Blog Posts on Digital Transformation and Marketing Strategies

Blog Posts

Table of Contents
MAIN BODY...................................................................................................................................1
Blog Post 1.......................................................................................................................................1
Critical Analysis of the key differences between the traditional marketing and the CRM
approach.................................................................................................................................1
Blog Post 2.......................................................................................................................................2
Using the three parameters of volume, velocity, and variability examine the challenges of
implementing big data based decision making in an SME.....................................................2
Blog Post 3.......................................................................................................................................3
Critically analyse the trade off between trust and user friendliness for an online business...3
BLOG POST 4.................................................................................................................................4
Critique the role of customer experience and automation of offline processes (transfer of
offline to online) in successful digital transformation of organisations.................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

MAIN BODY
Blog Post 1
Critical Analysis of the key differences between the traditional marketing and the CRM approach
As per the article, the CRM is basically referred to as the organization’s managing
relationships with their customers. In context to the CRM approach and the traditional marketing,
both of them have major differences. In context to the customer relationship marketing, it
basically comprises of the long term objectives and broader goals whereas the traditional
marketing majorly pay emphasis on development of the long lasting relationships with the clients
for the purpose to secure sales. In context to the CRM, it basically focuses on the two way
interaction whereas the traditional one focuses more on the promotion of the services and
products (Caliskan, Özen and Ozturkoglu, 2020). In reference to the CRM, it aims to finish its
deals with the support of digital handshake where the traditional marketing put much emphasis
on the performance of the humans. In reference to the traditional marketing tactics they are much
focuses on the short term objectives. For example, generating more sales with the support of
running various marketing campaigns.
On the other hand, relationship marketing put much more emphasis on the engagement
with the prospects and clients for the objective to establish a long term relationship with them.
In reference to both the approaches, the major difference between the traditional and digital
marketing is the medium through with the customers encounters a message related to marketing.
In reference to the traditional marketing, it majorly uses newspapers and magazines where as the
digital marketing uses various social media platforms and websites( Bhosale and Phadtare,
2019). Another major difference in technology. In the social CRM, it generally aims to
humanize the company and the traditional CRM focuses on the human face performance. In case
of traditional marketing, it could be any type of marketing which is not related to online. It
basically means doing marketing with the help of outdoor advertising such as billboards, direct
mail, broadcast and phones. Such type of marketing generally helps in reaching large number of
individuals and targeting wider audience. In case of customer relationship management, it is
generally a technology which helps in managing the interaction of the company with the end
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