Internal and External Analysis of DIL Haulage

This report provides an internal and external analysis of DIL Haulage, including its organizational structure, leadership style, and industrial analysis. The report also discusses the PESTLE model and its impact on the company. Additionally, a reflective report on key skills development is included.

Business
Communication

Table of Contents
ASSIGNMENT-1 ...........................................................................................................................................3
INTRODUCTION ...........................................................................................................................................3
The internal environment analysis of DIL Haulage ..................................................................................3
The industrial analysis of DIL Haulage.....................................................................................................4
The Macro-Environmental analysis of the company. ..............................................................................5
CONCLUSION ..............................................................................................................................................6
REFERENCES................................................................................................................................................7
ASSIGNMENT-2 ...........................................................................................................................................9
Reflective Report on the Key Skills Development. ..................................................................................9

ASSIGNMENT-1
INTRODUCTION
The scrutiny of a business venture in regards to the internal and the external
structure is viable in order to formulate an intrinsic and a comprehensive model which
would help in the analysis of the deterministic and critical factors that would have an
influential impact on the functioning of the commercial enterprise (Assegaff and et. al.,
2022). The significance of an executable strategy is important for the long term survival
of the businesses in he market place and to attain the standardized goals and objective
of the enterprise. This report will try to explicate the internal structure of the DIL
Haulage, in regards to its organizational structure, leadership and the management
style and the ethics that are to be taken into considerations by the company. The
external analysis would take the help of the PESTLE model along with the industrial
analysis which would concentrate over the Porters 5 forces model.
MAIN BODY
The internal environment analysis of DIL Haulage
Before the external business environment's analysis, it is necessary to
understand the internal structure of DIL Haulage . This would help in the provision of the
explication of the stringent pathway that must be followed by the organization for the
attainment of the determined objects and targets of the company.
The aim and the mission of the company: The company have been delivering goods
nationwide for more than 10 years now with provision of in built tracking systems, ADR
licensing, uniformed staff and carriers of CSCS cards. The preliminary aim of the
company is to professionally deliver the goods across the mainland of UK and the
surrounding islands of Europe. The drivers of DIL Haulage have years of experience
and even try to deliver the goods in any circumstances.
The organizational culture: The considerations in regards to the maintenance of
decorum in DIL Haulage is in accordance to the requirements for a successful
operations of the company. A strong prevalent culture of an organization helps in the

enhancement of the coverall performances of the employees. The presence of a toxic
work culture can bring deformities in the management that could affect the functioning
and the executions of the personnel.
The leadership style: For the effective management of the workforce in the company,
DIL Haulage must incorporate a suitable style of leadership which would help in the
provision of appropriate guidance to the team. A leader must be visionary, who would
work in regards to encourage and support the fellow mates. The charm of the trailblazer
must be like that of who can easily compel the teammates to work in accordance to the
standards and the targets of the company.
The industrial analysis of DIL Haulage.
This is an imperative study which should be taken into consideration by the DIL
Haulage for the comprehensive knowledge of the relative industrial units that have a
direct impact upon the functioning of the company (Dalla-Pria and Rodríguez-de-Dios,
2022). The comprehension of the Porter's 5 forces model can thereby help in the
effective scrutiny of the industry.
Porters 5 forces model:
Competition in the industry - The enumeration of the level of competition in the
market must be analyzed in order to get the idea of the powers and the influence of the
rivalry firms. DIL Haulage should be aware of the stances and the strategies of the
competitive ventures in the market.
Bargaining power of the consumers - The negotiation powers of the customers can
also influence the company in a significant manner. The ability of the purchasers to get
the best deal from the brand can influence the profit maximization ratio of the company.
For DIL Haulage , the independent customers will have an easier time asserting higher
prices to increase the scope of profitability.
Threats of the substitutes - The imposition of the threats of the relative substitutes
that are available in the market can also impact the positioning of the company in a
significant manner (Darics, 2022). When ambient substitutes are accessible, customers

