Analysis of Motivation Techniques in Retail Sector Organizations - A Case Study of Tesco

This dissertation explores the different motivation techniques used in retail sector organizations, focusing on a case study of Tesco. It examines the strategies adopted by Tesco to retain and manage their workforce, and discusses the challenges faced by retail sector companies in implementing motivation techniques.

Dissertation
(Analysis of different motivation techniques that are used in retail sector
organisations for the purpose of retaining and managing their workforce- a case
study of Tesco)

ABSTRUCT
Employee motivation is an intrinsic pressure to install attempt at paintings. Contemporary
Management defines it as “the mental forces that determine the route of someone’s behavior in
an business enterprise, a person’s stage of try and a person’s degree of endurance.” Essentially,
motivation is the willingness to expel strength to obtain a aim, and even as carried out to the
place of work, that definition makes perfect enjoy. Managing for employee retention includes
strategic actions to maintain personnel advocated and centered just so they pick out to remain
employed and absolutely green for the benefit of the organization. A complete employee
retention utility can play a vital position in each attracting and preserving key employees, in
addition to in decreasing turnover and its associated expenses. All of these make contributions to
an corporation's productivity and standard commercial enterprise overall performance. It is extra
inexperienced to maintain a first rate employee than to recruit, train and orient a alternative
employee of the equal quality. This research project is based on the theme of different motivation
and encouragement tools that are utilised in retail industry companies for the aim of retaining
and managing their workforce. In context of this, in order to complete this project Tesco is taken
in consideration. It is a retail sector company which is headquartered in Hertfordshire, England,
UK. The research document will explain information about research aim, objectives and
questions. Moreover, it will define about the literature review, research methodology and
findings. Furthermore, an overall conclusion and recommendations will describe in context of
challenges which is faced by retail sector companies regarding motivation techniques.
Contents
ABSTRUCT.....................................................................................................................................2
INTRODUCTION...........................................................................................................................4
Background of the topic.........................................................................................................4
Background of the company...................................................................................................4
Rationale for the research.......................................................................................................5

Type of research methodology used to implement project....................................................5
LITERATURE REVIEW................................................................................................................6
Concept and importance of effective motivation strategies in retail sector...........................6
Different motivation strategies adopted by TESCO in order to retain and manage their
employees...............................................................................................................................8
Challenges that are associated with implementation of motivation techniques in TESCO...9
Research Methodology..................................................................................................................12
Findings and analysis.....................................................................................................................18
Analysis of research findings...............................................................................................18
Interpretation of research findings........................................................................................20
CONCLUSION..............................................................................................................................31
RECOMMENDATIONS...............................................................................................................32
REFERENCES..............................................................................................................................33

INTRODUCTION
Background of the topic
Motivational strategies referred as the procedure of inducing the employees of a company
to act within a predetermined desired manner so that organizational objectives can be achieved.
In addition to this, it is an instructional interventions that is applied by organization in order to
motivate, encourage and support its employees in an effective manner (Ruiz, 2019). There are
various motivational strategies used by organization in order to retain and acquire talent at
workplace such as reward and recognition, employee participation in decision-making, higher
compensation and so on. Employees are asset of an organization and keeping them motivating is
important for a business entity to gain higher growth and success at marketplace.
There are also many challenges faced by companies while using motivational strategies at
workplace such as ineffective leadership, increase in cost, arguments among staff members and
so on. The main objective of the research is to analyze various motivational techniques which are
used in retail sector organization with the purpose of managing and retaining employees
(Chaudhary, 2018). A literature review pertaining to research topic will be conducted. Along
with this, the research methods used in the present study along with their justification is
elaborated. Moreover, a discussion is made on the basis of data collecting through different
methods. In the last, some of the recommendation is provided to organization to motivate and
retain its employees for longer time period.
Background of the company
For conducting the research, Tesco Is taken into consideration as a base company. It is a
British multinational groceries and general merchandise retailer that is headquarter in England,
UK. Along with this, Tesco has more than 7000 shops globally which shows it has elevated
market presence & capitalization. The company has around 4, 23,000 talented and skilled staff
members which is one of the main reasons of its higher expansion and success at market. At the
present time, organization is face concern connected to employ retention and for this the revise is
conducted to analyze the motivational strategy used by retail sector organization to retain as well
as manage its staff members for longer time.

Rationale for the research
One of the main reasons to conduct the study is to analyze different motivation techniques
which are used in retail sector organization in order to manage and retain workforce. In addition
to this, it help researcher to know about the importance of motivational strategies in organization
and also challenges faced by higher authorities while implementing such techniques at
workplace. Along with this, the present study is beneficial for investigator in both professionally
and personal context (Rodionov and Dedovets, 2019). In context to professional, it assists in
gaining insight about motivational techniques used by companies which will help to work in
future. With reference to personal, it help in learning and improving skills such as
communication, time management, data interpretation, decision-making and so on. Moreover, it
will also help investigator to conduct future studies in a proper and systematic manner due to
which effective opportunities can be gained. The current project would lead a positive impact on
the future academic and professional life of the researcher as it leads to improvement in the
communication and managerial skill along with ensuring improved information about the
concept of motivation that helps in driving improved performance.
Research aim:
"To analyse different motivation techniques that are adopted in retail sector organisations for
the purpose of retaining and managing their workforce.'" A study on TESCO.
Research objectives:
 To analyze the relevance of effective inspiration strategies in retail sector.
 To identify different motivation strategies adopted by TESCO in order to retain and
manage their employees.
 To evaluate various challenges that is connected with functioning of motivation
techniques in TESCO.
Research Questions:
 What is the relevance of effective inspiration strategies in retail sector?
 What are the different motivation strategies adopted by TESCO in order to retain and
manage their employees?
 What are the various challenges that are related with performance of motivation
technique in TESCO?

