Analysis of Motivation Techniques in Retail Sector Organizations - A Case Study of Tesco

Dissertation
(Analysis of different motivation techniques that are used in retail sector
organisations for the purpose of retaining and managing their workforce- a case
study of Tesco)

ABSTRUCT
Employee motivation is an intrinsic pressure to install attempt at paintings. Contemporary
Management defines it as “the mental forces that determine the route of someone’s behavior in
an business enterprise, a person’s stage of try and a person’s degree of endurance.” Essentially,
motivation is the willingness to expel strength to obtain a aim, and even as carried out to the
place of work, that definition makes perfect enjoy. Managing for employee retention includes
strategic actions to maintain personnel advocated and centered just so they pick out to remain
employed and absolutely green for the benefit of the organization. A complete employee
retention utility can play a vital position in each attracting and preserving key employees, in
addition to in decreasing turnover and its associated expenses. All of these make contributions to
an corporation's productivity and standard commercial enterprise overall performance. It is extra
inexperienced to maintain a first rate employee than to recruit, train and orient a alternative
employee of the equal quality. This research project is based on the theme of different motivation
and encouragement tools that are utilised in retail industry companies for the aim of retaining
and managing their workforce. In context of this, in order to complete this project Tesco is taken
in consideration. It is a retail sector company which is headquartered in Hertfordshire, England,
UK. The research document will explain information about research aim, objectives and
questions. Moreover, it will define about the literature review, research methodology and
findings. Furthermore, an overall conclusion and recommendations will describe in context of
challenges which is faced by retail sector companies regarding motivation techniques.
Contents
ABSTRUCT.....................................................................................................................................2
INTRODUCTION...........................................................................................................................4
Background of the topic.........................................................................................................4
Background of the company...................................................................................................4
Rationale for the research.......................................................................................................5

Type of research methodology used to implement project....................................................5
LITERATURE REVIEW................................................................................................................6
Concept and importance of effective motivation strategies in retail sector...........................6
Different motivation strategies adopted by TESCO in order to retain and manage their
employees...............................................................................................................................8
Challenges that are associated with implementation of motivation techniques in TESCO...9
Research Methodology..................................................................................................................12
Findings and analysis.....................................................................................................................18
Analysis of research findings...............................................................................................18
Interpretation of research findings........................................................................................20
CONCLUSION..............................................................................................................................31
RECOMMENDATIONS...............................................................................................................32
REFERENCES..............................................................................................................................33

INTRODUCTION
Background of the topic
Motivational strategies referred as the procedure of inducing the employees of a company
to act within a predetermined desired manner so that organizational objectives can be achieved.
In addition to this, it is an instructional interventions that is applied by organization in order to
motivate, encourage and support its employees in an effective manner (Ruiz, 2019). There are
various motivational strategies used by organization in order to retain and acquire talent at
workplace such as reward and recognition, employee participation in decision-making, higher
compensation and so on. Employees are asset of an organization and keeping them motivating is
important for a business entity to gain higher growth and success at marketplace.
There are also many challenges faced by companies while using motivational strategies at
workplace such as ineffective leadership, increase in cost, arguments among staff members and
so on. The main objective of the research is to analyze various motivational techniques which are
used in retail sector organization with the purpose of managing and retaining employees
(Chaudhary, 2018). A literature review pertaining to research topic will be conducted. Along
with this, the research methods used in the present study along with their justification is
elaborated. Moreover, a discussion is made on the basis of data collecting through different
methods. In the last, some of the recommendation is provided to organization to motivate and
retain its employees for longer time period.
Background of the company
For conducting the research, Tesco Is taken into consideration as a base company. It is a
British multinational groceries and general merchandise retailer that is headquarter in England,
UK. Along with this, Tesco has more than 7000 shops globally which shows it has elevated
market presence & capitalization. The company has around 4, 23,000 talented and skilled staff
members which is one of the main reasons of its higher expansion and success at market. At the
present time, organization is face concern connected to employ retention and for this the revise is
conducted to analyze the motivational strategy used by retail sector organization to retain as well
as manage its staff members for longer time.

Rationale for the research
One of the main reasons to conduct the study is to analyze different motivation techniques
which are used in retail sector organization in order to manage and retain workforce. In addition
to this, it help researcher to know about the importance of motivational strategies in organization
and also challenges faced by higher authorities while implementing such techniques at
workplace. Along with this, the present study is beneficial for investigator in both professionally
and personal context (Rodionov and Dedovets, 2019). In context to professional, it assists in
gaining insight about motivational techniques used by companies which will help to work in
future. With reference to personal, it help in learning and improving skills such as
communication, time management, data interpretation, decision-making and so on. Moreover, it
will also help investigator to conduct future studies in a proper and systematic manner due to
which effective opportunities can be gained. The current project would lead a positive impact on
the future academic and professional life of the researcher as it leads to improvement in the
communication and managerial skill along with ensuring improved information about the
concept of motivation that helps in driving improved performance.
Research aim:
"To analyse different motivation techniques that are adopted in retail sector organisations for
the purpose of retaining and managing their workforce.'" A study on TESCO.
Research objectives:
 To analyze the relevance of effective inspiration strategies in retail sector.
 To identify different motivation strategies adopted by TESCO in order to retain and
manage their employees.
 To evaluate various challenges that is connected with functioning of motivation
techniques in TESCO.
Research Questions:
 What is the relevance of effective inspiration strategies in retail sector?
 What are the different motivation strategies adopted by TESCO in order to retain and
manage their employees?
 What are the various challenges that are related with performance of motivation
technique in TESCO?