will have the alternative to forgo purchasing a establishment's merchandise, and a
company's cognition can be lessened.
Bargaining power of the suppliers - The costs of the inputs are dependent upon the
addressee of the suppliers. The dependence of the comparisons upon the viability and
the understanding of the suppliers is critical to comprehend and manipulate the
ascertained prices of the inputs by the contractors
Potential of the new entrants - The positioning of DIL Haulage can be affected by the
new entries in the industry. The company should focus on retaining a strong alignment
in the market in order to not get affected by the causation of the entrants (Kelly and et.
al., 2022).
The Macro-Environmental analysis of the company.
It is significantly captious to examine the external factors that are present in the
business environment, which can have an influential impact upon the functioning of the
DIL Haulage. This can be done through the utilization of the PESTLE model.
PESTLE analysis:
Political – The implications of the political influence upon the functioning of the
company can be significant to undermine. DIL Haulage must be stringent enough to
comprehend towards the connotations of the parties that determines the scope of
functioning of the company in the external market.
Economical – The production costs, acquirement of the resources and the
manufacturing costs involved in the business must be analyzed by M&A in order to
conduct the operations in an effectual manner. The prevalence of the frugal schemes
that could regulate the functioning of the entire market in regards to the interest rates,
taxation and the earning capacity of the commercial as well as the household sector
must be scrutinized by the company beforehand (Lee, 2022).
Social – The promotion of social diversity employment through the incorporation of
interracial recruitments in the company can help in benefiting DIL Haulage with
exclusive talent who will work for the attainment of the targets and reach to the
determined position in the market. The useful insights that can be taken from the all

embarrassing perspectives of the employees will help in the survival in this dynamical
business environment.
Technological - The establishment of the commercial presence over the e-commerce
sites have come a significant aspect of each and every business nowadays. DIL
Haulage should be considerate about the online platforms that are available, in order to
increase and boost the sales of the company through continuous promotion of the
services that are being provided by them in regards to the complete [protection of the
goods (Louis and Lombart, 2022).
Legal – The legal structure of the country must be comprehend in advance by DIL
Haulage to avoid the scope of sought of undermining of the regulations that are laid
down by the statutory system of the country. The laws determined for the companies
operating in the nation must effectively be abide by DIL Haulage for the healthy and
hassle free operations of the company.
Environmental – The pollutants released in the surroundings because of the corrupted
engines of the trucks can have a severe effect upon the environmental dimensions and
could create havoc in the ecological balances in the nature.
CONCLUSION
An inference can thus be made that the examination of the varied influential
elements present in the different dimensions of the market is significant to understand in
order to formulate a strategical approach for the effective and efficient functioning of the
business ventures. The explication of these spheres proved to be an aid for the
comprehensive understanding of the influence the deterministic factors can have upon
the functioning of the company. The enumeration of the competitive advantage the
company have upon in the market along with the suitable powers of the consumers and
the suppliers also helped in the apprehension of the magnitude of the external business
environment.

REFERENCES
Books and Journals
Assegaff, S.B., and et. al., 2022. COVID-19: An Assessment of Creative
Communication, Crisis Preparedness, and Resilience Building in Hospitality
Business in Bali. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, 7(1),
pp.63-74.
Bukel, А., 2022. Features of business in China: business etiquette.
Dalla-Pria, L. and Rodríguez-de-Dios, I., 2022. CSR communication on social media:
the impact of source and framing on message credibility, corporate reputation
and WOM. Corporate Communications: An International Journal.
Darics, E. ed., 2022. Language Awareness in Business and the Professions. Cambridge
University Press.
Kelly, S., and et. al., 2022. Supervisor Computer-Mediated Immediate Behaviors:
Fostering Subordinate Communication. International Journal of Business
Communication, p.23294884221085724.
Lee, J., 2022. The Role of Information Systems and Organizational Communication
Culture in Transforming a Business Function. Information Resources
Management Journal (IRMJ), 35(1), pp.1-15.
Louis, D. and Lombart, C., 2022. Impact of CSR Communication on Brand Business
and Social Values. In Advances in National Brand and Private Label Marketing
(pp. 166-172). Springer, Cham.
Men, L.R. and Sung, Y., 2022. Shaping corporate character through symmetrical
communication: The effects on employee-organization relationships.
International journal of business communication, 59(3), pp.427-449.
Naidoo, J. and Dulek, R.E., 2022. Artificial intelligence in business communication: A
snapshot. International Journal of Business Communication, 59(1), pp.126-147.
Rivera, M.R. and González, K.V., 2022. Advantages and Benefits of Big Data in
Business Communication. In Marketing and Smart Technologies (pp. 279-292).
Springer, Singapore.
Smith, S.A., Piercy, C. and Zhu, Y., 2022. Exploring Early-Career Job Seekers’ Online
Uncertainty Management. International Journal of Business Communication,
p.23294884221096673.
West, J., 2022. Data Communication and Computer Networks: A Business User's
Approach. Cengage Learning.

