Disruptive Innovation and Strategic Leadership Video

Disruptive Innovation and Strategic Leadership
Video Presentation Individual

Table of Contents
Slide 1..............................................................................................................................................3
Introduction..................................................................................................................................3
Internal Perspectives....................................................................................................................3
External perspectives...................................................................................................................4
Marketing Perspective.................................................................................................................5
Customer Visit Program- ............................................................................................................5
Empathic Design- ........................................................................................................................5
Technology Perspective...............................................................................................................6
Strategic Leadership.....................................................................................................................6
Analysis........................................................................................................................................6
Recommendations........................................................................................................................7
Conclusion...................................................................................................................................7
REFERENCES................................................................................................................................8

Slide 1
Introduction
Disruptive Innovation is a process that is used to create new market and new value
network and disrupts the current market and old values network with displacing preoccupied
leading market firms, products and alliances. EFS which is also known as Essendon Food
Solution is an organization that was established by Jonathan Jacob and Henry Shults Forty years
ago. There are two subsidiaries of EFS which are- Enzymetech and Essendon Emulsifiers. Both
organization are working in the food industry and providing services to different clients. The
main function of Enzymetech is to supply enzymes to various food industry clients from all over
world. It is pioneering the use of enzymes in the food industry. The other subsidiary is Essendom
Emulsifiers which providing emulsifiers to food organization to product specific food product
that contains oil and water. The current situation of organizations related to their operations
process where they have most of the employees who are educated in microbiology. According to
current reports strategic planning team of organization is not that effective what is used to be.
The competitors of company are building and developing new faster and innovative products
which are giving tough competition to EFS product. The senior people of organization have
different views on the strategic planning for company. This presentation is providing brief
information of strategic planning of organization and providing recommendations to get better
result in the market place.
Slide 2
Internal Perspectives
The internal perspectives are need to be evaluated to aware of the current organizational
condition that are faced by company in the market place due to various internal and internal
factors. Main factors that are need to be analysed are-
Human Resources
Organizational Culture
Resource Allocation
Organizational Structure
Slide 3
Human Resources

` Main issue with HRM is the senior staff of organization is trained for conventional
business program not with core human resources duties. They don't have enough knowledge of
Disruptive innovation. It also required to have extra team form the corporate team that can
provide new and innovative ideas and processes for disruptive innovation in implementation of
it.
Organizational Culture
The organizational culture is one of most important thing to maintain work place
decorum for effective working. Main issue with organization is about impact of disruptive
innovation on the culture of organization. This is important for organization to manage the
resistance and inertia of employees towards the change. Other issue is related to plan the
disruptive innovation with unlearned deeply entrenched values that inhibit changes.
Slide 4
Resource Allocation
The resource allocation process is difficult for organization in the disruptive innovation
process that can hamper the implementation of the changes in company. In this process strategic
bucket can be used to manage the sustaining and disruptive innovation for independence of
individual project for effective allocation of resources in the implementation process of rhe
innovative changes.
Organizational Structure
For the large size organization it is difficult to implement disruptive innovation in the
organization. Because larger organizational structure require major and intense planning to get
better result. Organization can improve the flexibility by sub divide its production units in order
to provide extra opportunity to utilize the emerging opportunity for organizational success.
Slide 5
External perspectives
1. Commitments and Relationships- The organizations are usually bound in the
commitments with the investors and shareholders and it is essential for company to keep
them satisfy with process of the change that is going to be implemented in Company.
This is big challenge for EFS. For organization, it is important for analyse their strength
and potential to get better result while making connection with new investors and
shareholders.

2. Regulatory and Economic Conditions- Regulations and culture organization can hinder
the disruptive innovation in the organization which are failed in the encouraging the
entrepreneurship. Apart from this financial system and its support can help the
organization to generate disruptive ideas to improve the performance of organization in
the local and international market.
Slide 6
Marketing Perspective
The marketing perspective is about analysing the scope of organization for the new
emerging market that can be occupied by organization later. This also can be used to analyse the
needs of consumer to get better efficient result in market place. This is can be classified in theree
stages which are-
1. Consumer Visit Programs
2. Empathic Designs
3. Lead-User Processes
Slide 7
Customer Visit Program-
Used by organization to receive customer insights. Different people in organization visits the
customers to get better information about their needs. For this process manages and other senior
employees are involved in process.
Empathic Design-
It is a User centred designing approach which provide the information of user's thinking and
feelings about a specific product. It is goal of organization to know the neds of customer before
they realize specific need. This is about identified these requirements before consumers to keep
them loyal about organization.
Lead User Process- This process is about the development of new products that are required by
customer in the future. It is important to keep providing scope to customer for new products. The
information related to needs and solutions are collected from the core and leading consumers not
form the people who are target market of company.
Slide 8

Technology Perspective
Technological perspective is about identification of new strategies better implementation
of disruptive innovation process. For this goal organization systematically approach is used to
find potential technologies that are possibility good for organization.
Slide 9
Strategic Leadership
Strategic leadership is required in the organization to create a better vision and mission
for organization which can be achieved in the future by organization. This strategic thinking
allows the organization to work with an efficient plan to implement proper changes in the
company operations.
For better strategic it is important to have some basic leadership capabilities that can help
a leader to meet needs of EFS. These capabilities are Accumulation of Work Experience,
Cognitive Ability and Extraversion. These are basic quality that need to be possessed by a leader.
Accumulation of Work Experience- It requires creating various roles' in organization that are
based on the experience and responsibilities not on carrier of individual. These roles should be in
Managing, Contributing and leading.
Cognitive Ability- This is about hire the people in the organization who have cognitive ability
which is generally known as basic intelligence. The people with good intelligence level are
required in organization to implement Disruptive change.
Extraversion- This is the basic behaviour of person who is open for communication and can
easily communicate with people in order to conduct business efficiently. Extraversion is about
learning external world and gain experience.
Slide 10
Analysis
There are different factors which are need to be analysed before planning about the
disruptive innovation in the EFS. For the organization which is planning for intense change in
the future, it is important to have information of various factors that care associated with
disruptive innovation process. The internal analysis is required to check the capability of
organization and various issues that are present in the current operations. Evaluation of internal
condition is basically required to implement foundational changes in organization to prepare it
for change that is planed in future. The external perspective is important to analyse the external

factors that can affect the implementation process of disruptive innovation in food sector
organization EFS. The external analysis is also related to the factors like stakeholders and
customers who are important for productivity of company. Tom implement disruptive innovation
in organization it is essential to have knowledge of target market conditions to design better
policies and processes to overcome the challenges of market place. Organizations are consists of
different rules and regulations which are mentioned in the code of conduct of company. To
implement the disruptive innovation in company it is required to analyse these rules to reduce its
impact on organization and change process.
Recommendations
The implementation process of disruptive innovation is complex process for organization.
There are various precautions can be made to prevent major failure in the implementation
process. Technical and management tools are best suitable for organization to avoid violation of
dead lines and sequential errors. Technologies like information system and Artificial Intelligence
can be used to get better result. This is how implementation of change can be improved.
Slide 11
Conclusion
This presentation is providing brief of implementation process of disruptive innovation in
the EFS organization. For better implementation of changes various factors of organization has
been studied, strategic leadership has been evaluated for EFS to improve the change
implementation. Various recommendations are provided to increase the conversion rate of
company.
Slide 12
Thanku

REFERENCES
Books and Journal