Diploma in Finance and Mortgage Broking

Running head: DIPLOMA IN FINANCE AND MORTGAGE BROKING
Diploma in Finance and Mortgage Broking
Name of the Student
Name of the University
Author’s Note

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Table of Contents
Task 1- Short Answer Activity............................................................................................3
Answer to Question 1..........................................................................................................3
Answer to Question 2..........................................................................................................3
Answer to Question 3..........................................................................................................3
Answer to Question 4..........................................................................................................4
Answer to Question 5..........................................................................................................4
Answer to Question 6..........................................................................................................5
Answer to Question 6A...................................................................................................5
Answer to Question 6B....................................................................................................5
Answer to Question 6C....................................................................................................6
Answer to Question 6D...................................................................................................6
Answer to Question 6E....................................................................................................6
Answer to Question 7..........................................................................................................7
Task 2- Market Plan Project- Centum Mortgage.................................................................7
1. Vision and mission statement clearly listing your objectives..........................................7
2. Explaining the target market, customer profile and researching on the information....10
3. Competitor Analysis......................................................................................................14
4. Key marketing objectives for the business....................................................................14
5. Description of the Financial Services to be promoted...................................................15
6. Indicating the way of promoting including branding to assist promoting the business 16

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7. Plan to add new clients..................................................................................................23
8. Plan for Increasing the sales..........................................................................................23
9. Indicating the plan to implement growth.......................................................................23
10. Indicating the timeframes for growth..........................................................................24
11. Indicating the staff requirements and staff procedures needed to be implemented to
encompass the growth....................................................................................................................24
12. Indicating how the growth will be monitored on reaching the marketing objectives
and growth objectives....................................................................................................................24
13. Advising on the contingency plans in case things are not considered to be planned. .25
14. Executive Summary.....................................................................................................32
References..........................................................................................................................35

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Task 1- Short Answer Activity
Answer to Question 1
The main benefits of a marketing plans will be beneficial in assessing the main USP of
the business. In addition to this, the marketing plan will be helpful in identifying the target
market and understanding the product and services to meet the needs. The marketing plan will be
also effective in gaining the appropriate control over the business by developing the position and
branding strategies (Business.gov.au 2018).
Answer to Question 2
The five areas of market research to be included in the market research are listed below
as follows:
1. Identification of the Target Market
2. Understanding the strengths and weakness of the rivalry
3. Evolving the pricing strategy grounded with the market research
4. Investigating on the similar products
5. Identification of the appropriate placement and location of the product (Bravely Go 2015)
Answer to Question 3
The three questions to be considered for evaluating the strategy performance are listed as
follows:
1. The number of the exiting customers of the business and how many of them are actually
spending?

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2. What will the business grow into as per the present strategy?
3. How should the business adopt the relevant strategies? (Process Excellence Network 2015)
Answer to Question 4
The five areas to be considered for evaluating the strategies of marketing finance are
shown below as follows:
1. Implementation of situation analysis
2. Evolving a board market profile
3. Setting clear marketing objectives
4. Shaping the marketing strategies
5. Creation of financial Plan
Answer to Question 5
Market segmentation is defined as the procedure of subdivision of a large standardized
market as per evidently identifiable segments with similar demand, needs and wants
characteristics. The chief objective of the market segmentation is further defined with the
objective of designing marketing mix and fulfilling the demand characteristics. The main
objective is also seen with designing the marketing mix in a precise manner by considering the
expectation of the customers in the target market segment. Some of the basic factors included
under market segmentation can be depicted in form of:
 Strong documentation of the segment
 Measuring the effective size
 Accessibility of the promotional efforts

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 Suitability of the strategies and possessions of the company
Answer to Question 6
Answer to Question 6A
The five strategies for employing the existing clients for growing the practice a s per rank
are stated as follows:
1. Analysing existing market share
2. Exploring new markets
3. Reposition and Efficiency
4. Franchising the business
5. Strategic partnerships
Answer to Question 6B
The implementation strategies in in form of the plan are listed as follows:
Strategy Role of the stakeholders
Analysing existing
market share
The stakeholders of the company such as the main enactors seeks to capture the
present market share which are depicted to be captured with increasing the
present marketing efforts and making adjustments in the prices.
Exploring new
markets
In this case the stakeholders are seen to be playing a vital role in terms of the
searching new markets for the present products. This will include expansion of
the sales in the new city, province or country
Reposition and
Efficiency
Based on this strategy, the growth of the company may be focused with
repositioning of the products thereby improving the efficiency.
Franchising the The stakeholders of the company such as the executives may decide to

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business successfully implement the growth strategy which may be easily replicated by
others.
Strategic partnerships The common growth as per the strategic partnership may be formed with an
informal agreement with business in the complimentary markets and reference
to the clients (BDC 2019).
Answer to Question 6C
The benchmark to evaluate the success of the plan are listed as follows:
 Providing clear objectives
 Efficiency
 Quality
 Accuracy (Ong 2019).
Answer to Question 6D
The problems encountered in implementing the plan are stated below as follows:
 Planning the sequence
 Lack of availability of the resources
 Alignment of the team members
 Resistance to change (Boardview 2016)
Answer to Question 6E
No, there will be contingency plan for the above stated objectives and the goals of such a
plan are listed below as follows:
Creating awareness of the risk factors

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Monitoring of the risk which arise later stages
Taking response from the existing stakeholders
Managing of the sales and marketing team
Answer to Question 7
In order to develop a marketing, plan it is important to consult the marketing strategies
with the immediate supervisor.
Task 2- Market Plan Project- Centum Mortgage
1. Vision and mission statement clearly listing your objectives
Mission Statement
The mission statement of Centrum Mortgage is identified as being the ultimate
destination for providing loan services available throughout Australia especially in services
relating to specialized lending, commercial loans, home loans, car loans and refinancing.
The objectives of the business are seen with providing the appropriate services in the
sectors mentioned below as follows:
 Proving mortgage services related to home loans
 Proving mortgage services related to commercial loans
 Proving mortgage services related to car loans
 Proving mortgage services related to refinancing