Type of research methodology used to implement project
Research method is the procedure of collecting and analyzing data related with the research
objectives. There are many two forms of research method that is qualitative and quantitative. In
order to conduct this dissertation, both the methods were used by researcher for collecting
primary as well as secondary information. In addition to this, quantitative research choice is
applied for analyzing as well as gathering primary data and for this survey will be applied. Apart
from this, qualitative method is used for gathering secondary data which is sourced from
different sources such as articles, journals and many more (Miller and et.al., 2021).
Moreover, questionnaire will be used as a research instrument as it helps in collect primary
information and in-depth knowledge regarding the research topic. If it is talking about sampling
method, random sampling which is a type of probabilistic sampling method will be occupied into
consideration by the researcher in order to collect data of the present investigation.
LITERATURE REVIEW
It is one of the important and significant parts of a dissertation as it help investigator in
gathering secondary information in a proper and systematic way. Along with this, there are
different sources which will be beneficial and useful for investigator in compilation of secondary
information regarding motivational strategies used by companies in order to retain and manage
workforce at workplace (Thonon and et.al., 2020). It is stated that this part mainly involve
viewpoint of different authors concerning the research questions. One of the main purpose of
literature reviews to properly recognize research break within the previous research. In the
present research, the main gap is the motivational strategies used by organization to retain and
manage employees.
In the previous studies, there is a discussion about importance of motivational strategies and
its concept as well as within the organization, but is insufficient data about innovative
motivational techniques which are used in retail sector organizations. Along with this, the
information is also not available about the challenges faced by company while implementing
motivational strategies within the organization (Rasouli and et.al.., 2017). This is the major gap
and to defeat with this gap, researchers will need to follow all the research questions in an
effective manner. This will support in attainment of research objectives and also help in fulfilling
the missing data gap. It is vital for researcher to conduct study appropriately and consider the

viewpoint of various authors and professionals as it help in gaining valid and reliable conclusion.
The research question of present study is as follows:
Concept and importance of effective motivation strategies in retail sector
As per the view point of LaurrenUfford, (2017), Motivation is defined as Inducement an
incitement to fulfil an action. In addition to this, motivation is one of the very important factors
for dynamic success and growth of an organization at marketplace. It can drive the staff members
of a company to meet their individual objectives along with the company’s overall goals. It is
important for an organization to keep on motivating its staff members as it help in increasing the
productivity of an organization. It is determined that it ensures organizational efficiency as
motivators assist in varying the work culture of a company. If an organization provide improved
rewards to its workforce of their good performance then employees will be more dedicated and
encouraged to reach with the targets which leads to increase in the overall efficiency and
productivity of a business (What role does motivation play in managing an organisation, 2020).
It is analyzed that motivation not only help in raising productivity but it also promote loyalty
between the employees. A well stimulated employee is loyal and has high level of morale and
confidence and is also being committed towards the organization objective to be attained within
stipulated time period (Taufan, 2017).
In the present time, most of the organization makes use of motivational strategies within
objective to manage and retain staff members for longer time period. It help in facilitates
direction as a motivated employee will be enthusiastic about helping to innovate and develop the
company which further leads to expansion and growth of business. Furthermore, there are
various employees who have negative attitude towards organization but motivational strategies
change their mindset towards positive attitude which is beneficial for a company. It is
determined that there is reduction in employee turnover rate due to motivational strategies as
employees are loyal towards the organization and did not think to leave the organization. This
help company to save the cost of hiring new employees and providing them training (El-Adland
Alkharusi, 2020). it also help company to develop its reputation at marketplace in an effective
manner. In context to retail sector, it is analyze that both motivation and performance is going at
the same that leads increase the productivity of an organization. Every retail business owner has
the knowledge about the value of their employees as an effective employee enhance
performance, develop good relations with customers and also act as a brand ambassador in the

store which is important to retain at marketplace for longer time period (Motivation And
Performance Increase In UK Retail Industry, 2017).
Thus, it is vital for an organization to provide rewards that is both monetary and non-
monetary to its employees as it help in developing positive attitude and make them feel valued
and important at workplace which leads to increase in performance and profitability of an
organization. One of the major importance of motivational strategy within the organization is it
helps retail sector companies to attain competitive advantage at marketplace and fight with their
rivals effectively and properly. There is high competition in the retail sector and is gain success
only because of effective service providing to the customers which is possible when an
organization has talented and skilled workforce (Wang and et. al., 2021). Therefore, it is
important for an organization to know the relevance of motivational strategies and to implement
them in a proper manner so that they can retain as well as manage its employees for longer time
period.
Different motivation strategies adopted by TESCO in order to retain and manage their employees
Robijn, W., 2021, states that there are many strategies that can be adopted by an
organisation to effectively manage and motivate its employees to ensure their higher retention
and more effective management. The most effective set of strategies and motivational techniques
that have been adopted by the Tesco plc are discussed and analysed as below:
Making use of two factor theory of motivation- The first and foremost step that is being
taken by the Tesco comprises of making use of two factor theory given by Herzberg which
supports bifurcation of all motivating factor into two main headings i.e. motivator and Hygiene.
Implication of Two factor theory ensures more effective analysis and meeting of all the needs
and desires of the employees through clearly stating them under the head of motivator and
hygiene. It has been analysed that, Tesco plc is properly providing all the motivator factors that
comprises of recognition, effective growth opportunity and other perks and incentives which
motivates and directs employees towards better performance (INDRASARI and et.al. 2021).
Along with this, proper maintenance and care of hygiene factor is also made by Tesco plc
through ensuring effective communication of company policy along with regular payment of
salary and proper supervision that leads to a more positive and effective workplace environment
to attract and cater talented employees along with retaining them for longer period of time.

