Investigating the Need and Importance of Innovative Digital Workspace in UK Retail Industry: A Study on Primark

This study aims to investigate the need and importance of innovative digital workspace in UK retail industry with a focus on Primark. It includes a project planning section with milestones and a Gantt chart, a literature review on the topic, and a methodology section outlining the research process, approach, strategy, and tools used. The study also examines the benefits and issues faced by Primark while transforming their workspace digitally.

Unit Number and
Title
Unit 6 – Managing
Successful Business
Project Title
What does an
innovative digital
workspace look like?
1

Table of Contents
Portfolio: What does an innovative digital workspace look like?
1 – Project planning p
2 – Business Case Project report p
2 – Project Logbook p
4 – Reflective Practice p
References p
2

Portfolio: What does an innovative digital workspace look like?
Research Aim:
To investigate the need and importance of innovative digital workspace within UK
retail industry. A Study on Primark
Research Objectives:
 To determine the basic understanding of innovative digital workspace in context of
UK retail industry
 To identify the need and importance of innovative digital workspace within Primark
 To examine the benefits availed by Primark while adopting innovative digital
workspace
 To discern the issues faced by Primark while transforming their workspace digitally
Research Questions:
 What is the basic understanding of innovative digital workspace in context of UK
retail industry?
 What is the need and importance of innovative digital workspace within Primark?
 What are the benefits availed by Primark while adopting innovative digital
workspace?
 What are the issues faced by Primark while transforming their workspace digitally?
1 – Project planning
Scope: What activities and tasks as defined in the project must be done in
order to make the project a success?
First of all, it is must to clarify the goals of the projects and that can be done by
making a proper schedule. That is why there are various activities which will be considered in
the study (Ardalan and Iozzo, 2021). It can also support study to be successful and various
tasks comprises of introduction which states the aims and objectives of the research.
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Furthermore, the rationale and background will also be projected in this section. Likewise,
additional activity contains of the literature review which will assist in achieving the objects
of the research. It will also specify the writings of various writers with the aim of presenting
the information in an authentic manner. It can also be said that research methodology will
contain the process of data analysis and interpretation. Along with it, the conclusion
andrecommendations are such activities which will be used at the end for better findings and
results.
Milestones: Major events or phases in the project
In relation to the above study there are various events which will be focused in the
research that is literature review and research methodology (Chowdhury and Lamacchia,
2019). The term literature review is defined as the collection of various secondary sources
such as books and journals from the internet and articles. Whereas the term research
methodology is used to outline the process of data collection in the current research. That is
selecting the various terms such as the positivism philosophy and deductive approach along
with the quantitative choice and survey strategy in the form of questionnaire that comprises
of closed ended questions. Furthermore, it will also use both primary and secondary data
collection with cross sectional studies.
Initiation, planning and execution: Details of activities to be carried in the
project
Project comprises of various stages which are considered to be essential for the
project manager in relation to completion of full research in a proper manner. For instance,
the initiation stage of the project comprises of the process of analysis under which the
requirement of the project is to make it successful (Coetzee, 2019). On the other hand,
planning stage of the project comprises of the planning process of the entire project report. It
is also considered to provide direction for the research. The next stage is execution stage
which is considered as the final application of the project report along with the findings and
results. And initiation contains various activities of the data collection. That is why the
planning includes the actions of outlining of the project structure. On the other hand,
execution comprises of the actions of data analysis and interpretation with the decisions and
recommendations (Veldsman, Benade and Rossouw,2019).
4

