Role and Future Trends of Disruptive Technology in Australian Hospitality Industry

Running head: DISRUPTIVE TECHNOLOGIES IN HOSPITALITY INDUSTRY
Role and Future Trends of Disruptive Technology and Its Impact on the Australian Hotel and
Hospitality Industry
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1DISRUPTIVE TECHNOLOGIES IN HOSPITALITY INDUSTRY
Executive summary
The study is aimed at studying the changes that are happening in the hospitality industry at the
global level. The assignment covers, in brief, the various disruptive technologies and the driving
trends for the hotel industry. Disruptive technologies in specific the digital robots are being
shown as a changer for the global hotel industry, in particular, the Australia hotel industry.

2DISRUPTIVE TECHNOLOGIES IN HOSPITALITY INDUSTRY
Table of Contents
1. Introduction:................................................................................................................................3
1.1 Background of the topic:.......................................................................................................3
2. Findings and Discussion:.............................................................................................................3
2.1 Innovation and entrepreneurship:..........................................................................................3
2.2 Trends driving innovation in the hospitality sector:..............................................................4
2.3 Types of innovation in the hospitality industry:....................................................................5
2.4 The rise of robotics in hospitality:.........................................................................................7
2.4.1 Benefits:..........................................................................................................................8
2.4.2 Challenges:.....................................................................................................................8
2.5 Impact of future trends of disruptive technology on the Australian hospitality industry:.....8
3. Conclusion:..................................................................................................................................9
References:....................................................................................................................................10

3DISRUPTIVE TECHNOLOGIES IN HOSPITALITY INDUSTRY
1. Introduction:
1.1 Background of the topic:
The topic is based on the modern day innovations which are impacting and are also
expected to make a much more difference in the hospitality sector in the nearing future. The
study revolves around the innovation with the use of disruptive technology. Disruptive
technology may be defined as a technology which replaces the existing technology with a new
and trend-setting one (Pechacek, Nayak, Gregory, Weaver & Eriksen, 2016). Various new
technologies and the driving trends are significantly influencing the hotel sector. The changed
pattern of travelers has played a major contribution in driving the industry for a set of advanced
technologies. The modern day travelers and the millennial travelers have a new set of definition
when they plan a trip. Such travelers are not confined just to the experience that had meant
sufficient to their parents. Traveling rather means to them a much more than that (Hernandez-
Maskivker & Rauch, 2017). This study is purposefully based on analyzing the disruptive
technologies in regards to its impact on the hospitality sector.
2. Findings and Discussion:
2.1 Innovation and entrepreneurship:
Innovation, in general, can be defined as an introduction of a new product or service to
target customers (Drucker, 2014). Entrepreneurship may be defined as a state which encourages
an entrepreneur for adopting innovative approaches to enhance the business profitability and the
market values (Drucker, 2014). There are a lot of innovations happening in the hospitality sector
to enhance its functionality and declining the costs. The rise of robotics just serves the purpose
and provides effective hands to the hotel sector (Stringam & Gerdes, 2017).