Regular training and development program- The another important strategy that is being
adopted by the Tesco plc comprises of providing regular training and development programmes
to employees which boost their skills and motivation level (Zarychta, Grillosand Andersson,
2020). An analysis has been made out the providing of regular training is important tool to have
continuous development in the skills and competencies level of workforce which ensures better
performance and improved growth opportunity for an employee thus, helps in maintaining their
morale and satisfaction level. Apart from this, an analysis could also be made that facilitating
proper growth opportunity and development for employees plays a vital role in keeping a
positive mind set in employees through leading improved financial and personal growth which
motivates employees to remain in a firm for a longer period of time.
Praise and Recognition- Tesco is also having a strategy of praising and properly
recognising its employees for good performance which motivates them to have more improved
and efficient performance in employees. Apart from this, praise and recognition also meets and
fulfil the esteem needs of employees which helps in retaining these employees for a longer
period by the way of leading positive mind set and higher motivation through proper recognition
and positive feedback for their improved efforts.
Performance check-ins and perks- It has been analysed that the strategy of having
effective Check-ins to check worker presentation and offer optimistic reaction for team
members’ hard work has been also adopted by the Tesco plc as it helps in motivating employees
through keeping a monitor on the way that where and their assistance lead a positive sustain in
the big picture in the success of the company. Beside this, it has been also analysed that adoption
of these performance check-ins within Tesco plc helps in holding these employees accountable
for their progress and success, which ensures higher encouragement and improved employee
engagement for higher retention rate of employees. Beside this, it has been also analysed that the
providing of the Perks in form of bonus for top performers and profit-sharing opportunities are
also adopted by Tesco plc which are exceptional interesting issue in the headquarters (Rodriguez.
and Cudiamat, 2021) . It has been analysed that rewarding employees for their good work shows
that efforts of the team members are effectively valued for their contribution which encourage
them to maintain the stage at their fullest latent along with retaining them for longer period of
time.

Challenges that are associated with implementation of motivation techniques in TESCO
Gottfredson, R.K. and Reina, C.S., 2021, states that many challenges and issues are also
there which are associated with the implementation of the motivation technique within the
workplace of Tesco plc. A discussion about some of these vital challenges and issues
encountered by Tesco plc while implementation of motivation techniques is provided as below:
Lack of effective communication- The one of the major pitfall that is being faced by Tesco
during implementation of motivation technique is lack of effective communication as it creates a
situation of chaos and conflicts which hamper motivation and satisfaction of employees.
Poor Leadership Structure- When nobody appear to be in allege, or worse, all and sundry
thinks they are in charge; it could be tough to carry out at top degrees. A be deficient in of
hierarchy or straight reporting forms consequences in confusion, resentment and an ordinary loss
of route (Wait. and Frazer, 2018). Employees are demotivated due to the reality their goals are
uncertain, and therefore, difficult to artwork in the direction of. Here are some issue that make a
contribution to this worker inspiration hassle:
 Unclear or missing interest descriptions.
 No smooth chain of demand.
 incompetent directives.
 Hazy goal and objectives.
The worker motivation trouble may be solve via writing unique task similes, growing an
inner organizational chart & setting clean managerial goals, every in my view and by manner of
the department.
Lack of Challenging Work- Employees who're uninterested are usually unmotivated. They
may not take an attention in obligations they keep in mind mundane or may additionally carry
out poorly on the art work they do try (Top Five Employee Motivation Problems. 2021). Some
motives for this motivational difficulty consist of:
 Unsuitable hires.
 Not captivating benefit of an employee's ability set.
 Lack of expert improvement possibilities.
 Breakdown to promote from inner.

This problem can be address on numerous fronts, which include the interview phase, if they
have to try and ensure the man or woman you lease is an incredible in form for the challenge.
Once someone is of their function, offer right guidance and the tools the character requirements
to do their challenge successfully (Bailey and Burch, 2017). If they seem to understand
responsibilities brief or do not display an interest, don't forget move-education, mentoring,
undertaking-shadowing or maybe a certainly one of a kind position that higher makes use of their
abilities.
Workplace Conflict- When workforce are at odds with each different, or with organization,
its miles no longer simplest demotivating, it is also uncreative & could result in a poisonous
work surroundings. Signs of administrative center battle comprise:
 Bickering and open confrontation.
 Open disrupt of the paintings creation.
 Gossip & clique arrangement.
 Steady court cases to human resources.
Resolve workplace war by means of placing clear commands approximately the forms of
behaviour so that they can no longer be tolerated, and taking action therefore (Andrew, Pedersen
and McEvoy, 2019). Address battle as it arises and set in location a mediation method to make
sure personnel have the capability to exercise session their versions in an expert placing.
Lack of Confidence inside the Company- If workforce do now not experience the employer
is "going everywhere," or understand the commercial organization is mismanage to the aim of
functionality pastime loss, this sense of uncertainty can appear as terrible motivation. Signs of
this loss of self warranty may be proven within the following methods:
 Indifference in lengthy-time period obligations.
 Aversion to head-train or enlarge competently.
 High turnover as people search for new jobs.
 Poor remarkable of the work creation.
This hassle can be address by using contribution business enterprise desires with staffers.
Develop a tactical lengthy-term marketing strategy and solicit employee comments. Demonstrate
their roles can be amplified with collaboration and boom to get buy-in approximately the
organization's destiny (Smith, 2019). If gossip develops approximately closure, mergers or one