Gantt chart: Work break down structure using to track the activities to be
undertaken
The term Gantt Chart is explained a tool which is mainly used in the project
management tool that is known to support in the process of planning all the tasks (Guinan,
Parise and Langowitz, 2019). So that the tasks will be covered before the deadlines as well as
properly allocate the resources also.
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3 – Business Case Project Report
Chapter 1: Literature Review
2.1 Introduction of Literature Review
The term literature review can be defined as the information which allows the readers
to understand the specific topic. This also helps in getting more ideas and also to understand
the research better in the form of written report.
2.2 Main body with heading and sub-headings
To determine the basic understanding of innovative digital workspace in context of UK
retail industry
According to Ifenthaler (2018), the digital workplace is one of the beneficial elements
for the company under which the technology allows the company to work better. The
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innovative digital workspace in the retail industry has accelerated the whole process of
operations and functions. Instead of traditional ways the companies are making use of
innovative digital workspace as it helps the company to bring better innovation in the
company. Due to which the employees will be able to work from anywhere between the
home and company. Furthermore, the employees experience will also be improved when the
company makes use of digital workspace. The chosen company has also got the chance to
work better in a new way of working Grant and Russell, 2020). The business will able to
grow faster due to digitalisation and the level of productivity will also be enhanced. Along
with it, the skilled staff will be required who will be able to manage various tasks easily. It
can also be said that digital skills are said to be essential for the employees as well as the
company. In relation to the retail sector, the workforce feels more connected and involved
which allows them to coordinate with the company.
To identify the need and importance of innovative digital workspace within Primark
As stated by Selimović, Pilav-Velić and Krndžija, (2021), innovative digital workspace
plays an essential role in the chosen company. It can also be seen that digital workspace is
getting common and almost all the companies are getting benefit from it. Under this the
company will be able to merge all the tools which are complicated in nature at various
platforms. In the last few decades the workplace has changed drastically and it has led to help
the employees in order to be more comfortable while working. Furthermore, after the Covid-
19 the virtual desktops are considered to be the main in the digital workplace. It is known to
offer better flexibility with improved level of productivity among the company. That is why
in order to be more successful the company must take care of its employees by providing
them good services with various amenities. Likewise, the chosen company is also able to
resolve the various issues that is ongoing demands of cutting the costs and elevating the level
of productivity (Coetzee, 2019). Due to this the employees can collaborate and stay
connected with the company and management while working.
Benefits availed by Primark while adopting innovative digital workspace
As per the view of Frendiana and Soediantono (2022), there are several benefits of
adopting innovative digital workspace within an organisation because it helps in increasing
its overall growth and productivity in the business market. Enhanced innovation and
communication is the major benefit that company will gain with the adoption of digital
workplace so that employees work with high consistency and dedication. Employees are the
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most important element of the business that helps in achieving the sustained aim and
objectives so that they gain growth in their personal life too. By using the correct
technological methods and automating continuous tasks by the digital workspace which
ultimately leads to increased productivity (TOSHEVA, 2020). This help employees in brining
new ideas and innovativeness in the style of working so that they achieve the goals and
objectives of the business. Innovative digital workspace also helps employees to work
remotely so that they can work from anywhere at anytime and this results in increased
flexibility in their work. With the help of innovative digitalised workplace employees also
provides better customer experience which makes them engaged in their work so that they
deal with the high competition in the market in an appropriate way.
The issues faced by Primark while transforming their workspace digitally
As per the view of Heavin and Power (2018), the company faces many issues at the
time of transforming organisation into digital workplace and this results in decreased growth
and success in the competitive market. Shortcomings in the culture of organisation are one of
the main problem that business face at the time of transformation. Adopting new technologies
require more knowledge and skill among employees so that they deal with the working
conditions in a more effective and effective manner. Lack of IT resources and management is
also one of the issue that company at the digital transformation because every person working
within the company is not trained and qualified enough that they solve each problem related
to IT. Lack of budget is also a problem because implementing digital transformation within
the workplace is expensive as it requires new technology and software to be installed.
Managing the digital security is also a concern for many companies because it creates a risk
of leaking any important data in a proper manner (Pelletier and Cloutier, 2019). Evolving the
needs of customers is also a challenge that they face at the time of digital transformation so
that they deal within the business organisation so that high growth and success can be gained.
2.3 Conclusion of Literature Review
From the above information it can be understood that the digital workplace is
considered to be the main factor for the company. Under which the technology helps the
company to work better in the retail industry. It can also be evaluated that the innovative
digital workspace in the retail industry has fast-tracked its growth that is in the process of
operations and functions. That is why it is advised to the chosen company to make use of
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innovative digital workspace as it assists the company to bring better innovation in the
company.
Chapter 2: Methodology
3.1 Research Process
It is defined as a step by step process which the researcher follows for carrying out the
present investigation in an effective manner. There are mainly eight steps which are involved
in the research process and are defined as under:
Determining the problem of research
Designing the aim and objectives
Explaining literature review
Preparing design of research
Deciding sampling size
Gathering and analysing data
Writing the final report
3.2 Research Approach
Research approach is defined as a planned process which helps in testing the hypothesis and
theories in a more scientific manner. There are two types of research approaches which are
known as deductive and inductive (Pinos-Vélez and et. al., 2020). In the present carried on
study, the researcher has selected deductive approach. The main reason for selecting
deductive approach is that it helps the researcher in analysing the existing theories in order to
collect quantitative information in a more effective manner.
3.3 Research Strategy
Research strategy can also be defined as step wise plan that helps the investigator in
collecting information about the topic in a more effective manner. Survey, focus group,
literature review, questionnaire, case study, experimental research are defined as some of the
types of research strategies (Batallán, 2019). In the current investigation, survey research
strategy is selected by the investigator. The reason for selecting survey research strategy in
the present investigation is that it helps in gathering wide data from the large set of sample.
3.4 Research Methodology and Tools
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Research methodology can be defined as a process of identifying, analysing and
interpreting data as per the given research topic. This section helps the researcher in knowing
the type of data that is needed for using and which strategy, philosophy, data collection
method is use for collecting and evaluating information (Bruun and Evans, 2018). Research
methodology also helps the researcher in maintaining the quality and reliability of the data
collected on the given research topic in an effective manner.
Research philosophy
Research philosophy can be defined as the set of belief and principle which are used
by the researcher for gathering the type of information on the topic. There are two types of
research philosophies which are known as positivism and interpretivism (Lunde, Bakke and
Areskoug-Josefsson, 2020). In carrying out the present study in a proper manner, positivism
is selected by the researcher. The reason for selecting this type of philosophy is that it helps
in collecting objective information in an appropriate manner.
Research choice
Research choice can be classified in two different types which are defined as
qualitative and quantitative. In carrying out the present investigation in an effective and
proper manner, the investigator has selected quantitative research choice method. The reason
for selecting quantitative choice method is that it helps the investigator in gathering
numerical information that is facts and figures in a proper easy manner.
Time horizon
Time horizon is the most effective method that helps the investigator in gathering
information in a timely manner. There are two tools of time horizon methods which are
defined as cross-sectional and longitudinal (Elgort, 2018). In the following study, the
investigator has selected cross-sectional method. The reason for selecting cross-sectional
method is that it helps the investigator in gathering data in one time and in shorter time period
in order to attain research aim and objectives.
Data collection
Data can be collected by using two different of methods that are mainly defined as
primary and secondary. The researcher has selected primary and secondary data collection
methods in carrying out the present research in an effective manner (Saha and Paul, 2020).
10

