Role of Digitalization in Balancing Work during Pandemic

Research project

Executive summary- The research project was based on analysing the role of digitalization in
balancing work during the pandemic. The outcomes of the research have stated that,
digitalization has influenced the working pattern of organization in effective manner during
pandemic. The recommendations have been made in this context that can be used by
organizations in regards to adopting digitalization. In the research project, First chapter is
concerned with introduction, second chapter has performed effective literature review, third
chapter have shown the selected methodologies, fourth chapter has presented the data
analysation, fifth chapter is aligned with conclusion & recommendations and sixth chapter has
highlighted the reflection over alternative research methodologies.

TABLE OF CONTENTS
Research project..............................................................................................................................1
Title- Role of digitalization in balancing work during pandemic....................................................4
CHAPTER-1 INTRODUCTION.....................................................................................................5
Background of the study..............................................................................................................5
Aim..............................................................................................................................................5
Objectives....................................................................................................................................5
Research question........................................................................................................................5
Rationale......................................................................................................................................6
Scope............................................................................................................................................6
CHAPTER-2 LITERATURE REVIEW..........................................................................................7
Theme1: Understanding the concept of digitalization.................................................................7
Theme2: Influence of digitalization on the productivity of organization during pandemic........8
Theme3: Relationship exist among digitalization and balancing work in the organization........8
CHAPTER-3 METHODOLOHY AND DATA COLLECTION..................................................10
Research type.............................................................................................................................10
Research approach.....................................................................................................................10
Research philosophy..................................................................................................................10
Research design.........................................................................................................................11
Data collection...........................................................................................................................11
Data sampling............................................................................................................................11
Data Analysis.............................................................................................................................12
Ethical consideration.................................................................................................................12
CHPTER-4 DATA ANALYSATION...........................................................................................13
CHAPTER-5 CONCLUSION AND RECOMMENDATION......................................................19
CHAPTER-6 REFLECTION AND RECOMMENDATION OF ALTERNATIVE RESEARCH
METHODOLOGY........................................................................................................................21
REFERENCES..............................................................................................................................23

Title- Role of digitalization in balancing work during pandemic.

CHAPTER-1 INTRODUCTION
Background of the study
Digitalization refers to the use of digital technologies in regards to changing business
model and providing value creation opportunities to the businesses. Digitalization provides value
to businesses in terms of growing and developing. It has become the backbone of the
organizations in context of assuring effective support to the organizations. Especially, during the
pandemic it has been proven effective enough in terms of supporting the working procedure in
companies (Bogetić, Stojković and Dokić, 2021). Pandemic has changed the concept of working
procedure in the organizations. The biggest change that has been brought by pandemic is aligned
with increasing the extent of digitalization in the organization. Thus, this research project shed a
light in ascertaining the role of digitalization in order to balance work at the time of pandemic.
The outcomes of the research are concerned with describing the major aspects of digitalization
that has helped organizations during pandemic. Also, Effective Literature review is being
performed in context of research topic. Appropriate methodologies are being described in the
project. Furthermore, gathered data has been analysed in order to generate the effective research
outcomes. Moreover, recommendations over the topic is being made. Lastly, reflection and
recommendation over alternative research methodology is being done.
Aim
To ascertain the role of digitalization in balancing work during pandemic. A case study on
TESCO
Objectives
 To develop an understanding about the concept of digitalization.
 To analyse the impact of digitalization over the productivity of organization during
pandemic.
 To identify the relationship between digitalization and balancing work procedure in
organization.
Research question
Q1 What is digitalization?
Q2 What are the impacts of digitalization over the productivity of organization during pandemic?
Q3 What relationship exist between digitalization and balancing work procedure in organization?

Rationale
The major reason behind conducting current research is aligned with identifying the extent
up-to which digitalization has been proven efficient for the organization. Often, at the time pf
pandemic organization have faced the numerous hurdles that has impacted their working
procedure. However, using digital technologies have assured strong support to the organizations
that has impacted organization in an effective manner (Safarov and Davrono, 2021). Hence, the
major aspect that is concerned with the performing this research is to analyse the importance of
digitalization that has been proven supportive for organizations. Along with this, another reason
is aligned with evaluating the relationship that exist among digitalization and balancing work in
the organization.
Scope
The scope of the research is wider in terms as it can be used by the different organizations in
order to adopt the digital technologies that provides benefits to them. Also, it can be used by the
pre-scholars who wants to gain knowledge over this context. Thus, outcomes of the research are
highly beneficial for the organizations in terms of adopting digitalization. Mainly, the upper level
managers of the organizations review the results of research in context of taking decision. Hence,
outcomes of research provide the guidance to those managers in terms of taking decision in
regards to digitalization.