Advertising and Media

Advertising and Media
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Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1 Advertising campaign Brief...............................................................................................3
A Brand's mission and vision.......................................................................................................3
b Market background and current situation.................................................................................3
C Products and service positioning..............................................................................................3
D competitors overview...............................................................................................................4
E campaign objective...................................................................................................................4
F Target market............................................................................................................................4
G Key learning from previous campaign or competitors.............................................................4
H Timeline...................................................................................................................................4
I Deliverables...............................................................................................................................5
J Measurement Criteria................................................................................................................5
Important elements of accomplishing campaign goals................................................................5
PART 2 Creative and Media Plan....................................................................................................5
A Proposition statement...............................................................................................................6
B Objectives to actionable deliverables.......................................................................................6
C Target audience........................................................................................................................6
D Crafting an effective message..................................................................................................8
E Creating a call to action............................................................................................................8
F Budget allocation......................................................................................................................9
G Media mix................................................................................................................................9
H Timeline.................................................................................................................................10
I Track methods for campaign outcomes...................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12
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INTRODUCTION
Advertising media refers several media channels by whcih an organization perform
advertising activity in an efficient manner Dekoulou & Trivellas, (2017). This study is based on
Amoy food limited which is a manufacturer of cooking sauces and condiments in Hong-Kong.
Frozen food and instant food for heating are also offered worldwide. This study is going to show
some elements involved and followed in an advertising campaign such as the main aim and
mission of the brand, aim of campaigning, message to customers, target market to which
company wants to attract, budgeting, timelines and all features of its new product. It will also
show importance of follwoing all element and steps in a sequence manner as it helps an
organization in completing tasks in timely manner with quality.
PART 1 Advertising campaign Brief
A Brand's mission and vision
Mission- to bring enjoyment to its global customers by producing reliable and delicious food
products.
Vision - to offer qualitative products and make consumers feel happy.
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b Market background and current situation
distribution over 40 countries including US, UK and other countries.
Amoy food limited specialized and known for manufacturing of sauces and frozen foods. This
company has produced new products in the year of 2001 for providing varieties to its customers
and satisfying them. It now offers steamed dim sums, water dumpling, soy, oyster as well as
convenience sauces. It was acquired by CITIC group of China.
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