Yulianita, N., and et. al., 2022. Implementation of skills for using social media in the
context of online business communication. In Islam, Media and Education in the
Digital Era (pp. 306-313). Routledge.

ASSIGNMENT-2
Reflective Report on the Key Skills Development.
The development of the significant skills that were inculcated by me during the
process of understanding the all-encompassing approach of the business analysis case
is significant and I would like to explicate the skillfulness which has been experienced
by me thereby (Men and Sung, 2022). The importance of varied dimensions associated
with the analogy of the business ventures is crucial to comprehend and I was able to
gather the level of expertise while practicing my hands upon the sphere. The
enhancement in the areas of:
Communications – The continuous improvement in the communique of mine is the
result of the successful incorporation of viably communicating with the subordinates and
the superiors of the company. This has helped me to acquire the required fluency for
the maintenance of an effective level of connection through the process of delegation of
the responsibilities according to the requirements.
Problem solving skills – The analysis of the situations in accordance to the necessity
of the scenario has enabled me to apprehend towards the identification of the
appropriate solutions if and when required.
The technological aspects – I have had acquired the optimum knowledge of the
advancements in the technological aspect through the utilization of multiple software
that are used in the statistical and strategical analysis conducted by the business
institution (Naidoo and Dulek, 2022). This has helped to learn about the novel
dimensions that are to be explored for the continuous enhancement, resulting in the
personal growth.
The enumeration of the rumination through the consolidation of the Kolb's
reflective model, is taken into account by me which would help me in the provisional

experiential learning. This would furthermore help me to relatively identify the significant
and the influential aspects of the business environment that must be critically examined
by me in order to implement the necessary alterations for the achievement of the
desired targets that are set by me.
Concrete experience – Throughout the analysis, the experience in regards to the
problems that were faced by me during the strategical analysis of the plan of action
determined by the subjective company, was not so great. I concluded that there is an
epochal need to get some improvisation in terms of the practical skills of the analytical
tools that were made use of, such as the conception of Lean Six Sigma (Rivera and
González, 2022).
The reflective observation – The issues that were faced by me was in understanding
the technical jargon that were present in the form of terminologies. The conception of
Six Sigma helps in the explication of a 360 degree point of view in regards to the
determination of the situations that can be faced by the company and the requisites of
this particular task requires an intrinsic level of cognition of the concept.
Illustration 1: Kolb's Model

The conceptualization – The necessary requirement for the accomplishment of the
level of expertise in this dimension is thereby the attainment of necessary education
from the detailed apprehension of the conceptualization. This would help me to perform
in an enhanced as well as an effective manner. I could consult with my superiors and
the ones who have the knowledge in terms of this skill, who predominantly would be the
project managers of the company (Smith, Piercy and Zhu, 2022).
The active implementation – Now, it is the time to give certain acceleration to the plan
of action which will be constructed by me for the derivation of a PDP, in order to achieve
the required level of expertise in the strategical analysis. This can be viable done
through the incorporation of the identified and measured determinants that would help
me in my journey of growth.
The formulation of a SMART plan for the achievement of the ascertained
personal goals and targets is viably constructed by me. This would prove to be an aid
for the scrutiny of the essential changes that are in desperate need to get modified for
the accomplishment of the desired targets. The lag in the strategical analysis of certain
metric measures has to be improved by me in order to attain the level of expertise which
is significantly required.
Specific – The goal set for my action plan is the improvement in the scrutiny of the
strategical approaches which is in demand by the MNCs, in context to the modern day
business contemplation. This would help me in accurately analyze the situations and
the relative factors which could've an influential impact upon the functioning of the
business ventures (West, 2022).
Measurable – The progress that would be tracked by me must be in terms of the
quantifiable approach. The before and after should be in a position to get it valued in
terms of its enhancement. The utilization of suitable models for the strategy formulation
will thereby tell the difference that has been through the adoption of the ascertained
practices.
Attainable – The acquirement of the analytical skills is a must now days, and this
particular trait must be imbibed by me in order to assimilate according to the

comprehension. This ascertained target is thereby an attainable task and with
appropriate set of actions, I will be able to accomplish the objective.
Relevancy – The attribute to skillfully contemplate towards this skill is thereby very
much relevant to my futuristic goals. The compressive knowledge in regards to the
formulation of a plan of action for the derivatives of the company will help me in the
enhancement of my analytical skills (Yulianita and et. al., 2022).
Time bound – The time frame that has been set up by me would be approximately for a
year. The acquirement of this skill can be contemplated through the effective practicing
and carefully examining the strategical analogies throughout.