The Impact of CSR on Business Success

This assignment analyzes the crucial role of Corporate Social Responsibility (CSR) in achieving business success. It examines how organizations implementing CSR initiatives, meeting international standards, attract clients and fulfill their satisfaction. The document delves into various aspects of CSR, emphasizing its positive impact on competitiveness and sustainability.

MANAGING SUCCESSFUL BUSINESS: IMPLEMENTING CSR
ACTIVITIES WITHIN ORGANIZATIONS TO MEET
SUSTAINABLE OBJECTIVES
STUDENT NAME:
STUDENT ID
UNIVERSITY:
1

Table of contents
Introduction......................................................................................................................................3
Task 1: (LO 1).................................................................................................................................3
P1: Devising project aims and objectives for a scenario addressing the title..................................3
P2: Producing a project management plan covering various aspects of the project........................4
P3: Producing a work breakdown structure and Gantt chart for providing timeframes and stages
for completion..................................................................................................................................6
Task 2: (LO 2)...............................................................................................................................10
P4: Carrying out a qualitative and quantitative research for meeting project aims.......................10
Task 3: (LO 3)...............................................................................................................................12
P5: Analyzing research and data....................................................................................................12
P6: Communicating recommendations and drawing conclusions based on the result of research
and data analysis............................................................................................................................13
Task 4: (LO 4)...............................................................................................................................13
P7: Reflecting the values of the research.......................................................................................13
Conclusion.....................................................................................................................................14
Reference list.................................................................................................................................15
2

Introduction
It is the responsibility of an organization doing business in a society, to get acclimatized to the
people of the society and the environment to which it is attached directly or indirectly. It is the
responsibility of the company not to cause any discomfort to them and this can be achieved by
implementing corporate social responsibility (CSR) in the organization. CSR activities are
adopted and implemented in organizations for meeting sustainable objectives. It helps in
managing the resources so that ample resources are available for future.In this study, a
developing company Kent Pharmaceuticals has been taken into account for increasing its
potential and market value by implementing CSR. This study reflects various dimensions of CSR
applied to organizations and small projects for dynamic evolution.
Task 1: (LO 1)
P1: Devising project aims and objectives for a scenario addressing the title
The project is all about exploring and examining various dimensions of corporate social
responsibility for the upliftment of Kent Pharmaceuticals. It has multiple positive sides which
help the small projects to grow dynamically along with the welfare of the society and
environment. It provides an opportunity to the learners to learn the principles and worth of CSR
with respect to sustainable objectives of an organization. Corporate social responsibility ensures
sustainability and has a competitive advantage. It helps in managing both small scale and large
scale business projects successfully. According to Goetsch and Davis, (2014), it ensures that a
company runs in an ethical manner taking account of human rights. It also takes into account
whether the company fulfills its responsibility towards the society and the environment. CSR
involves a series of activities such as making investments which are socially responsible, being
friendly with local communities and working in partnership with them, developing healthy
relationships with the fellow employees and the customers, protecting the environment and
sustainability of the resources.
The aim of the project is to shed tight on the brighter side of the corporate social responsibility.
The main aim of the project is to portray how Kent Pharmaceuticals will benefit by adopting and
implementing CSR initiatives. CSR helps a company to gain reputation and fame in the society.
3

Kent Pharmaceuticals can grow by undertaking the following CSR initiatives. The company
needs to maintain a healthy relationship with its customers and employees. It should look after
the welfare of its employees so that they help in increasing productivity. Employee welfare can
be achieved by looking after the needs of the employees. By providing them time to time
promotions, incentives, holidays. Motivating them by praising their performance and by looking
after their health (Jamali et al. 2015). Also, the company needs to look after the sustainable use
of the resources and environment protection and beautification by planting trees, keeping the
environment clean by the proper garbage disposal. The following objectives can also be
undertaken by the company.
1. To set annual goals for meeting the target.
2. To evaluate the time and cost required for achieving the vision.
3. To train the employees and keep them updated and evaluate their productivity.
4. To check the quality of the product for maintaining its reputation in the global market.
P2: Producing a project management plan covering various aspects of the
project
The project management plan consists of the following:
Cost:
In order to complete this project about 3500 dollars would be required for performing different
activities. Meetings are required for discussing various aspects of the project, for planning and
for resolving the issues present, which would require about 200 dollars.It would require almost
350 dollars as planning cost. An essential part is projected documentation which ensures if the
requirements of the project are fulfilled and keep track of the project throughout claiming 500
dollars. Promotion plays a vital role as it helps in publicity of the project and thus in acquiring
funds which would require 1000 dollars. About 800 dollars would be required for CSR activities
like organizing social events and for maintaining environmental sustainability. About 650 dollars
will be needed for purchasing materials and for implementation of the project.
Scope
Before laying the foundation of a project, one needs to check the future of the project whether it
is going to achieve its goals or not. According to Hah and Freeman, (2014), for this purpose
4