of a kind converting elements, communicate quicker in place of later so staffers sense you are
prematurely approximately the company's destiny.
No One-on-One Attention- Regardless of the agency's duration, workforce want ordinary
advice to be prompted to do their jobs properly, and properly. Some topics that could make a
staffer sense left out inside the bloodless include:
 No normal routine evaluations.
 Unequal one-on-one manage meeting.
 Lack of individual aim-setting.
 The deficiency of normal advice.
Resolve this capability inspiration subject by using manner of frequently scheduling short
private actions with staffers to tap base on each paintings and expert improvement issue. Hold
normal worker performance opinions, yearly or bi-yearly, and in those discussions, set specific
goals and goals (Hennink, Hutterand Bailey, 2020).
Employee motivation is immediately tied to productiveness and operational fulfilment. If you
are worried about whether or not or now not your staffers are inspired, request them to
percentage their emotions on the problem via a focal point organization, employee group or
survey (Yaghoubinejad,. and Abbasi, 2019). They will create a number of remarks they may use
on your benefit, as well as reassure workforce their enter is respected.
Research Methodology
Methodology is cautious consideration of research related to particular venture the usage of
the technical approach. It is commonly research to define, predict and administrate pragmatic
incidence. It is used to accumulate information and statistics with the purpose of making better
checks associated with enterprise. It is a scientific approach that ought to be observed thru
surveyor to accumulate the dependable statistics. In explaining approach in brief form, there may
be Research Onion taken into deliberation. Different levels of research onion furnished as below:
Research philosophy- It is number one layer of the research onion and studies philosophy
is the foundation of any studies because it explain philosophy the research. There are three
crucial kind of research philosophy are interpretivism, positivism and pragmatism. The positivist
research consists of the willpower that records exist outwardly of what's being research. In
positivism, expertise can only be acquired with the useful resource of empirical research that is
assisted on evaluation and observation. For the positivist, statistics can first-class be real, faux or

meaningless. Interpretivism underlines & places of interest the pressure that societal &
educational additives can have in an human being. This vision specializes in the human being’s
thoughts and thoughts. Within this, investigator plays an lively characteristic within the studies
as it's miles needed to illustrate a holistic view of the contributor and their sports mind and enjoy.
Also, pragmatism prominences the implication of great units probably to have a study
phenomenon (Mackiewicz. and Thompson, 2018). The vital aim of this form of philosophy is to
method examine from a practical point of view, in which facts is not inflexible, but as an
alternative is regularly question & is construe. In this gift studies study, the investigator will
include positivism studies because the feature of the researcher is confined to information
amassing and interpretation in a objective manner.
Research approach- There is essential shape of investigates method inductive & deductive.
Inductive technique entails producing conception form investigation in desire to starting a
challenge with a concept as a foundation. This tool may be used inside the have a look at of an in
any other case unknown isolated community. There can be small or no information roughly this
society and consequently, survey should be prearranged to accumulate facts at the network,
consequently principal to the arrangement of thoughts (Hennecke and et.al., 2019). Apart from
this, deductive technique begins off advanced with a concept and purpose to make on it with the
useful resource of research. This method might be taken when investigate adjustment in the
bodily property of animals throughout the duration, as this can likely be well-established inside
the notion of evolution. Inductive strategies are essentially utilised inner qualitative research
whilst quantitative studies have a dishonest to mirror a deductive method, basically informed by
positivist philosophy. In this modern research, the researcher will don't forget deductive
approach that lets in you to of completion of the research (Seo and Chao, 2018).
Research strategy- This cover of research onion linked to the collection and collecting of
information to conduct a studies. It may be define that mind set of researcher that is correlated to
technique it in reality is utilized by corporation. It consists of case look at, survey, test and
others. All these are the suggestions that could use thru a associate on the manner to behaviour
the research. In this examine, the examiner will bear in mind or will rent survey method because
it allows in assemble greater files and respond concerning studies questions. It is an appropriate
device which gives suitable & reliable statistics (Seli and Dembo, 2019). Therefore, it'll assist in
assembly wishes and acting studies in more superior form.

Research methods- concerning this observe, there are option which is most likely extensive
to the assessor in circumstance of assembly studies necessities. These are qualitative &
quantitative which can be vital and suitable so that you can gather extra reliable & suitable test.
In studies onion, this sediment is connected with the quantitative and qualitative tools. There is a
want to pick out the effective ok technique that gives improved outcome (Ashton, 2018). The
qualitative studies device may be utilised as it gives the wealthy pleased by means of the usage
of considering motives and views. Qualitative studies approach of studies does not encompass all
the ones data and data that have been expressed in numerical terms. They encompass possessions
of statistics like images, phrases, remark and others (Robinson, 2019). This is occupied into
deliberation to encompass different factor like motives, opinions, observations at the back of the
behaviour included in studies intention. Chief assets are favoured for qualitative study to be
assured of the accuracy of the information being extract. Therefore, pattern period of this
approach of studies can be very small and the respondents are anticipated to fill all of the
statistics in an arranged way.
Quantitative studies technique of research includes all the records which can be articulated in
numerical terms. It is able to file qualitative evidence into quantitative phrase in form of
evaluations (Afzal, Khan. and Mujtaba, 2018). Sample duration of this technique of research is
commonly massive & paperwork the chief foundation of logical studies records for it is simple to
interpret. From study techniques, its miles essential for researcher to use primary studies method
alongside quantitative approach to decide critical statistics required for analysing. The data
belongings and pattern length of the studies should be dependable (Mayfield, Mayfield and
Neck, 2021. For primary research & qualitative studies analysis, company has prepared
questionnaire to acquire opinion data in an systematic manner.
Data sources- It is associated with assemble information and statistics by manner of with
the applicable and legitimate sources within the right shape (Holston-Okae and Mushi, 2018).
There is primary and secondary source of data collection that permits in providing the
dependable facts concerning precise place. This method denotes that information which has been
accruing first-hand. It is uncooked statistics which are amassed thru way of beneficiary
consistent with identified trouble and the favoured research intention. Since, it's far gathered
through researcher themselves; it's time ingesting and extra price incurring approach. It consists
of technique along interviews–personal and telephonic, questionnaire assessment, case studies,

