Entrepreneurship for Hospitality Leaders: Impact, Role and Future Trends of Disruptive Technology in Australian Hotel and Hospitality Industry

Running Head: Entrepreneurship for Hospitality Leaders
Entrepreneurship for Hospitality Leaders

Entrepreneurship for Hospitality Leaders 1
Contents
Introduction.................................................................................................................................................1
Disruptive technology..................................................................................................................................1
Impact of disruptive technology in Australian Hotel and Hospitality Industry............................................2
Role of disruptive technology in Australian Hotel and Hospitality Industry................................................3
Future trends of disruptive technology in Australian Hotel and Hospitality Industry..................................4
Recommendation........................................................................................................................................5
Conclusion...................................................................................................................................................5
References...................................................................................................................................................6

Entrepreneurship for Hospitality Leaders 2
Introduction
The purpose of this task is to provide a brief overview of the technological impacts on the
Australian hotel and hospitality industry. The Australia hotel and hospitality industry are known
for its welcoming nature towards the visitors of the country. The organizations present in this
industry believe that tourism will help them to grow in the competitive index and gain reputation
in the market as well. Further talking about business it should be noted that without innovation
no entrepreneur and earn well in the market and innovation in the business is a factor which
keeps them going in the international market as well. In short, sustainability is gained with the
help of such practices. Use of disruptive is a part of innovation and entrepreneurship process
only. Further, the below mentioned task talks about the use of disruptive innovation in the hotel
and hospitality industry of Australia.
Thesis Statement: The below mentioned task provides a detailed view of the impact role and
future trends of the disruptive technology on the Australian hotel and hospitality industry. As
technology has become one of the major aspects of growth so, the task talks about the ways in
which such technology is used in the business process.
Disruptive technology
Disruptive technology refers to those technologies that significantly used to alter the ways in
which business proceeds and operates in the market. More specifically it is a term in the field of
business administration which relates to the process of innovation that creates new additional
values in the activities of the company which influences the market to act in favor of them.
Disruptive innovation specifically helps in the organization in attaining higher position in the
market leaving the competitors behind (Guttentag, & Smith, 2017).
Further it should also be noted that not all innovations are disruptive, some innovations are also
called sustainable innovation. Sustainable innovation refers to innovation that initiates
sustainability of the company and its activities in the market whereas disruptive innovation refers
to the innovation that creates identification of the company or industry in the market through its
differential activities (Viglia, Pelloia, & Buhalis, 2018). Disruptive innovation is used by