goals are to be determined first. Kent Pharmaceuticals has lots of scope for improving the society
and the environment. It can open research labs for the diagnosis of new diseases and for
providing effective medicines to the people and thus serve the welfare of the society. The major
drawback of this project is, huge capital is required for the implementation of this task and the
success rate cannot be predicted.
Time
The time is the important aspect of the project which the organization has to concern is. The
proper management of the time will ensure the estimated outcome of the project. This has to be
dome with an effective responsible authority of the organization. Hence planning the time for
every activity must be done with proper estimation of very activities.
Activity Days
Meetings for planning the project 2 days
Documentation 3 day
Promotion 2 days
CSR Activities 3 days
Purchase of materials 5 days
Table: 1
Quality
The maintain the quality of the project, the company needs to ensure certain things. These things
include quality checking, employee review, customer review which helps in improving the
product. Maintaining the quality of the product and improving the product is a difficult task
when sell of the product increases rapidly because manufacturing time per unit product
decreases. Therefore, new technologically advanced equipment need to be installed in the
company to maintain the quality of the product along with the reputation of the company. Kent
Pharmaceuticals are always aware of the quality of their products.
Communication
5

Communication is an important aspect for the progress of Kent Pharmaceuticals. Regular
seminars are to be conducted by the company to share its ideas with the people. According to
Crane and Matten, 2016), freedom of speech should be there between the employees and the
superior authorities so that better exchange of ideas can take place and the company can
implement better policies. With better communication system the employees will be more
comfortable. To discuss their issues with the higher authorities.
Risk
The risk factor of any project needs to be evaluated in order to make the project a success story.
One has to list out all the risk factors like financial risk, market risk and customer risk associated
with the project and find necessary solutions to these problems in order to tackle the risk
(Cavusgil et al. 2014). Market risk is also known as the systematic risk due to which company
can suffer the loss so an organization has to pay attention to it. Assessment of customer risk will
help Kent Pharmaceuticals to gain profitable customers thereby minimizing the risk.
Resources
For any kind of project, resources are required (Rothaermel et al. 2015).They may be human
resource, the material resources like equipment and financial resource. The quality of any project
depends on the quality of the resources. Of these resources, human resource is the fundamental
resource of any project because it is the human brain which makes use of all other resources in
order to furnish a task. Along with human resource, the company should lay equal emphasis on
the material resource as it determines the quality of the product and thus generates better
customer reviews which are essential for rapid growth and establishing a brand value of the
company.
P3: Producing a work breakdown structure and Gantt chart for providing
timeframes and stages for completion
The work breakdown structure within the project management as well as in system engineering
is the expected deliverables of the activities, which are broken down into smaller components.
Hence, the work breakdown structure is the activities by which the organization has to perform
the certain project. According to Newbert, (2015), the Gantt chart has produced to make the
6

proper breakdown of the various activities, which are for understanding the processes and the
steps, which are to follow accordingly. There are five steps to develop the Gantt chart. They are;
1: Development of work breakdown structure
The work breakdown structure has made to make the various processes of the project easy and
convenient. This has certain goals, tasks, and milestone. The major components of the project
activities have listed at the first and followed by the serial number, which has to follow through
the entire project until the completion of the same. According to Crane and Matten, (2016), the
major elements have planned to gain the outcomes and not the planning of the various actions.
As the determination of the major topics has done, the breaking process has added in the next
step. Depending on the task complexities, the planner of the project continues to break the
activities into sub activities and so on.
2: Task assignment
After the planning of the work and various activities, which are within the work breakdown, the
tasks has assigned to the respective member. This activity has done by the evaluation of the skill
of various people who are required to act within the project.
3: Building timelines
After the breakdown has completed the tasks has made assigned according to the skill of
employee or person, the timelines have built. This has done in various ways. The spreadsheet
has used with column and rows. According to Mattel, (2015), there must be the calendar, which
is for the date analyzing of the various works. This must complete with the help of the calendar
and without the help of this, the timeline cannot be made. The date and the time have specified
and the activities have followed according to the timeline for the effective processing and
completing the project activities by the respective persons.
4: Evaluate the task dependencies
The main advantage of creating the Gantt chart is to create the planning of the project and
executing the same according to work skill of the responsible person within the projects. Various
aspects have depended upon and these have called as the dependencies, which are for the
completion of the project activities. The complete evaluations of the dependencies have done to
get the perfect outcomes and the approximate or perfect outcomes have delivered by the team
member within the project activities.
5: Share and evaluate the project plan with the members of the team
7

