Corporate Strategy, Governance and Ethics

Corporate Strategy,
Governance and Ethics

Introduction
In today’s business world, it has become hard for a company to develop an effective
corporate business strategy without ethical and other business related concerns. In order to
sustain within the market, it is pretty much required by companies to focus among different
needs and requirements, which can easily be fulfilled with the help of different elements like
developing an effective corporate strategy(Rothaermel, 2016). Specifically, it has become vital
for business organisations to focus on different ethical considerations as it leads the company to
conduct business without taking any sort of risk or put negative impact upon society as well.
Away with this, in this report organisation that has been taken into consideration is Apple,
Basically, it is an American company that is providing its products and services to large
customer base. Head office of this organisation is located in Cupertino, California. This
organisation is consider in one of the largest four innovation organisation such as Microsoft,
Amazon, Google. Also, this report will focus among different areas like products, markets,
divisions and subdivisions of Apple. Including this, company that consider to its capabilities and
competences to its surroundings via its tactic is also being mentioned in this report. Lastly, how
company is able to successfully manage and resolve tensions through the corporate
responsibilities as well as enhancing maximising values shareholder is also going to be
presented.
Main Body
Critical analysis of the specified organisation (products/services, markets, divisions and
subdivisions).
Situated in Cupertino, California, Apple Inc. is an American worldwide organization that
rules the technology industry. It is engaged with the planning, creating and selling of electronic
devices, computer programming and online administrations. The all out yearly salary of Apple is
assessed to be $229 billion for 2017. Apple has an incredible level of brand reliability and been
continually appraised as the most well-known brand. Despite the fact that it is highly criticized
for its workforce practices of its providers, condition and creation process as well as the
wellspring of raw materials. Therefore, if it is critically analyse two then company is at a good
position but it is also needed by the company to keep on developing a range of innovative
products in order to sustain in the market for a longer period of time (Johnson, 2016).

Products offered by Apple: Specifically, there are ample number of products offered by
Apple and some of these are: iPhone 11 pro, iPhone 11, iPhone XE, iPhone XR also it offers
electronic gadgets like iPhones, iPads, personalcomputers, iPods, Apple Watch and other media
machines, all working on iOS. The software like the Safari internet, iTunes media player,
browser, iLife as well as iWork inventiveness or productivitysuites all work on macOS and iOS.
ITunes Store, the iOS App Store, Apple Music and iCloud areall instances of its online
administrations.Therefore, it can easily be said that it will be required by organisation to keep on
developing effective and innovative products so that company can sustain in the potential market
of electronic gadgets at international level.
Markets:In present context, Apple organisation consists of 5 different large markets in
which it is performing its operations and these are America, Europe, China, Japan and Asia
Pacific. If it is talked about American continents then this is considered to be the important
market for products and services offered by Apple as it generates around 36% of company’s total
net sales which is around 65.232 billion dollars. On the other hand, if it is talk about Europe then
it is considered to be the 2nd generating sales market for Apple organisation as it delivers 22% of
the net sales, which is around 40.929 billion dollars. China, is also one of the growing market for
Apple products because it worth around 29.8 46 billion dollars net sales every year.11 person of
the net sales within amount of 14.9 82 billion dollars considered to be as a fiscal year net sales
done by Apple organisation in Japan and lastly if it is talked about Asia-pacific then 7% of the
total net sales is considered to be done in this region by Apple.But, if it is critically analyse to
them in order to sustain in the market for a longer period of time than the expected time frame
then it will be required by board of directors to expand their business operations area so that to
beat other competitors within the technological industry (Müller and et. al., 2016).
Divisions and subdivisions of Apple:apple's divisions are based on different continents
like south and North America, Europe, Asia Pacificwhere company has different offices but it is
is run from a particular area i.e. headquarters because company takes decisions and there only
and it is all implemented among different divisions (Adhariani, Sciulli and Clift, 2017). On the
other hand, if it is talked about the subdivisions when the company is specifically consists of
different business functions like IT department, sales, marketing, operations, research and
development, and many more others where all of these works on a particular goal that is to
improvise the profit margins for the company to offer in customers with number of innovative