Role of Digitalization in Balancing Work during Pandemic: A Case Study on TESCO

This research project aims to analyze the impact of digitalization on the productivity of organizations during the pandemic, with a case study on TESCO. The research outcomes highlight that digitalization has provided many benefits to organizations during the pandemic, allowing them to balance work and manage operations effectively. The sudden digital transformation has allowed organizations to effectively respond towards the global pandemic. The digitalization has provided many benefits to the organization during the pandemic as they were able to run the business by connecting the employees from home.

Research Project

Aim & objective
Aim
• To ascertain the role of digitalization in balancing work during pandemic.
“A case study on TESCO”.

Objectives
• To develop an understanding about the concept of digitalization.
• To analyse the impact of digitalization over the productivity of
organization during pandemic.
• To identify the relationship between digitalization and balancing work
procedure in organization.

DATA ANALYSIS AND INTERPRETATION
Q. 1 Do you think that adopting digitalization has been
proven effective for organization during pandemic?
Options Frequency
Highly agree 15
Agree 5
Highly disagree 5
Disagree 5
Total 30

Cont.
Q. 2 Do you think that digital transformation has made
working pattern more easy and effective?
Options Frequency
Highly agree 18
Agree 5
Disagree 2
Not sure 2
Total 30

Cont..
Q. 3 Does digitalization has enable your organization in
context of performing their operation during lock-down?
Options Frequency
Highly agree 10
Agree 10
Disagree 5
Not sure 5
Total 30

Cont.
Q. 4 In which department digital technology has been
used in your organization during pandemic?
Options Frequency
Marketing 5
HR 3
Finance 2
All departments 20
Total 30

Cont.
Q. 5 In your opinion does productivity of TESCO has been
improved due to WFH in pandemic?
Options Frequency
Highly agree 11
Agree 9
Highly disagree 4
Disagree 7
Total 30

Cont.
Q. 6 Does you have observed change in your working
capability within adopting digitalization?
Options Frequency
Yes 16
No 3
I don’t think so 5
Not sure 6
Total 30

Research outcomes
The outcomes of the research project highlighted that the global pandemic
has caused the need for the organizations in adopting the digitalization due
to this the people or the employees were able to earn their livelihood safely
by doing work from home. They were able to manage the work effectively
from the home and by this the company was able to balance the work.
During the era of the global pandemic of COVID 19 has caused the
consumer shifts towards the online buying, and they are spending much time
on the social media.

Conclusion
• The COVID 19 pandemic has shifted the millions of the
employees to the work from home and this has created the
big challenge for the many companies in the overall world.
The sudden digital transformation has allowed the
organization to effectively respond towards the global
pandemic. The digitalization has provided many benefits to
the organization during the pandemic as they were able to
run the business by connecting the employees from the
home.

References
• Aaldering, L.J. and Song, C.H., 2021. Of leaders and laggards-Towards
digitalization of the process industries. Technovation, 105, p.102211.
• Anthony Jnr, B. and Abbas Petersen, S., 2021. Examining the digitalisation of
virtual enterprises amidst the COVID-19 pandemic: a systematic and meta-
analysis. Enterprise Information Systems, 15(5), pp.617-650.
• Blštáková and et.al., 2020. Reflection of digitalization on business values: the
results of examining values of people Management in a Digital
age. Sustainability, 12(12), p.5202.

Thank you