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Division of BusinessCourse: HND Level 5 Business (Management)Year: 2016/17Student Name:UNIT 6: Managing a Successful Business ProjectLecturer’s Name: A. ButtDate Issued: 6th February 2017Completion Date: 19th of May 2017 Fail Pass Merit DistinctionP1P2P3P4P5P6P7M1M2M3M4D1D2Learning Outcomes: LO1: Establish project aims, objectives and timeframes based on the chosen theme. LO2: Conduct small-scale research, information gathering and data collection to generate knowledge to support the project. LO3: Present the project and communicate appropriate recommendations based on meaningful conclusions drawn from the evidence findings and/or analysis.LO4: Reflect on the value gained from conducting the project and its usefulness to support sustainableorganisational performanceCommentsAssessor’s Signature:______________ Referred Date:______________Late: Yes NoInternal Verification: Yes NoI declare that the work I am submitting for assessment contains no sections in copied in whole or part fromany other source, unless it is explicitly identified by means of quotation mark or by means of wholly indentedparagraphs. I declare that I have also acknowledged such quotations by providing detailed references in anapproved format. I understand that unidentified and un-referenced copying both constitutes plagiarism which is anoffence. I give my consent for my work being scanned by Turnitin formatively and summatively for the purposes ofassessment.Student Signature: Date:Received: Date:PEARSON BTEC HND Business (Management)Unit 6: MSBPScenario or vocational context:
Corporate Social Responsibility and its importance for sustainability andcompetitive advantage‘Corporate Social Responsibility is the continuing commitment by business to behaveethically and contribute to economic development while improving the quality of life of theworkforce and their families as well as of the local community and society at large.’(World Business Council for Sustainable Development).Businesses worldwide have increasingly embraced the concept of Corporate SocialResponsibility (CSR) as a means to develop and adopt sustainable practices andapproaches in their business operations. It is a multifaceted concept that encompassesmany different aspects ranging from philanthropy, ethical responsibilities andenvironmental considerations.Most recently, in response to maximising stakeholder value and expectations, thestrategic benefits of CSR has seen many companies having a competitive advantage.Together with the rise of globalisation, companies now employ CSR managers, expertsand consultants to produce comprehensive CSR policies and programmes, to give thema competitive edge and build stakeholder trust and loyalty.This unit will enable students to examine the multi dimensions of CSR within the contextof business operations applied to a small-scale project. This will provide the opportunityfor students to contextualise the principles of CSR and explore the merits of CSR inrelation to meeting competitive and sustainable organisational objectives.Case Study: PrimarkPrimark is a subsidiary company of the ABF (Associated British Foods) Group. Thecompany was launched in 1969 in Ireland trading as Penny's. By 2000, there were over100 stores across Britain and Ireland. By 2012 Primark had 238 branches across the UK,Ireland and Europe. Primark has become distinctive for offering unbeatable value whilst2/11
never losing its innovative, fashion-driven fashion businesses. It does not manufacturegoods itself, but expertise lies in understanding its customers and working with itssuppliers to produce goods to Primark’s specification. It then gets the right goods to theright places at the right prices. Its profitability depends on sheer volume of sales drivenby its value-for-money prices that relies on low costs achieved through economies ofscale and efficient distribution.Primark’s products are mainly sourced from suppliers in Europe and Asia. Its keysourcing countries are China, India, Bangladesh and Turkey. Putting the manufacturingof garments into these countries creates jobs. These are often at better rates of pay thanother types of work on offer, improving overall standards of living. In recent yearsparticularly in the last five years, there has been series of public debates and discussionsaccusing the business of not paying adequate attention to the Corporate SocialResponsibilities aspect of its business activities. Most recent accusation was that of theplight and the working conditions of those working with the company’s main suppliersfrom China, Indian and Bangladesh to mention a few. For an organisation with such aglobal brand and image, this is not the kind of publicity you would like. In a bid to resolving this issue once and for all and to complement the existing CSRpractices already in place, the company has asked you to carrry out a research andexplore the significance of implementing CSR activities within Primark inachieving sustainable objectives.The final outcome of the study should be designed and structured in a project formatand address the following criteria:Project Title: To what extent implementing CSR activities within Primark can help tomeet sustainable objectives.Project Brief3/11
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