The Gantt chart once completed this must have shared with the team members so that they can
understand the procedures to complete within the specified time and according to the target of
the work breakdown. The Gantt chart is for the expected deliverables of the project requirements
and the team must follow this.
There are various aspects involved in the project and they are cost, scope, time, quality,
communication, risk, resources. Ward, (2016) stated that the cost of the entire project has
estimated and analyzed for the effective completion of the project. The cost of every activity has
analyzed separately, the ultimate estimation of the entire project cost has analyzed, and with the
estimation, the work has to begin accordingly. Cost is the major issue, which has to concern
about. Without the correct analysis of the estimated cost, the project cannot execute since the
project has the certain cost and the failing to deliver the required coast would fail the entire
project from execution and completion of the same.
The scope of every activity of the project are detected and the right scope is obtained for the
start-up of the project and the same are with the flow in according to the desired scope. The
scope of finance, the time required, the scope of quality, the scope of communication are
analyzed. Hence the every scope all the activities are analyzed and the project has to approached
to the estimated scope.
Times are the main factors, which has determined to the estimated period to complete the
project. Time does require for every activity and this has to concern for timely manner
completion of the project.
Quality has to maintain for every activity and this has to maintain for yielding the better
outcomes of the project. The main aspect that can fail the entire project is the quality. Since the
quality only, ensure the success of the project. According to De Visscher (2016), quality analysis
has responsible for gaining the project activities on the right path and the success would come
with the team performance.
Communication is the aspect, which has requirements for interpersonal activities discussion. The
communication is the process by which the higher personnel and the team head do communicate
with the team member and the workers, which has performed by them to complete the project
activities with the success and quality as well.
8

The risk may arise from different activities such as the cost analysis, time estimation, quality of
the project, effective communication and the available resources for the project. The cost
analysis may be risky and may fall short which can prove to be failing element of the project.
Activitie
s of
project
Day
1 2 3 4 5 6 7 8 9 1
0
1
1
1
2
1
3
1
4
1
5
1
6
1
7
1
8
1
9
2
0
2
1
2
2
2
3
2
4
2
5
2
6
2
7
2
8
2
9
A
B
C
D
E
F
G
H
Figure 1: Gantt chart
(Created by Self)
Critical path
The critical path is the summation of all the activities that are involving the project. Hence the
critical path is A+B+C+D+E+F+G+H=29 days
The total numbers of days to complete the project are 29 days and hence the success of the
project would be available at the end or completion of the project.
The various activities that are done to complete the project are shown in the Gantt chart with the
time to complete each activity. According to the prepared Gantt chart, the workers and the team
are supposed to complete the project and yield the ultimate outcomes of the project. This ensures
the correct approach to every activity of the project and hence the Gantt chart is very essential.
9

Task 2: (LO 2)
P4: Carrying out a qualitative and quantitative research for meeting project
aims
The qualitative research is made to gain the information from the higher authorities of the organization
and is the most important information to gain from them. This is generally the questionnaire with the
organization’s officials and the importance of this is very much to complete the project report. The
qualitative research does allow investigating to develop the deep understanding on the topic which can be
gained by the quantitative research only (Russell and Price, 2015). This method of investigation does
provide the opportunity to access systematically and deeply of every question which is not easily
answered by the quantitative method of research. Within this study, the 2 organizational experts are
involved in the qualitative research process.
Qualitative research questions
Q1. Why do you think the implementation of CSR will add value to your organization and
participants?
1st manager 2nd manager
“This is because of corporate social responsibility
would be effective for interpersonal relationships
within the employees.”
“This would increase the loyalty and new
responsibility would be gain by the employees.”
Table: 2
Q2. What are the benefits you would expect after implementation of CSR in your
organization?
1st manager 2nd manager
"This has the capability to gain the positive impact
within the community."
“This support public value outcome.”
Table: 3
Q3. How can new CSR be implemented in the organization?
1st manager 2nd manager
“Engaging the employees to the organization would
implement the new CSR.”
“Communicating with the organizational
stakeholders would implement new CSR.”
10

Table: 4
Q4. Is there any link with the international CSR standards?
1st manager 2nd manager
“There is much linking with the international
standards.”
“The international standards of CSR are already
within the organization.”
Table: 5
The quantitative researches are done to develop and gain the mathematical models, hypothesis,
and theories that pertain to the phenomena. The quantitative data are the data which are in the
numerical form like percentage and statistics (Son-Allah and Baba, 2015). This is generally the
people within the target area which are set to achieve the information and from various people
and the percentages of the specific answer are considered for the project. Within this study, the
35 people are involved in the quantitative research process.
Quantitative research questions
Q1. Do you think there is the requirement of corporate social responsibility within the
organization?
Response Total number of
responses
Response number to
specific criteria
Percentage of response
Yes 35 25 71.42%
No 35 10 28.57%
Table: 6
Q2. Do you agree that CSR does improve the brand image?
Response Total number of
responses
Response number to
specific criteria
Percentage of response
Yes 35 30 85.71%
No 35 5 14.28%
Table: 7
Q3. Would you expect any social development from the company’s end you to prefer the
organization?
11

