Dissertation Proposal Assignment - A.I. and Affect McDonald's Staff

   

Added on  2020-10-22

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Dissertation Proposal
Dissertation Proposal Assignment - A.I. and Affect McDonald's Staff_1
Table of ContentsINTRODUCTION...........................................................................................................................1Aims and objectives.....................................................................................................................1Research questions.......................................................................................................................1Research methodology.....................................................................................................................1Literature review..............................................................................................................................2REFERENCES................................................................................................................................6
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Topic – A.I. and how it will affect McDonald's staffINTRODUCTION Artificial intelligence means machine intelligence where human processes are simulatedby machines. In today’s digitalization world, there has been a lot of technological advancementoccurring constantly. It has made it easy to for business as well people to communicate and sharedata and information with each other (Steels and Brooks, 2018). Moreover, the evolution of AIhas transformed the world economy. it has allowed businesses to implement in their operation toenhance their operational efficiency (Müller, 2016). For example- robots are used in taking anddelivering order in fast food restaurants. This has made it easy in data processing and reducingwaiting time. also, there has been increase in customer satisfaction and restaurants are able toretain them. it is expected in future AI will bring huge transformation in business. every sectorwill be affected with it. companies will be using AI systems in their operation and generatingservices and product value. The cost and time of will be reduced and flexibility will be there indoing activities. Aims and objectives Aim – To analyze the effect of AI on staff and food operations. A case study on McDonald’s. Objective- To evaluate use of AI and automation in operations of business To analyze effect of AI and automation on food operation. To recommend how automation can be implemented within organization Research questionsWhat is the role of AI in fast food retail sector ?How automation has transformed the working of staff and McDonald’s operations ?What is the affect of AI on performance of staff ? Research methodology Research design- In this basically there are two types of research design followed. They arequalitative and quantitative. In present research, quantitative design will be used. It will help incollecting stats, facts and figures related to how AI has benefited McDonald’s and whether thereis increase or decrease in sales or not. Actual facts and figures will give results in increase inefficiency and sales and profits. while words and opinions might be false statement. 1
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Research philosophy- There are many philosophy approaches such as realism, positivism, etc.for present research realism approach is followed. This will assist researcher in finding whetherthere is positive or negative affect of AI on staff operation. With help of it, researcher can findout areas where AI has been highly used. Also, this method will be useful in determining positiveimpact on food operation. Realism is compatible with research topic as it will give precise resultsof use of AI in service industry. Research approach- There are three types of research approach that are inductive, deductiveand conclusive. in context to present research, inductive approach will be used (Dung, 2016).This is because it will identify what changes are made by McDonald’s in their food operations byimplementing AI. Inductive will help in determining factors of change inn food operations. Data collection - usually, there are two types of data collection method that are primary andsecondary. In this researcher will collect both secondary and primary data. from these both factsand figures will be collected regarding sales and profits. also, secondary will give data about howAI has enhanced operational efficiency and primary will provide facts and figures related to cost,profit margin, etc. Data sampling- it refers to selecting data from population. There are of different types likerandom, stratified, etc. thus, researcher will use random sampling method. This is because it willhelp in easy selection of employees and saving cost and time of researcher. The sample size willbe 50 employees. Data analysis – here, collected data is interpreted to obtain precise outcomes. The researcherwill use thematic analysis technique to interpret data. it is because thematic analysis requires lesstime to interpret data and easy for user to understand results obtained from it. thematic analysiswill be done by using numeric data. Literature review According to Ingrand and Ghallab, 2017, AI is influencing human lives to a greatextent. There has been a lot of improvements in areas such as business operations,communication, transportation, etc. moreover, technology has provided a platform for businessto expand their operations worldwide. They are able to promote products on social media andattract more customers. Besides this, AI has reduced process complexity enabled companies toimprove their product and service quality. For instance, integration of AI in machines used inmanufacturing has been useful in detecting minor errors in product quality by comparing it with2
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