Cultural Acts: A Blend of Tradition and Tourism in Womatang

The cultural and heritage industry has experienced significant growth and development, with tourists playing a crucial role in preserving traditional values. The Womatang region, known as 'Womatang' before the 7th century, was initially unknown to visitors but has since become famous due to the construction of temples and monuments. The Chinese government's promotion of cultural heritage has contributed to its popularity, with many natural landscapes and biodiversity attracting travelers. Development in transportation facilities has also made it easier for tourists to access these attractions, thereby boosting tourism activities and improving the local economy.

Heritage and Cultural Tourism
Management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Task 1...............................................................................................................................................3
1.1 Growth and development of cultural and heritage industry...................................................3
1.2 Potential conflicts for Tibet...................................................................................................3
TASK 2............................................................................................................................................7
2.1 Purpose of Heritage and Culture attraction............................................................................7
TASK 3............................................................................................................................................8
3.1 Impact of different types of ownership on management of Heritage and Cultural sites.......8
3.2 Roles and Responsibility of organization in heritage and cultural industry........................10
TASK 4..........................................................................................................................................11
4.1 Methods and Media used for interpretation within heritage and cultural industry..............11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................12

INTRODUCTION
Tourism is the leading industry which contributes tremendous in the development of
economy. People may travel for various purpose such as fun, meaningful experience, attending
events, learning importance of particular place etc. In the modern complex era people take much
interest in heritage and cultural travel for that they move from one country to another for getting
recreational pleasures(Du Cros, and McKercher, 2015). In the complex busy era tourism with
objective to gain experience about historical background and culture is becoming very popular.
Present report will discuss the growth and development of heritage and cultural industry in the
tourism business. Potential conflicts related to conservation of heritage resources will be
illustrated in this assignment. Role, responsibilities and ownership's impact on the heritage and
cultural industry will be discussed in this report. Duties of various organizations in this respect
will be discussed in this assignment. Evaluation of methods for interpretation within the cultural
industry for visitors will be done in this report.