Both data collection methods are selected by the researcher because it helps in collecting and
interpreting data from different sources with questionnaire so that true and accurate data can
be gained.
Data analysis
Data analysis can be divided into different types which are known as frequency
distribution analysis, thematic analysis and so on. In carrying out the investigation in an
appropriate manner, the investigator has selected frequency distribution analysis (Savin,
Kolchunov and Korenkov, 2020). The reason for choosing this method is that it helps the
investigator in gathering raw and fair data on the given topic from different number of
respondents.
Sampling
Sampling can be classified into two forms that are mainly defined as probability and
non-probability techniques (Bisdas and et. al., 2019). In carrying out the present research, the
researcher has selected probability sampling technique under which random sampling
technique is also selected. The reason for selecting this technique is that it helps in collecting
fair and true value from the respondents. The researcher has selected 30 employees of
Primark.
Chapter 3: Findings and Discussion (Data Presentation &
Interpretation)
Q1) According to your viewpoint, do you have have basic knowledge regarding the
innovative digital workspace in context of UK retail industry?
a) Yes
b) No
Q2) As per your opinion, does digital workspace transformation helps in improving the
performance and growth of Primark?
a) Yes
b) No
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c) Can't Say
Q3) What is the need and requirement of innovative digital workspace within Primark?
a) Improve effectiveness of communication
b) Increase revenue
c) Gaining competitive advantage
d) Improves employee experiences
e) Eliminates unnecessary distraction
Q4) What is the benefit availed by Primark while adopting innovative digital workspace?
a) Increase flexibility
b) Improves productivity and efficiency
c) Reduce operational cost
d) Improve employee satisfaction
e) Strengthened talent recruitment and retention
Q5) According to your perception, what is the digital workplace trend which shapes the
future of work?
a) Robotic process automation
b) Immersive and hybrid technology
c) Rise of cloud technology
d) Chatbots platforms
e) Shift to remote working
Q6) Do you think that digital workplace trends helps in enhancing the business efficiency
and performance of business?
a) Yes
b) No
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c) Can't Say
Q7) As per your opinion, what is the issues faced by Primark while transforming their
workspace digitally?
a) Lack of change management strategy
b) Security concerns
c) Disengaged remote workers
d) Lack of alignment
e) High cost
Frequency distribution table
Q1) According to your viewpoint, do you have basic knowledge regarding the innovative
digital workspace in context of UK retail industry?
Frequency
a) Yes 25
b) No 5
Q2) As per your opinion, does digital workspace transformation helps in improving the
performance and growth of Primark?
Frequency
a) Yes 22
b) No 5
c) Can't Say 3
Q3) What is the need and requirement of innovative digital workspace within Primark? Frequency
a) Improve effectiveness of communication 5
b) Increase revenue 8
c) Gaining competitive advantage 6
d) Improves employee experiences 7
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e) Eliminates unnecessary distraction 4
Q4) What is the benefit availed by Primark while adopting innovative digital workspace? Frequency
a) Increase flexibility 5
b) Improves productivity and efficiency 8
c) Reduce operational cost 7
d) Improve employee satisfaction 4
e) Strengthened talent recruitment and retention 6
Q5) According to your perception, what is the digital workplace trend which shapes the
future of work?
Frequency
a) Robotic process automation 7
b) Immersive and hybrid technology 4
c) Rise of cloud technology 5
d) Chatbots platforms 8
e) Shift to remote working 6
Q6) Do you think that digital workplace trends helps in enhancing the business efficiency
and performance of business?
Frequency
a) Yes 20
b) No 6
c) Can't Say 4
Q7) As per your opinion, what is the issues faced by Primark while transforming their Frequency
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workspace digitally?
a) Lack of change management strategy 5
b) Security concerns 4
c) Disengaged remote workers 8
d) Lack of alignment 6
e) High cost 7
Data Interpretation
Table 1: Basic knowledge regarding the innovative digital workspace in context of UK retail
industry
Q1) According to your viewpoint, do you have basic knowledge regarding the innovative
digital workspace in context of UK retail industry?
Frequency
a) Yes 25
b) No 5
15

