Company Strategy and concept of Sustainable Competitive Advantage

Running Head: DISCUSSION ON LEARNING OBJECTIVES AND ARTICLE
Discussion on learning objectives and article
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DISCUSSION ON LEARNING OBJECTIVES AND ARTICLE
1
Chapter 1
Learning Objectives- Company Strategy and concept of Sustainable Competitive
Advantage.
The author explains the concept of a company’s strategy as a method or set of actions
that are coordinated by the managers in order to keep the company acieve superior
profitability and “outperform” its competitiors. It is also important to note that the essence of
a company’s strategy lies in the long term visions and set of actions taken by the management
in order to ensure that the profit margin is steady, yet an upward rising curve, and the
customers keep coming back for the reasons they had initially chosen the company in the first
place (Hartsfield, Johansen & Knight, 2017). It is also significant for each company to have
its own strategy rather than simply copying and following its rival company so as to cater to
the particular needs and resources at one’s disposal.
The concept of Sustainable Competitive Advantage is also directly related to that of a
company’s strategy. In other words, the author defines competitive advantage sustainable as
something which contains some elements that have ensured that a company builds a strong
presence in the market and in the face of its competitors, and also build a strong customer
loyalty (Hartsfield, Johansen & Knight, 2017). Some of these strategies are a low-cost
provider strategy, a broad differentiation strategy, a focused low-cost strategy, a focused
differentiation strategy, a best-cost provider strategy, etc.
Chapter 2
Learning Objectives- Importance for managers to have a strategic vision, and
importance of setting Strategic and Financial objectives.
The author talks about the importance of having a strategic vision and the process of
execution through the managers. They steps involved are developing the strategic vision,