The poster has to be in 36 x 36 size ( 11.69 x 16.53 inches size
Front in letters size: 12,14
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Elie Saab MARKETING MIX Marketingmixisacombinationof factorsthatcanbecontrolledbya companytoinfluenceconsumersto purchase its products. PRODUCT Elie Saab used to offer the variety of the product in the women clothing sector.The product offer by the Elie Saab used to be of the top quality which helped the company in building the good loyal customer in the market. PRICE ElieSaabusedthepenetrationpricing scheme to sell the product of the company in the market. In this pricing scheme the companyused to keep thepriceof the company product at the low rate in the starting stageofthecompany and after seeing the result of the market they used to change the price of the company. PROMOTION ElieSaabusedtousethe mixtureofthepromotional tool to promote the product of the company in the market. Generally the company used tousethesocialmedia marketingasthegood amountoftheuseranbe attracted with the help of the same. Also take the help of the newspaper advertisement toattracttheeyeofthe customer in the market. As thishelpthecompanyin PLACE Elie Saab used to sell the product of the company in the local as well as in the global market. The main work shop of the company is situated inLebanon. Also the organization used to sell the product with the help of the online store. REFERENCE Burns, P. and Dewhurst, J. eds., 2016.Small business and entrepreneurship. Macmillan International Higher Education. Stead, M. and Hastings, G., 2018. Advertising in the social marketing mix: getting the balance right. InSocial Marketing (pp. 29-43). Psychology Press.