a) Yes b) No
0
5
10
15
20
25
25
5
Interpretation: As per the above gathered information, it is analysed that there are 30
respondents. Out of these respondents, 25 participants have said yes that they have basic
knowledge regarding the innovative digital workspace in context of UK retail industry. They
have answered that with the help of innovative digital workspace, an organisation improves
the way it works and gains great benefits. So, they believe that workplace transformation is
significant for the success of an organisation. The rest 5 respondents have said no that
innovative digital workspace is not necessary for an organisation because a company can
easily work with the help of traditional methods and ways.
Table 2: Does digital workspace transformation helps in improving the performance and
growth of Primark
Q2) As per your opinion, does digital workspace transformation helps in improving the
performance and growth of Primark?
Frequency
a) Yes 22
b) No 5
c) Can't Say 3
16

a) Yes b) No c) Can't Say
0
5
10
15
20
25 22
5
3
Interpretation: As per the above gathered data from the above graph, it is interpreted that
digital workplace transformation plays a very important role in improving the growth and
performance of the business in a more effective manner. Out of the total of 30 respondents,
22 have said yes and agree with the fact that digital transformation is important in an
organisation and helps in bringing more creativity and innovativeness. 5 respondents have
said no and do not agree with the fact as they feel that it requires more time and money.
While 3 of them can't say anything about the process of digital transformation so that they
deal with the changing marketing situations in an effective manner.
Table 3: Need and requirement of innovative digital workspace within Primark
Q3) What is the need and requirement of innovative digital workspace within Primark? Frequency
a) Improve effectiveness of communication 5
b) Increase revenue 8
c) Gaining competitive advantage 6
d) Improves employee experiences 7
e) Eliminates unnecessary distraction 4
17