TASK 1
1.1 Growth and development of cultural and heritage industry
In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012).
Early tourism started with Nomads who travelled around the world in search of food
and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci,
Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.
Early tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to
gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the
era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.
Growth and development of cultural and heritage industry
Attraction related to places
One of the most important development which has been seen in the heritage and culture industry is regarding different
attraction place which will consist of several sites and venues. It has been seen that there are many heritage or historical
monument which are being preserved by the government so that they can became a point of attraction for all traveller.
At many places there are many natural landscaping or biodiversity for the people who are willing to enjoy natural
beauty.
It was known as “Womatang” before 7h Century. There were many temples but visitors were not knowing about it. In
the 13th century Caiba and Gongtang temples were constructed by the government. In the 14th century which was middle
period Buddhist temple was constructed which is very famous now days. In the 1648 construction of Potala place have
been finished. After 1951 Lhasa was administrated by Chinese government. They have developed many attractive
places in the destination. The main reason of developing this place is to increase tourism activities so that economic of
the country can get improved.
Monuments
Discussing in to the context of cultural and heritage there are many monuments are being built like
historic buildings, artifacts, industrial heritage which will create a heritage environment in the region to
attract travelers from different places(Smith, and Richards, 2013). Earlier it has been seen that there are
very few such monument which reflect about the culture to be carries out in past generation bu with the
time there are many museum and other sites built so that all the necessary public art and sculpture can be
kept and people can visit the same.Development regarding
Policies- A remarkable
development has been made in
cultural and heritage industry is in
regard to policies initiatives. There
are many policies which has been
made in terms of re-training of the
staff to build up their skills on the
same so that they will be able to
conduct travel activity in more
preferred manner(Dinnie, 2015).
There are many changing staff
policies which are initiated in the
favor of many employee who are
working for travel and tourism is
cultural and heritage industry so
that a proper preservation can be
done .
Attractions
Heritage is considered as an important part of
one’s life as it will show the culture and the
Behavior which is being prevailing from past
years till present time in the people. It will reflect
that how a person deals in day to day life with
the reflection on to the buildings, paintings,
monuments, natural landscaping or
biodiversity(Ashworth, and Larkham, 2013).
Cultural heritage is considered as one of the
legacy of physical science and intangible
attributes of a group of society.
Development as to Natural Habitat
There are many development which has been seen in terms of natural
landscaping like it has been observed that many wildlife centuries and other
habitats are being built so that many wild animals can be preserved as well as it
will add to the cultural and heritage industry. For an example it is a very well
know fact that there are only few species left of tiger which is why at many
places wildlife and habitats are being made to preserve the same. Another
development has been seen with respect to the building of national parks a
landscapes and coastline by which an impact is created on travel and tourism
sector with respect to conservation and sustainability of such sites. If the such
heritage site will be conserved the it will give a rise to travel and tourism
activity because people or the traveler shall get attracted towards such sites and
which is why they will prefer to visit the same.
Natural: before 7th century there were lack of natural places. Mountain were
under contracted. After 1957 Chinese government has developed many natural
places and change their environment.
Development as to transport
Besides that there are certain development with regard to the transport facility. It is considered as one of the
important facility which is to be given by agency or government for the regulation of transport facility. Now with
the development in the heritage and culture industry, there is easy access to the transport for the people who are in a
mood to conduct travel activity. If there will will be less access yo the transport facility then tourist will prefer less
to travel place as it will became inconvenient for them to visit several places without the arrangement of local
transport.
HERITAGE can be defined as thing which is inherited since long time. It can be explained as the inherited tradition which is full of culture, monument and objects. It will also
comprise of meanings and the behaviours which is being prevailing in the culture and among society. Heritage is considered as one of the most important aspects of society as it will
include all the artefacts which has been used by the ancestors and it reflects the culture which is being prevailing in the society. Heritage is the inherited and define historical values of
any place.
Development in cultural heritage has also plays a very
vital role for the travel and tourism sector. There are
many heritage industry which has preserved the past
generation culture helps in sustaining the identity of
any particular Behavior which is being important part.
Cultural heritage will also include national costume
which is strength of any region(Hartmann, 2014). It has
been seen that there are many region which has initiated
songs , dance, legends etc. to attract many travellers
there fore it can be seen from the above discussion that
there are many development and growth which has took
place in cultural and heritage industry by which several
kind of travellers get attracted and conduct tourism
activity.
Cultural heritage: Lhasa was famous for its traditional
dance, song, language and legend. In the 14th centuy
people play cultural acts within the destination. But
after development they have started plays in other
countries as well. Chines government has promoted
culture of this place in the year 1997 well and now
maximum people know about its traditional values.

1.2 Potential conflicts for Tibet
Leaflet

Potential conflicts for
Tibet
Tibet is considered as one of the most
beautiful place all over the world . It has
rich culture and heritage which attract lots
of traveler every day. The monopoly of
Tibet is its monasteries and its culture
which has been prevailing from many days.
One of the most attractive sites of Tibet is
Dalai Lama which is one of the most person
all over universe. To visit his place is
considered as one of the most delightful
moment for tourist. Tibet is also rich
regarding its food and beverage and its
specialty is TEA which is prepared in a
different manner. A Place which is diverse
with so many historical monuments and
culture, it became very important for such a
dynasty to preserve and conserve its
culture so that many tourist shall get attract
to its beauty and the country will be able to
generate economy with the regulation of
tourism activity. To conserve the same,
Tibet has to develop places and provide
better facility so that many tourist attract
there are considered as important assets for
the country. Government is the main body
which plays a very crucial role in
preserving and bringing up development to
Access Versus Erosion- Generally
when any tourism activity is being
constructed at a place, tourist may
watch for the easy access to the
destinations and such access is only
possible if proper transport facility is
being provided to the travelers. An easy
access to transport will also hep tourist
to travel at different place in less of
time with comfort which is why
government has top make certain
decision regarding transport by which
they will be able to travel high trek
mountains and many other places of
out of reach. The government has to
provide proper areas where the traveler
can rest and take intervals during the
traveling.
As the main aim of government is to
develop Lhasa as tourist destination.
They are planning to develop
transportation facilities in the place.
But due to erosion environment
conditions may get influenced. This
will create conflict situation for the
authorities.
Impact of Visitors on Tourist places