Response Total number of
responses
Response number to
specific criteria
Percentage of response
Yes 35 28 80%
No 35 7 20%
Table: 8
Q4. Do you think further development of CSR is done for an organization?
Response Total number of
responses
Response number to
specific criteria
Percentage of response
Yes 35 32 91.42%
No 35 3 8.57%
Table: 9
Task 3: (LO 3)
P5: Analyzing research and data
The research does provide the information through various quantitative and qualitative research analyses.
The outcomes are essential for the organization and this would help the organization to develop the
strategies which are creating gaps within the corporate responsibilities.
From the first question of the Qualitative research questions, the response of both the managers are
very ideal and they stated that the corporate social responsibility would definitely create the
positive impact for the development of interpersonal relationships within the employees (Asif et
al. 2013). They also stated that this would increase the brand loyalty and hence new
responsibility will be gained from the implementation of CSR within the organization.
From the second of the Qualitative research questions, the managers of the organization have
stated that the capability of CSR are very good and create various positive influences within the
organization and this also create the supporting matter for the outcomes of the public values.
The third question of the Qualitative research questions yields the answer from the managers and
they are stating that new employee engagement would implement new CSR within the
12

organization and the communication with the stakeholders of organization would solve the issue
of implementation of the CSR within the organization.
Last, however, not the least question of Qualitative research does provide the information that
the CSR within the organization are implying the international standards however the second
manager says that they already have the CSR which are according to the international standards
(Peteraf et al. 2014).
From the quantitative data analysis, the 35 people were asked the question which they stated in
the form of positive or negative answer. They were asked the question to get the general
information on the organizational matter of CSR. Most of the people have answered positively
on the question asked to them however few of them answered negatively according to their
thinking.
P6: Communicating recommendations and drawing conclusions based on the
result of research and data analysis.
The research of the project does provide the information of various aspects that the organization would
play the important role for the implementation of the CSR within them. They can be recommended with
the fact that the new employee with better capability can be employed to gain better standard of the CSR
(Loorbach and Wijsman, 2013). The standard of the CSR within the organization are very important
and it require being international standards to compete with the strong competitors within the market.
This should have the international standards which would help them to build reputation which are
accepted by the clients of all around the world.
Task 4: (LO 4)
P7: Reflecting the values of the research
The research has well-established values which are very helpful to make further analysis of the projects
and the learning outcomes are very necessary to obtain the organizational standards of CSR
determination. The value will be helpful to establish better CSR within the organization (Grabara et al.
2014). The various research analyses have yielded the fact that they are compatible with the international
standards of CSR within them. The gaps which do exist in the company can the with the research
analysis. Hence the values of this research are very effective for the organizations which are well
established to meet the international standard of business making along with the strong competitors.
13

Conclusion
The study on the topic is very effective to analyze the organizational strategy of implementation
for the corporate social responsibility. The responsibility of the organization does require prior
attention and for this, they require to implement the CSR which are meeting the standards of
international level. Hence this can be concluded that the CSR of the organization is the major
aspect which would deliver them to various clients and meet the satisfaction of them.
14

Reference list
Asif, M., Searcy, C., Zutshi, A. and Fisscher, O.A., 2013. An integrated management systems
approach to corporate social responsibility. Journal of cleaner production, 56, pp.7-17.
Cavusgil, S.T., Knight, G., Riesenberger, J.R., Rammal, H.G. and Rose, E.L.,
2014. International business. Pearson Australia.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
De Visscher, F.M., 2016. Financing transitions: Managing capital and liquidity in the family
business. Springer.
Goetsch, D.L. and Davis, S.B., 2014. Quality management for organizational excellence. Upper
Saddle River, NJ: pearson.
Grabara, J., Modrak, V. and Dima, I.C., 2014. Sustainable logistics and business
competitiveness. International Letters of Social and Humanistic Sciences, (26), pp.148-156.
Hah, K. and Freeman, S., 2014. Multinational enterprise subsidiaries and their CSR: A
conceptual framework of the management of CSR in smaller emerging economies. Journal of
Business Ethics, 122(1), pp.125-136.
Jamali, D.R., El Dirani, A.M. and Harwood, I.A., 2015. Exploring human resource management
roles in corporate social responsibility: the CSR‐HRM co‐creation model. Business Ethics: A
European Review, 24(2), pp.125-143.
Loorbach, D. and Wijsman, K., 2013. Business transition management: exploring a new role for
business in sustainability transitions. Journal of cleaner production, 45, pp.20-28.
Mattel, B., 2015. Catering: a guide to managing a successful business operation. John Wiley &
Sons.
15