a) Improve effectiveness of communication
c) Gaining competitive advantage
e) Eliminates unnecessary distraction
0
1
2
3
4
5
6
7
8
5
8
6
7
4
Interpretation: As per the above gathered data from the graph, it is analysed that digital
transformation is needed in an organisation because this helps in dealing with the competitive
market in a more efficient way. 8 respondents have said it helps in increasing the overall
revenue of the business as they acquire more and more customers. 7 respondents have said
that it helps in improving the experience of employee so that they work in a more productive
and effective manner. 6 respondents have said that it helps in gaining competitive advantage
among other competitor companies.
Table 4: Benefit availed by Primark while adopting innovative digital workspace
Q4) What is the benefit availed by Primark while adopting innovative digital workspace? Frequency
a) Increase flexibility 5
b) Improves productivity and efficiency 8
c) Reduce operational cost 7
d) Improve employee satisfaction 4
e) Strengthened talent recruitment and retention 6
18

a) Increase flexibility
c) Reduce operational cost
e) Strengthened talent recruitment and retention
0
1
2
3
4
5
6
7
8
5
8
7
4
6
Interpretation: As per the above gathered information from the graph, it is analysed that
there are several benefits of digital transformation within the company and which helps in
achieving the predetermined goals of the business. 8 respondents have said that it helps in
improving the efficiency and productivity of the business organisation in the competitive
market. 7 respondents have said that it helps in reducing the cost of operations which saves
the money to spent on extra activities. 6 respondents have said that it helps in strengthening
the recruitment and retention of employees so that they achieve all the aim and objectives in a
proper manner.
Table 5: Digital workplace trend which shapes the future of work
Q5) According to your perception, what is the digital workplace trend which shapes the
future of work?
Frequency
a) Robotic process automation 7
b) Immersive and hybrid technology 4
c) Rise of cloud technology 5
d) Chatbots platforms 8
e) Shift to remote working 6
19

a) Robotic process automation
c) Rise of cloud technology
e) Shift to remote working
0
1
2
3
4
5
6
7
8 7
4
5
8
6
Interpretation: As per the gathered data from the above graph, it is interpreted that there are
several trends related to the digital workplace and which helps in achieving high growth in
the competitive market. Out of the total of 30 respondents, 8 respondents have said that
chatbots platform is the most effective digital technology that helps in resolving the issues of
the company. While 4 of them have said that hybrid and immersive technology is the best
technology that helps in generating more sales and profitability in the competitive market.
Table 6: Digital workplace trends helps in enhancing the business efficiency and performance
of business
Q6) Do you think that digital workplace trends helps in enhancing the business efficiency
and performance of business?
Frequency
a) Yes 20
b) No 6
c) Can't Say 4
20

a) Yes b) No c) Can't Say
0
2
4
6
8
10
12
14
16
18
20
20
6
4
Interpretation: It has been discussed from the above graph that it is analysed that digital
workplace trends help in gaining high success and growth in the business market. Out of the
total of 30 respondents. 20 respondents have said yes and think positive with the
implementation of digital workplace trends so that they achieve enhanced performance. 6
respondents have said no and do not support digital transformation in a positive manner and
thinks that it is not that much fruitful for the business. While 4 of them can't say anything
about the fact and are not in the support of adopting digital workplace transformation.
Table 7: Issues faced by Primark while transforming their workspace digitally
Q7) As per your opinion, what is the issues faced by Primark while transforming their
workspace digitally?
Frequency
a) Lack of change management strategy 5
b) Security concerns 4
c) Disengaged remote workers 8
d) Lack of alignment 6
e) High cost 7
21

