Social Media Analytics for Business

“SOCIAL MEDIA ANALYTICS FOR BUSINESS”

INTRODUCTION
 Social media has achieved growth in the recent scenario.
 It has developed a strong approach
 Sources are Facebook , Instagram and skype
 These sources assist at the time of communication and promotion
 Conventional approach of marketing are
a.) television
b.) radio
 Online promotion helps in data analytic
 Cost effective method (Fox, 2013).

IMPORTANCE OF SOCIAL MEDIA
 Provide strong choice to the company
 Grab the attention of the customers
 Enhance the awareness between the customers
 Offer loyalty plans
 Involve customer in the activities
 Assist the business for long term
 Enhances the profits of the company
 Marketing can be done in less time (Haggerty, 2013).

DISCUSSION
 Internet helps to gain knowledge and information
 The information can be accessed easily
 Social medium give influence on the behavior
 It helps to gather views and opinions
 Feedback can be easily given
 Social media
a.) generate ideas
b.) gather information

DISCUSSION
 Social media is used by every person
 Positive, negative or neutral attitude is possessed by an individual.
 The sentiment supports in emotional approach.
 It is an important approach of products review and it is important
for considering the ideas and attitudes about the topics and
subjects. (Stephens, 2011)

DISCUSSION
 Social media analytics tools emphasis on various companies Like Bank
of Canada, Whirlpool.
 It supports to communicate and get proper feedback.
 The companies emphasis on considering the own views and feedbacks
from various online sources
a.) personal blogs
b.) social network sites in context of decision making.
 Online sites include social media by focusing on views and ideas. It is
hard to deal with those ideas and info from media.
 The individuals have many views and thoughts in context to the
products and services.
 Views are different of an individual. It has a challenge to deal with the
views and ideas about the products and services. (Fox, 2013)