and interest organizations; and so on This approach includes the use of records of numerous
researchers and students (Buers, Karpinska. and Schippers, 2018). Therefore, this statistics is
likewise referred to as second hand records. Researchers take cue from various properties like
articles, journals, books, net web sites, evaluations, magazines, and lots of others. This technique
is lots heaps less rate and time consuming because of the reality the data has already been
compiled and analysed through using a person else (Wait and Frazer, 2018). However, for the
cause that records had been analysed with some specific studies purpose, this is stated to be a lot
much less reliable delivery of information than number one belongings. In this study, the
surveyor will encompass number one studies method in context of information gathering this is
more appropriate cause of presenting sparkling content so that consequences may be evaluated.
Research instruments- There are several research strategy in conjunction with
questionnaire, interview and masses of more which may be utilised thru investigator in context
of assemble information. Questionnaire is selected as one of the successful studies instrument a
terrific manner to assist to accumulate primary information which leads to accomplishment of
applicable and legitimate belongings (Fernance, 2018). Also it's far analysed that it is suitable
device and system through which surveyor can gather records in easy shape and powerful
manner regarding the studies vicinity.
Use of following questionnaire has been made for current for collection of primary data:
Questionnaire
Q1) Does understanding and perception about the concept of motivation strategy within
retail sector is held by you?
a) Yes
b) No
c) Neutral implication
Q2) Are you agreed with statement that the, that implication and use of motivation
strategy within retail industry has become relevant and extremely needed?
a) Strongly agree
b) Agree
c) strongly disagree
d) Disagree
e) Nor disagree neither agree

Q3) As per you view point, why the need and relevancy of motivational strategy has got
increased and become essentially vital for retail sector?
a) High level of competition
b) Issue of high employee turnover
c) Lack of effective leadership
d) Complex needs of customers
e) Dynamic business environment
Q4) How you would like to justify the relevance and increasing need of effective
motivation strategies in retail sector?
a) To improve Productivity
b) To mitigate risk of high employee turnover
c) Efficient achievement of organisational goals
d) Efficiency in work through lower disputes
e) Improved workplace coordination
Q5) Are you agreed with the fact that Tesco company also requires to have efficient
motivational strategies in order to have higher business performance and success level?
a) Strongly agree
b) Agree
c) strongly disagree
d) Disagree
e) Nor disagree neither agree
Q6) What are the key advantages and benefits of making use of efficient motivational
strategies within the workplace of Tesco?
a) Better utilization of resources
b) Creation of improved performance and willingness in employees
c)Reduction in absenteeism and employee turnover
d)Fewer risk of workplace disputes
e) All of the above
Q7) With respect to your opinion, what possible impact of motivational strategy is being
seen on the attraction and retention level of the talented candidates for longer period of

time within Tesco?
a) Positive impact
b) Negative impact
c) No impact
d) Neutral impact
Q8) What are the different motivation strategies that has been adopted by TESCO in
order to retain and manage their employees?
a) Making use of two factor theory of motivation
b) Regular training and development program
c) Praise and Recognition
d) Performance check-ins and perks
e) A combination of all of the above
Q9) Do you have surety about the fact that various challenges are also there which are
associated with implementation of motivation techniques in TESCO?
a) Strongly agree
b) Agree
c) strongly disagree
d) Disagree
e) Nor disagree neither agree
Q10) As per your view point, which one is the most vital and threating challenge that is
being faced by Tesco while implementation of motivation techniques at its workplace?
a) Lack of effective communication
b) Poor leadership structure
c) Lack of challenging work
d) Dynamic and complex needs of employees
Q11) What possible steps can be taken by the Tesco plc to ensure higher motivation level
and improved performance in its employees?
a) Adoption of participative management
b) Effective communication and leadership
c) Positive feedback on employee efforts
d) Performance based appraisal and recognition

e) Regular training and education
Q12) Any further recommendation for Tesco Plc to have higher motivation at its
workplace in order to effectively manage and retain talented candidates?
Research reliability and validity- The coat of studies onion is majorly support to the
gadget of number one resources. Also, survey is consisting like nice supply and device as it will
beneficial useful resource the number one belongings (Abba, 2018). Along with this, survey is
undergo in mind as effective supply and device because it will permit the researcher to acquire
appropriate & exact statistics approximately the efficiency of competencies manage technique in
context of organisational fulfilment and improvement.
Findings and analysis
Analysis of research findings
Use of following frequency table is made for analysis of raw research findings which helps
in presenting it in a more systematic and clear way:
Q1) Does understanding and perception about the concept of
motivation strategy within retail sector is held by you?
Frequency
a) Yes 47
b) No 2
c) Neutral implication 1
Q2) Are you agreed with the statement that the, that implication and
use of motivation strategy within retail industry has become relevant
and extremely needed?
Frequency
a) Strongly agree 46
b) Agree 5
c) strongly disagree 1
d) Disagree 3
e) Nor disagree neither agree 1
Q3) As per you view point, why the need and relevancy of
motivational strategy has got increased and become essentially vital
Frequency