a) Lack of change management strategy
c) Disengaged remote workers
e) High cost
0
1
2
3
4
5
6
7
8
5
4
8
6
7
Interpretation: As per the above discussion from the above graph, it is interpreted that the
company also faces several challenges at the time of implementing digital workplace
transformation within an organisation. 8 respondents have said that this creates
disengagement among employees as they are not working properly while sitting at their
home. 7 respondents have said that they face the issue of high cost as they have to invest
large amount of money for adopting new technologies. 4 respondents have said that they face
the issue of security as digital data is quite easy to hack by proficient hackers.
Chapter 4: Conclusion and Recommendations
4.1 Conclusion
From the above research, it has been concluded that innovative digital workspace is
play a vital role in today's culture because every company or industry needs to be more
innovative and creative for the future growth. Innovation of digital workspace is the
important term because it can drastically change the overall workplace digitally. Digital
workspace is important because it is helps in smart working and attract the employees and
customers also. In context to UK retail industry, innovation digital workspace is playing a
strong role because it is helps to make the overall industry and process digital. It has been
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analysed that the innovative digital workspace provides many benefits and advantage to the
retail industry such as it is helping the company to be more creative and digital, it is helping
in online transaction, it is helping in online shopping and delivery and many more. There are
many benefits for Primark by adopting the innovative digital workspace such as it is
increasing the productivity and profitability of the industry, it is helps to record previous data
and information, provide new technologies within the industry such as in payment method,
innovative products and many more. The term of digital workspace is providing new
innovation in the industry which helps to improve the workspace growth and production. It
has been analysed that there are some issues that is faced by Primark in the terms of
transform the digital workspace which affects the company and its operations. They are
facing issues in employee's skills and knowledge because they have lack of knowledge about
the innovative digital workspace, they are faced that the data and information is not secured
which can create many risk and issues, they faced that employees are not able to understand
about the digital workspace. The overall conclusion is concluded that innovation of digital
workspace is necessary for all the industry for the improvement of the overall process and
activities.
4.2 Recommendations
there are some recommendations recommended for the Primark in the terms of
implementing the innovative digital workspace within the industry. The recommendation will
help the company to change their overall industry and its functions digitally. The
recommendation will helps to increase the productivity and performance of the company by
introducing the digital workspace within the company. The recommendation for Primark in
order to transformation their workspace are as given below-
 Use of right technologies: using right technologies in order to transform the
workplace digitally is one of the best ways because the right technologies helps to
attain more digital environment within the company or industry. So, it will
recommended to Primak they should adopted the new and right technologies to
transform their workplace digitally. It will heps to improve the productivity and
performance of Primark as well.
 Online shopping: it is the best way to transform the workplace digital because online
shopping is one of the most important term in today's culture. It is the term which is
used by every person or individual. So, it will recommended to the Primark, they
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should adopted the strategy to produce their products and services in online term
where people are able to purchase the things online. It is also helps to transform the
workplace digital and earn more profit comparison to offline shopping.
 Remote work culture: it is also the best way to transform the workplace digital
because proving remote work culture is helps to employees to work with their home
with the use of mobile or laptop. So, it will recommended to Primark to give the
opportunities to employees of remote working which helps to make the working
culture of the company digital.
References
Frendiana, M.L. and Soediantono, D., 2022. Benefits of digital transformation and
implementation proposition in the defense industry: a literature review. International
Journal of Social and Management Studies, 3(4), pp.1-12.
TOSHEVA, E., 2020. Economic and Social Benefits of Digital Economy and Digital
Transformation in The Republic of North Macedonia. İzmir Sosyal Bilimler
Dergisi, 2(2), pp.42-51.
Heavin, C. and Power, D.J., 2018. Challenges for digital transformation–towards a
conceptual decision support guide for managers. Journal of Decision
Systems, 27(sup1), pp.38-45.
Pelletier, C. and Cloutier, L.M., 2019, January. Challenges of digital transformation in SMEs:
Exploration of IT-related perceptions in a service ecosystem. In Proceedings of the
52nd Hawaii international conference on system sciences.
Pinos-Vélez, V., and et. al., 2020. Designing the pre-class and class to implement the flipped
learning model in a research methodology course. IEEE Revista Iberoamericana de
Tecnologias del Aprendizaje, 15(1), pp.43-49.
Batallán, G., 2019. Anthropology and Research Methodology. In Oxford Research
Encyclopedia of Education.
Arstein-Kerslake, A., and et. al., 2019. Implementing a participatory human rights-
based research methodology: The unfitness to plead project. Journal of Human Rights
Practice, 11(3), pp.589-606.
Bruun, J. and Evans, R., 2018. Network analysis as a research methodology in science
education Research. Pedagogika, 68(2).
Lunde, G.H., Bakke, A. and Areskoug-Josefsson, K., 2020. Piloting a research-oriented
teaching model in a bachelor program for social educators–A way to increase
competence in research methodology and sexual health?. Uniped, 43(3), pp.260-274.
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Elgort, I., 2018. Technology-mediated second language vocabulary development: A review
of trends in research methodology. calico journal, 35(1), pp.1-29.
Saha, I. and Paul, B., 2020. Essentials of biostatistics & research methodology. Academic
Publishers.
Savin, S.Y., Kolchunov, V.I. and Korenkov, P.A., 2020, November. Experimental research
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022054). IOP Publishing.
Bisdas, T., and et. al., 2019. Research methodology and practical issues relating to the
conduct of a medical device registry. Clinical trials, 16(5), pp.490-501.
3 – Project Logbook
Project Logbook
Logbook Entry 1 Date:
[Logbook 1 entry should be completed after week 1 or 2 of the Project start date.]
What problems you have encountered, and what steps taken to address them?
I have experienced certain issue while conducting the present research that mainly involves
completing tasks and activities on the given period of time. I have solved this issue by
dividing the activities into small parts and deciding goals to gain. I have used WBS method
in dividing the large activities into small tasks. This has helped me in completing all the
given task with high effectiveness and efficiency.
Logbook Entry 2 Date:
[Logbook 2 entry should be completed in the middle of the Project.]
What problems you have encountered, and what steps taken to address them?
Another problem faced by me at this particular stage is choosing the correct method of
research for collecting and analysing data. I have solved this issue by properly
25

