bookings in

Table of contents
• Introduction
• Tourism and digital marketing
• Digital connectivity in tourism
• Advantages of digital technology for
travel bookings
• Conclusion

Introduction
• Digital connectivity is defined as set of network
connections in which various gateways are made in
order to refer connection and establish connection to
various aspects. This technology is being used in
various industries in order to provide ease and bridge
gap between service provider and service receiver.

Tourism and digital marketing
• Information technology has been playing important
role within tourism and hospitality industry over the
last decades. It has made reduction of cost, enhancing
operational efficiency and improves services with
customer experiences. Both customer and business
benefitted through improved communication,
reservations with development of guest system.
Technology made tourism and hospitality industries
which are replaced expensive human labor with
technological labor.