Digital tourism

Increased inequalities in digital connectivity
affecting access to travel bookings in

Table of contents
• Introduction
• Tourism and digital marketing
• Digital connectivity in tourism
• Advantages of digital technology for
travel bookings
• Conclusion

Introduction
• Digital connectivity is defined as set of network
connections in which various gateways are made in
order to refer connection and establish connection to
various aspects. This technology is being used in
various industries in order to provide ease and bridge
gap between service provider and service receiver.

Tourism and digital marketing
• Information technology has been playing important
role within tourism and hospitality industry over the
last decades. It has made reduction of cost, enhancing
operational efficiency and improves services with
customer experiences. Both customer and business
benefitted through improved communication,
reservations with development of guest system.
Technology made tourism and hospitality industries
which are replaced expensive human labor with
technological labor.

Tourism and digital marketing
• The internet is very powerful affect upon hospitality and
tourism. Customer first experiences within business through
visiting websites that make customers to attain detail
information about tourists destinations in an country. This is
important for business to make effective utilization possible
through online advertising, social media and online
purchasing. It has helped in convening of customers.

Tourism and digital marketing
• Internet of Things (IoT)
• Technology has advanced so far that everything can be
connected and accessed via the internet. With millions of
people travelling each day, IoT has greatly helped the travel
and tourism industry in streamlining processes and improving
customer experience. It has, for instance, created baggage
trackers for airlines and self check-in systems for hotels.

Tourism and digital marketing
• Social Media Marketing
• Between January of 2018 and 2019, the number of social media
users grew by 288 million. From a sales and marketing
perspective, companies have a better and more efficient way to
reach their market by using social media websites to promote
their products and services. It’s especially helpful since the
generations that are more travel-hungry are also the ones that
are more tech-savvy.

Tourism and digital marketing
• Nowadays, it’s hard to imagine what travelling is like
now with technology. The impact it has on travel and
tourism doesn’t end here, especially with the rise of
robots, virtual reality, and voice recognition. Witness
how technology shapes the travel and tourism firsthand
by starting a career in the industry. Make the first step
by applying to a reputable travel and tourism program.

Digital connectivity in tourism
• In current time booking holidays are quite easy and customers
are free to book their demanded holiday in a very prompt
manner. In this case digital connectivity is playing vital role in
order to deal with complexities and market challenges as well.
In current time with the help of internet and technology a
traveller can book their needed hotel or travelling destination
just by visiting sites and reading reviews.

Advantages of digital technology for travel
bookings
• Saving of time and money: Before invention of
digital technology, booking process used to be very
time taking which caused long queue for customers
for travel bookings. In current time with the help of
digital technology time gap has reduced which is
advantageous for customers.

Advantages of digital technology for travel
bookings
• Business expansion: With the help of digital
technology travel agencies can expand their business
in tremendous manner. This could lead them for
intensifying market of their business in a very short
period of time.

Advantages of digital technology for travel
bookings
• Socio economic difference: In most of the nation
socio economic difference is existed which means
that lack of proper infrastructural facilities. These
are associated with non -availability of internet
and other digital technology which can be used to
book services of travel booking.

Advantages of digital technology for travel
bookings
• Threat of cyber-attack: Increasing use of internet
technology is leading attack of malware on systems.
In the context of travel booking companies high
reliance is seen over internet technology which leads
in minimisation on manual work.

Advantages of digital technology for travel
bookings
• Opinion differentiation on various review sites: In
current time review sites are playing major role in
enhancing bookings for some particular organisation.
This aspect is highly affecting opinion of people due
to which variations are created.

Advantages of digital technology for travel
bookings
• Higher innovation: In emerging trends innovations
are continuously exerted within technology and things
are changing in continuous manner. This way in travel
bookings new software’s are coming on regular basis
due to which chances of using obsolete technology
are increasing and this is creating high gap within
customer and service provider.

Conclusion
• From the above discussion this can be concluded that
digital technology is playing significant role in every
industry and specifically in travel industry. In travel
booking industry the major function of technology is
to deal with customer preferences and choices as well
which could lead the organisation to attain high end
customer satisfaction and their adherence as well.

References
• Yu, L. and Duverger, P., 2019. Tourism and economics:
Technologically enabled transactions. In The Future of
Tourism (pp. 71-91). Springer, Cham.
• Adeola, O. and Evans, O., 2019. Digital tourism: mobile
phones, internet and tourism in Africa. Tourism Recreation
Research. 44(2). pp.190-202.
• Cottrill, C.D and et. al, 2020. Can multi-modal integration
provide enhanced public transport service provision to
address the needs of vulnerable populations?. Research in
Transportation Economics. p.100954.

References
• Jamerson, W.T., 2019. Race, markets, and digital
technologies: Historical and conceptual frameworks. In Race
in the Marketplace (pp. 39-54). Palgrave Macmillan, Cham.
• Mkono, M., 2018. The age of digital activism in tourism:
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