understanding the basic concept of methodologies of research in the research.
Logbook Entry 3 Date:
[Logbook 3 entry should be completed towards the end of the Project.]
What problems you have encountered, and what steps taken to address them?
The other issue faced by me is carrying out the whole research project. The main problem
that I was facing is the accumulation of the information that needs to be included in the
conclusion part or not. While, I used the effective strategy of involving each objective in a
detailed manner in the conclusion. This has helped in including detailed information in the
conclusion so that each chapter can be included in the study.
4 – Reflective Practice
Performance Review
What did you aim to achieve through your work?
With the help of present research I have aimed to gain:
To investigate the need and importance of innovative digital workspace within UK retail
industry. A Study on Primark
Did your work succeed in achieving your aims? How do you know? Specifically, please
outline any evaluation and assessment undertaken.
Yes, I have gained success in achieving my set aim in an effective way. I have gained my
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set aim because I have made suitable aim and objectives and this helps me in collecting
correct piece of information. I have carried out effective analysis so that accurate and
relevant information can be attained.
What aspects of your development process do you think worked well and why? Evaluate
all aspects of the project (e.g. initial research, concept development, development
process, presentation, etc.) from a range of perspectives.
I think while conducting the present research, every process and activity has helped in
gaining my defined aim and objectives. Work breakdown structure and Gantt chart of the
research have helped me in developing the process of the complete study. I have divided
each and every activity in different parts with the help of Gantt chart in scheduling the time
of activities. With the help of WBS, I have divided all the research tasks and activities so
that the objectives can be gained.
What problems emerged during the project and how were they tackled? Was there
timely identification of issues and resolution during the project process?
While developing this research study I have faced issues such as time management so the
every task and activity can be completed in an effective manner. Communication problem s
also a major problem in selecting the number of respondents. For managing the time I have
followed Gantt chart in a precise and systematic manner. For improving the problem of
communication with respondents, I have used digital market trends so that proper
interaction can be done.
What did you learn from undertaking the project?
I have learn from the present research that workplace transformation is important in the
company as it it directly linked with the development and success. Another thing that I
learned while conducting this present study is that time is one most important elements as it
helps in completing each task and activity on time.
What are the strengths and weaknesses of your process that you have identified?
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Strengths that I have gained from this present research:
Problem solving skills
Time management skills
Weakness that I faced while conducting the research:
Lack of knowledge related to the methods of research
Lack of patience
How could your process improve for the future?
I have learned that managing the time while carrying out the present research is important
for improving the future research.
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