Impact of Social Media Advertising on Customer Attitude - A Study of Amoy Food in Hong Kong

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Added on 2023/03/22

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This dissertation aims to analyze the impact of social media advertising on customer attitude, specifically focusing on Amoy Food in Hong Kong. The research will collect primary data through questionnaires and secondary data through books, journals, and online sources. The findings will provide recommendations for Amoy Food to enhance its social media marketing strategies.

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Impact of Social Media Advertising on Customer Attitude - A Study of Amoy Food in Hong Kong

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