for retail sector?
a) High level of competition 10
b) Issue of high employee turnover 12
c) Lack of effective leadership 8
d) Complex needs of customers 11
e) Dynamic business environment 9
Q4) How you would like to justify the relevance and increasing need
of effective motivation strategies in retail sector?
Frequency
a) To improve Productivity 9
b) To mitigate risk of high employee turnover 12
c) Efficient achievement of organisational goals 11
d) Efficiency in work through lower disputes 8
e) Improved workplace coordination 10
Q5) Are you agreed with the fact that Tesco company also requires to
have efficient motivational strategies in order to have higher business
performance and success level?
Frequency
a) Strongly agree 20
b) Agree 22
c) strongly disagree 2
d) Disagree 5
e) Nor disagree neither agree 1
Q6) What are the key advantages and benefits of making use of
efficient motivational strategies within the workplace of Tesco?
Frequency
a) Better utilization of resources 11
b) Creation of improved performance and willingness in employees 14
c)Reduction in absenteeism and employee turnover 9
d)Fewer risk of workplace disputes 10
e) All of the above 6
Q7) With respect to your opinion, what possible impact of
motivational strategy is being seen on the attraction and retention
level of the talented candidates for longer period of time within
Frequency

Tesco?
a) Positive impact 43
b) Negative impact 2
c) No impact 4
d) Neutral impact 1
Q8) What are the different motivation strategies that has been
adopted by TESCO in order to retain and manage their employees?
Frequency
a) Making use of two factor theory of motivation 8
b) Regular training and development program 12
c) Praise and Recognition 11
d) Performance check-ins and perks 15
e) A combination of all of the above 4
Q9) Do you have surety about the fact that various challenges are also
there which are associated with implementation of motivation
techniques in TESCO?
Frequency
a) Strongly agree 25
b) Agree 18
c) strongly disagree 3
d) Disagree 2
e) Nor disagree neither agree 2
Q10) As per your view point, which one is the most vital and
threating challenge that is being faced by Tesco while implementation
of motivation techniques at its workplace?
Frequency
a) Lack of effective communication 15
b) Poor leadership structure 12
c) Lack of challenging work 13
d) Dynamic and complex needs of employees 10
Q11) What possible steps can be taken by the Tesco plc to ensure
higher motivation level and improved performance in its employees?
Frequency
a) Adoption of participative management 8
b) Effective communication and leadership 11

c) Positive feedback on employee efforts 9
d) Performance based appraisal and recognition 10
e) Regular training and education 12
Interpretation of research findings
Theme 1:Understanding and perception about the concept of motivation strategy within
retail sector is held by you
Q1) Does understanding and perception about the concept of
motivation strategy within retail sector is held by you?
Frequency
a) Yes 47
b) No 2
c) Neutral implication 1
47
2 1
Frequency
a) Yes b) No c) Neutral implication
Interpretation: On the basis of above drawn diagram, an interpretation can be prepared
that from the total of 50 participants, 47 were have perception and thoughtful about the concept
of motivation strategy within retail sector is held by youwhereas 2 were unwire of this fact while
the remaining one tend to have neutral implication.
Theme 2: Implication and use of motivation strategy within retail industry has become
relevant and extremely needed

Q2) Are you agreed with the statement that the, that implication and
use of motivation strategy within retail industry has become relevant
and extremely needed?
Frequency
a) Strongly agree 46
b) Agree 5
c) strongly disagree 1
d) Disagree 3
e) Nor disagree neither agree 1
46
5 1
3 1
Frequency
a) Strongly agree b) Agree
c) strongly disagree d) Disagree
e) Nor disagree neither agree
Interpretation: The above drawn diagram is reflecting that 46 participant were robustly
agree with the statement that the, that implication and use of motivation strategy within retail
industry has become relevant and extremely needed whereas 5 were agree along with 1 who tend
to support for strongly disagree. Beside this, it has been also observed that, 3 participants from a
total of 50 were tend to be disagree along with the one more respondent who opted for nore
disagree neither agree.
Theme 3: The need and relevancy of motivational strategy has got increased and become
essentially vital for retail sector
Q3) As per you view point, why the need and relevancy of
motivational strategy has got increased and become essentially vital
for retail sector?
Frequency
a) High level of competition 10

b) Issue of high employee turnover 12
c) Lack of effective leadership 8
d) Complex needs of customers 11
e) Dynamic business environment 9
10
12
8
11
9
Frequency
a) High level of competition b) Issue of high employee turnover
c) Lack of effective leadership d) Complex needs of customers
e) Dynamic business environment
Interpretation: The above drawn pie chart is reflecting that 10 participantsbelieved that
High level of competition is the reason that is justifying the need and relevancy of motivational
strategy has got increased and become essentially vital for retail sector where as 12 favoured
forIssue of high employee turnover along with 8 other who supported forLack of effective
leadership. Beside this, it has been also analysed that the 11 participants were having a view
point that complex needs of the customers is justifying the need and relevancy of motivational
strategy has got increased and become essentially vital for retail sector whereas remaining 9 had
supported for the dynamic business environment.
Theme 4: The relevance and increasing need of effective motivation strategies in retail
sector
Q4) How you would like to justify the relevance and increasing need
of effective motivation strategies in retail sector?
Frequency
a) To improve Productivity 9
b) To mitigate risk of high employee turnover 12
c) Efficient achievement of organisational goals 11
d) Efficiency in work through lower disputes 8

