This presentation explores the use of social media and digital technology in the tourism industry, using Premier Inn as a case study. It discusses the factors that affect customer behavior and how to use digital marketing to attract customers and expand your business.

Discover how Premier Inn uses digital marketing to attract customers in tourism. Learn about customer behavior and expand your business.

Ways to Attract Customers Using Digital Marketing - Premier Inn Case Study

This presentation explores the impact of social media on the tourism industry and how businesses like Premier Inn can use digital marketing to attract customers. It covers marketing theories such as segment of one, customer-led positioning, and relationship marketing. The presentation also discusses future trends in tourism marketing, including virtual reality advertising, TikTok marketing, Facebook/YouTube ads, and influencer marketing.

Digital Media and Video Games

Promoting Tourism Businesses through Social Media Platforms

The research investigates the role of social media as a digital technology in managing the crisis within the hospitality industry in UK during Covid-19. The study includes literature review, data analysis and challenges faced by Premier Inn while using social media as a digital technology.

Marketing

Data Science and Big Data

Healthcare and Research

Role of social media as a digital technology for ensuring crisis management at the time of Covid-19 within UK hospitality industry

This presentation by Desklib discusses the rise of social media platforms in the tourism industry and how digital marketing can help reach a wider audience. It also covers marketing theories such as price and positive/negative trends in customer behavior. The presentation concludes with future trends that the tourism industry can adopt, such as the use of Artificial Intelligence to improve customer involvement. The presentation includes a reference slide and a team task slide.

Understanding Customers in Tourism Industry: Marketing Theories and Future Trends

This report discusses the impact of digital environment on the hospitality industry, specifically on Hilton Hotel. It analyzes the opportunities and challenges faced by the company and the types of marketing channels used to improve its digital presence. The report also includes a critical assessment of Hilton Hotel's digital presence and the communication objectives and justification of introducing a new spa service within the hotel rooms of customers.

Design and Creativity

Hospitality Digital Marketing: Impact on Hilton Hotel and Marketing Strategies

This report compares the marketing strategies of Marriott and Premier Inn hotels, including their use of technology, social media, and promotions. Both hotels prioritize sustainability and have adapted their marketing methods post-COVID. The report also examines their target markets and marketing choices.

A Comparison of the Marketing Methods of Two Multinational Hotel Brands

This report compares the marketing strategies of Marriott Hotels and Premier Inn, two multinational hotel chains. It discusses their market choice, advertising methods, product strategies, market sustainability, and green message. The report also highlights the impact of COVID-19 on their sales and how they responded to it.

Ways to Attract Customers Using Digital Marketing - Premier Inn Case Study

End of preview

Promoting Tourism Businesses through Social Media Platforms

Role of social media as a digital technology for ensuring crisis management at the time of Covid-19 within UK hospitality industry

Understanding Customers in Tourism Industry: Marketing Theories and Future Trends

Hospitality Digital Marketing: Impact on Hilton Hotel and Marketing Strategies

A Comparison of the Marketing Methods of Two Multinational Hotel Brands

A Comparison of Marketing Methods of Multinational Hotel Chains

Ways to Attract Customers Using Digital Marketing - Premier Inn Case Study

End of preview

Promoting Tourism Businesses through Social Media Platformslg...

Role of social media as a digital technology for ensuring crisis management at the time of Covid-19 within UK hospitality industrylg...

Understanding Customers in Tourism Industry: Marketing Theories and Future Trendslg...

Hospitality Digital Marketing: Impact on Hilton Hotel and Marketing Strategieslg...

A Comparison of the Marketing Methods of Two Multinational Hotel Brandslg...

A Comparison of Marketing Methods of Multinational Hotel Chainslg...

Promoting Tourism Businesses through Social Media Platforms

Role of social media as a digital technology for ensuring crisis management at the time of Covid-19 within UK hospitality industry

Understanding Customers in Tourism Industry: Marketing Theories and Future Trends

Hospitality Digital Marketing: Impact on Hilton Hotel and Marketing Strategies

A Comparison of the Marketing Methods of Two Multinational Hotel Brands

A Comparison of Marketing Methods of Multinational Hotel Chains