Type of research methodology used to implement project
Research method is the procedure of collecting and analyzing data related with the research
objectives. There are many two forms of research method that is qualitative and quantitative. In
order to conduct this dissertation, both the methods were used by researcher for collecting
primary as well as secondary information. In addition to this, quantitative research choice is
applied for analyzing as well as gathering primary data and for this survey will be applied. Apart
from this, qualitative method is used for gathering secondary data which is sourced from
different sources such as articles, journals and many more (Miller and et.al., 2021).
Moreover, questionnaire will be used as a research instrument as it helps in collect primary
information and in-depth knowledge regarding the research topic. If it is talking about sampling
method, random sampling which is a type of probabilistic sampling method will be occupied into
consideration by the researcher in order to collect data of the present investigation.
LITERATURE REVIEW
It is one of the important and significant parts of a dissertation as it help investigator in
gathering secondary information in a proper and systematic way. Along with this, there are
different sources which will be beneficial and useful for investigator in compilation of secondary
information regarding motivational strategies used by companies in order to retain and manage
workforce at workplace (Thonon and et.al., 2020). It is stated that this part mainly involve
viewpoint of different authors concerning the research questions. One of the main purpose of
literature reviews to properly recognize research break within the previous research. In the
present research, the main gap is the motivational strategies used by organization to retain and
manage employees.
In the previous studies, there is a discussion about importance of motivational strategies and
its concept as well as within the organization, but is insufficient data about innovative
motivational techniques which are used in retail sector organizations. Along with this, the
information is also not available about the challenges faced by company while implementing
motivational strategies within the organization (Rasouli and et.al.., 2017). This is the major gap
and to defeat with this gap, researchers will need to follow all the research questions in an
effective manner. This will support in attainment of research objectives and also help in fulfilling
the missing data gap. It is vital for researcher to conduct study appropriately and consider the

viewpoint of various authors and professionals as it help in gaining valid and reliable conclusion.
The research question of present study is as follows:
Concept and importance of effective motivation strategies in retail sector
As per the view point of LaurrenUfford, (2017), Motivation is defined as Inducement an
incitement to fulfil an action. In addition to this, motivation is one of the very important factors
for dynamic success and growth of an organization at marketplace. It can drive the staff members
of a company to meet their individual objectives along with the company’s overall goals. It is
important for an organization to keep on motivating its staff members as it help in increasing the
productivity of an organization. It is determined that it ensures organizational efficiency as
motivators assist in varying the work culture of a company. If an organization provide improved
rewards to its workforce of their good performance then employees will be more dedicated and
encouraged to reach with the targets which leads to increase in the overall efficiency and
productivity of a business (What role does motivation play in managing an organisation, 2020).
It is analyzed that motivation not only help in raising productivity but it also promote loyalty
between the employees. A well stimulated employee is loyal and has high level of morale and
confidence and is also being committed towards the organization objective to be attained within
stipulated time period (Taufan, 2017).
In the present time, most of the organization makes use of motivational strategies within
objective to manage and retain staff members for longer time period. It help in facilitates
direction as a motivated employee will be enthusiastic about helping to innovate and develop the
company which further leads to expansion and growth of business. Furthermore, there are
various employees who have negative attitude towards organization but motivational strategies
change their mindset towards positive attitude which is beneficial for a company. It is
determined that there is reduction in employee turnover rate due to motivational strategies as
employees are loyal towards the organization and did not think to leave the organization. This
help company to save the cost of hiring new employees and providing them training (El-Adland
Alkharusi, 2020). it also help company to develop its reputation at marketplace in an effective
manner. In context to retail sector, it is analyze that both motivation and performance is going at
the same that leads increase the productivity of an organization. Every retail business owner has
the knowledge about the value of their employees as an effective employee enhance
performance, develop good relations with customers and also act as a brand ambassador in the

store which is important to retain at marketplace for longer time period (Motivation And
Performance Increase In UK Retail Industry, 2017).
Thus, it is vital for an organization to provide rewards that is both monetary and non-
monetary to its employees as it help in developing positive attitude and make them feel valued
and important at workplace which leads to increase in performance and profitability of an
organization. One of the major importance of motivational strategy within the organization is it
helps retail sector companies to attain competitive advantage at marketplace and fight with their
rivals effectively and properly. There is high competition in the retail sector and is gain success
only because of effective service providing to the customers which is possible when an
organization has talented and skilled workforce (Wang and et. al., 2021). Therefore, it is
important for an organization to know the relevance of motivational strategies and to implement
them in a proper manner so that they can retain as well as manage its employees for longer time
period.
Different motivation strategies adopted by TESCO in order to retain and manage their employees
Robijn, W., 2021, states that there are many strategies that can be adopted by an
organisation to effectively manage and motivate its employees to ensure their higher retention
and more effective management. The most effective set of strategies and motivational techniques
that have been adopted by the Tesco plc are discussed and analysed as below:
Making use of two factor theory of motivation- The first and foremost step that is being
taken by the Tesco comprises of making use of two factor theory given by Herzberg which
supports bifurcation of all motivating factor into two main headings i.e. motivator and Hygiene.
Implication of Two factor theory ensures more effective analysis and meeting of all the needs
and desires of the employees through clearly stating them under the head of motivator and
hygiene. It has been analysed that, Tesco plc is properly providing all the motivator factors that
comprises of recognition, effective growth opportunity and other perks and incentives which
motivates and directs employees towards better performance (INDRASARI and et.al. 2021).
Along with this, proper maintenance and care of hygiene factor is also made by Tesco plc
through ensuring effective communication of company policy along with regular payment of
salary and proper supervision that leads to a more positive and effective workplace environment
to attract and cater talented employees along with retaining them for longer period of time.