e) Improved workplace coordination 10
9
12
11
8
10
Frequency
a) To improve Productivity
b) To mitigate risk of high employee turnover
c) Efficient achievement of organisational goals
d) Efficiency in work through lower disputes
e) Improved workplace coordination
Interpretation: It has been find out during the current study that improvement in the
productivity the main justification behind the relevance and increasing need of effective
motivation strategies in retail sector as per the view point of 9 participants while 12 favoured for
to mitigate risk of high employee turnoverwhereas 11 favoured Efficient achievement of
organisational goals. Along with this, the 8 participants had also supported Efficiency in work
through lower disputes as the relevance and increasing need of effective motivation strategies in
retail sector where as the remaining had favoured forImproved workplace coordination.
Theme 5: Tesco company also requires to have efficient motivational strategies in order to
have higher business performance and success level
Q5) Are you agreed with the fact that Tesco company also requires to
have efficient motivational strategies in order to have higher business
performance and success level?
Frequency
a) Strongly agree 20
b) Agree 22
c) strongly disagree 2
d) Disagree 5
e) Nor disagree neither agree 1

20
22
2 5 1
Frequency
a) Strongly agree b) Agree
c) strongly disagree d) Disagree
e) Nor disagree neither agree
Interpretation: The abovedrawndiagram is reflecting the 20 participants from a total of
50 were stronglyagree with the fact that Tesco company also requires to have efficient
motivational strategies in order to have higher business performance and success level whereas
22 were agree along with the 2 other respondents who tend to be strongly disagree. Beside this, it
has been also analysed that 5 participants supported for disagree on the factthat Tesco company
also requires to have efficient motivational strategies in order to have higher business
performance and success level along with the remaining 1 participant who opted for neither
disagree nor agree.
Theme 6:Key advantages and benefits of making use of efficient motivational strategies
within the workplace of Tesco
Q6) What are the key advantages and benefits of making use of
efficient motivational strategies within the workplace of Tesco?
Frequency
a) Better utilization of resources 11
b) Creation of improved performance and willingness in employees 14
c) Reduction in absenteeism and employee turnover 9
d)Fewer risk of workplace disputes 10
e) All of the above 6

11
14
9
10
6
Frequency
a) Better utilization of resources
b) Creation of improved performance and willingness in employees
c) Reduction in absenteeism and employee turnover
d)Fewer risk of workplace disputes
e) All of the above
Interpretation: This has been summarised from the defined information that among the
selected population of 50 employees, 11 are agreed with better use of resources, 14 are supported
to creation of improved performance and 9 people are replied that reduction in absenteeism is the
key benefits of motivational plans. While remaining 10 individuals are responded to fewer risk
or workplace disputes and 6 supported to all of the above option.
Theme 7: Possible impact of motivational strategy is being seen on the attraction and
retention level of the talented candidates for longer period of time within Tesco
Q7) With respect to your opinion, what possible impact of
motivational strategy is being seen on the attraction and retention
level of the talented candidates for longer period of time within
Tesco?
Frequency
a) Positive impact 43
b) Negative impact 2
c) No impact 4
d) Neutral impact 1

43
2 4 1
Frequency
a) Positive impact b) Negative impact
c) No impact d) Neutral impact
Interpretation: It has been analysed form the above graphical representation that among
the assorted respondents, 43 are agreed with positive impact and 2 individuals are responded to
negative impact is the possible influence of motivational strategy. Whereas enduring 4
representatives are agreed with no impact and 1 people is supported to neutral impact is potential
influence of motivational technique on the retention of the skilled employees till long term.
Theme 8:The different motivation strategies that has been adopted by TESCO in order to
retain and manage their employees
Q8) What are the different motivation strategies that has been
adopted by TESCO in order to retain and manage their employees?
Frequency
a) Making use of two factor theory of motivation 8
b) Regular training and development program 12
c) Praise and Recognition 11
d) Performance check-ins and perks 15
e) A combination of all of the above 4

8
12
11
15
4
Frequency
a) Making use of two factor theory of motivation
b) Regular training and development program
c) Praise and Recognition
d) Performance check-ins and perks
e) A combination of all of the above
Interpretation: This has been concluded from the defined statistical information that
among the selected group of 50 employees, 8 are supported to making use of two factor theory of
motivation, 12 people are agreed with regular training and 11respondents are responded that
praise and recognition is the effective strategy in order to manage workforce. While remaining
15 representatives are viewed to performance check-ins and perks and 4 people are replied that a
combination of all the above is the appropriate motivational technique to retain skilled workers.
Theme 9:Various challenges are also there which are associated with implementation of
motivation techniques in TESCO
Q9) Do you have surety about the fact that various challenges are also
there which are associated with implementation of motivation
techniques in TESCO?
Frequency
a) Strongly agree 25
b) Agree 18
c) strongly disagree 3
d) Disagree 2
e) Nor disagree neither agree 2

