This report focuses on the business research activities conducted to develop a communication plan for De Montfort University (DMU) to keep their internal and external employees and students engaged to the study. The report includes the collected investigative materials, research tools used for the project, in-depth analysis for the collected data, format for the presentation of data, summary statement or conclusion, recommendations, critical reflection of the techniques used, personal reflection, and references. The subject is business research activities and the course code is LCBS5064.