25
18
3 2 2
Frequency
a) Strongly agree b) Agree
c) strongly disagree d) Disagree
e) Nor disagree neither agree
Interpretation: This has been determined from the above graph that between the
population of 50 employees, 25 inhabitants are strongly agree, 18 are agree and 3 are strongly
disagree regarding the fact that several issues are also there which are related with the
implementation of motivation techniques on Tesco. Whereas, remaining 2 people are viewed that
they are disagree and 2 individuals are responded to nor disagree neither agree regarding the
particular fact.
Theme 10:Most vital and threating challenge that is being faced by Tesco while
implementation of motivation techniques at its workplace
Q10) As per your view point, which one is the most vital and
threating challenge that is being faced by Tesco while implementation
of motivation techniques at its workplace?
Frequency
a) Lack of effective communication 15
b) Poor leadership structure 12
c) Lack of challenging work 13
d) Dynamic and complex needs of employees 10

15
12
13
10
Frequency
a) Lack of effective communication
b) Poor leadership structure
c) Lack of challenging work
d) Dynamic and complex needs of employees
Interpretation: It has been monitored from the mentioned visual representation that
among the chosen population of 50 inhabitants, 15 responders are agreed with lack of effective
communication, 12 are supported to poor leadership structure and 13 are supported to lack of
challenging work is the main threat face by respective firm during the time of implementation of
motivational techniques. While remaining 10 representatives are replied that dynamic and
complex needs of employees are the key issue which is faced by Tesco.
Theme 11:Possible steps can be taken by the Tesco plc to ensure higher motivation level
and improved performance in its employees
Q11) What possible steps can be taken by the Tesco plc to ensure
higher motivation level and improved performance in its employees?
Frequency
a) Adoption of participative management 8
b) Effective communication and leadership 11
c) Positive feedback on employee efforts 9
d) Performance based appraisal and recognition 10
e) Regular training and education 12

8
11
910
12
Frequency
a) Adoption of participative management
b) Effective communication and leadership
c) Positive feedback on employee efforts
d) Performance based appraisal and recognition
e) Regular training and education
Interpretation: It has been concluded form the above defined statistics that between the
selected population of 50 employees, 8 are supported to adaptation of participative management,
11 are agreed with effective communication or leadership and 9 are replied that positive
feedback on employee efforts is the key possible step in order to improve employees
performance. Whereas, remaining 10 workers are agreed with performance based appraisal and
regular training is the effective steps which can be considered by respective organisation to
assure higher encouragement and improve workforce performance.
CONCLUSION
This has been concluded from the defined information that Motivation is the manner of
stimulating motion by know-how the wishes of personnel and by way of utilising their reasons.
The motivator is the method used for motivation inclusive of pay bonuses, promotion among
others. Motivated employees can cause extended productiveness and permit a corporation to
acquire better stages of output. Imagine having an employee who isn't always motivated at work.
They will probably use the time at their desk surfing the net for non-public satisfaction or even
searching out every other job.In the retail sector, the whole management system relies on an
extrinsic regulation that stresses efficiency and accountability. Personnel motivation and
employees’ intrinsic motivation is also one of the managerial challenges. Along with this, the
powerful literature and studies methodologies are defined as they assist in collecting and

assembling desired and required information to satisfy the studies targets. Moreover, vital
information and recommendations are described in context of the issues and challenges which
can be faced via retail sector organisation in context of motivational techniques in order to retain
skilled workforce.
The principal cause of this research is to have a have a look at the effect of human
useful motivational practices on worker retention. The following conclusions are derived from
the findings There is a high nice and substantial affect of career improvement on worker
retention. Even though career development is not regularly practices among the organizations
wherein samples had been taken, it became perceived as one of the key aspect that performs an
essential position in keeping personnel within the enterprise. There is no sizeable affect of
education and improvement on worker retention. This is obvious in beyond research as well.
Many research suggests that if education and improvement most effective takes area
without linking it to exceptional rewards, specifically profession improvement, employees
don’t see the cost of training even though it will increase productiveness and fundamental
usual performance. This studies concluded that schooling and development combined or
link with career development opportunities will maintain personnel within the employer.
Similarly there is no huge have an effect on of usual performance appraisal on employee
retention.
RECOMMENDATIONS
Form the described information, it has been decided that there are numerous issues and
challenges faced by the management of Tesco in order to retain as well as manage their
workforce. In term of managing those confronts, there some guidelines or suggestions which can
be considered through manner of Tesco:
 By worthwhile and compensating employees on the bottom of their general overall
performance, the mission ought to make a powerful control of abilities at the way to help
in retaining expert people till long term similarly to recommend them to enhance their
work standard performance.
 Also, the venture can provide training and development durations to personnel for
powerful know-how control because it help in enhancing employees capabilities and
know-how which make contributions in improvement of employer’s productiveness.

 Along with this, the administration of respective firm cans also rewarding their
employees as per their performance in order to encourage and retain them till long run
with the establishment. This will support in development and growth of the company.
 By offering a healthy, safe and friendly workplace to workforce, the organisation can
inspire them to perform their assigned work in appropriate manner. This will support in
making an effective relation with the employees and retaining them till long term. Health
and safety has appositive and remarkable have an effect on worker retention. This is the
human useful motivational technique that most often practices among Tesco. This might
be because of the criminal detail or due to the worker stress.
Therefore,it is vital to provide training and development with further profession
improvement plan, similarly workout usual overall performance appraisal by supplying proper
feedback on a timely manner so the employees should gain with the rewards and
reimbursement applications that comes at the same time as accomplished properly. This will
assist the company to store charge in recruitment. This examine concludes, with the resource of
adapting these motivational practices in the organisation skills can be retained and at the equal
time the enterprise company can reap the set goals being aggressive and a success.

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%20motivation,Motivating%20your%20employees%20to%20do%20their...%20More
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