many historical monuments as well as to
the tourism industry. Ministry body with its
power can implement many policies to the
country which will help in restoring the past
generation culture and heritage of the
country but sometime situation may arise
with respect to the policy and the condition
of a state in which many conflicts may also
arise. Same situation has happened with
Tibet when Chinese government had tries to
implement certain new norms in
conservation process which included:-
Planning and land use- proper plans and
policies are initiated by the china
government to repair and conduct an
activity of restoration. If proper plan is not
followed by the government then it will not
be able to conduct any repairing activity by
which the chances of conflicts in interest
may arise. When a plan is not followed then
it may result into change in the design of
any historical monuments by which the
cultural and heritage value of the same may
decrease. As per the scenario Chinese
government has taken interest in Lhasa and
and environment- China Government
has to make sure that all the basic
facilities are being provided to the
tourist who are looking forward to visit
Tibet. There will be proper kid of
accommodation provided to the visitors
who reach their destination. It is very
important for the china government of
provide all the basic amenities for the
tourist because if any kind of
dissatisfaction arise on the end of
people then it will decrease the rate of
traveling activity. A tourist always look
forward for the proper facilities that is
why all arrangement will be done in
advance which will mainly include
transport ad accommodation.
Capital cost and Generation of Profit
Revenue- proper budgeting has to be
done by the government of china for
making any kind of improvements.
They must do proper investment o that
no losses will be suffered by Tibet.
Local bodies and government of china
may have their interest to generate the
revenue and this cause a conflict. They
have to make proper investment so that
they can create high revenue and have
to make prices in such a manner which
will be suitable for the tourists.
Training and skills of staff
Presentation of Heritage and
Culture to Visitors- All the
heritage sites must be preserved
that is they must be present in a
beautiful way to the visitors.
They must be cleanliness around
the premises of any historical
monument of monasteries.
Appropriate changes and
developments has to be done with
regard to the area for an example
if constructing of a park will
increase the beauty of any site
then government has top make
certain initiative regarding
building of park. Presentation is
key principal for tourist places as
it will attract the person to visit
any place again and again and
this will lead to the regulation of
Tourism activity. Conflict of
interest may arise if china
government has not initiated
presentation into various places.
They can take a step to renovate
various place or can conduct a
activity of restoration.
But if authorities fail o present
the real situation or if there is
some communication gap then it
can create misunderstandings.

has invested huge amount for the
development. But they will use land for
renovation that can create conflict situation.
Because it may be possible that natural
resources get wasted for commercial
purpose. Cultural lands will be used for
commercial purposes which can create
conflict in the Tibet.
Access to new technology:
As Chinese government is investing much
amount and implementing new technologies
that increases cost of the government and
can create problem for the authorities if
they fail to generate revenues.
management:
Due to lack of knowledge staff
members fail to coordinate well with
consumers. That can create conflict
situation in the Lhasa. As needs of
population will not be understand by
them and that can create bettle
situation.
This will turn into conflict
situation too. It may be possible
that due to lack of knowledge it
can turn into big issue.
Brown Filed Sites versus Green
Filed sites- as the China
government has made up a plan
to construct a new Hotel so that
proper accommodation will be
provided to large number of
people who are traveling to Tibet
but Tibet is situated on hilly areas
which consist of beautiful
mountains rivers and other
natural biodiversity. If any kind
of construction id being done
then there is a probability of
turning those green fields into
brown which may result into a
major issue of conflicts as natural
landscaping is one of the most
important cultural heritage which
attract lot of tourist an year.
As One of the leading hotels
group is planning to construct
hotels in the Lhasa for increasing
tourist activities. But due to this
hills and mountains get
destructed . It can harm
biodiversity and can green sites
can get harmed. Due to loss of

natural beauty conflict situations
may get occurred.
TASK 2
2.1 Purpose of Heritage and Culture attraction
There are many sites which has been constructed in a region to show tourist about
heritage and cultural which is being prevailing. There are many building constructed by the
government so that any kind of artifacts which are related to cultural heritage could be preserved
at one place. one of the main building in terms of cultural and heritage is Museum where are the
important article s like paintings, pots and other items will be kept. Museums and Academics
plays a very important role in influencing various tourists as they will carry each and every
single articles which is related or connected to the heritage of any particular region.
British Museum is one of the famous place and many visitors come here to visit it. It
gives knowledge about the cultural background, gallerias of the place. Main purpose of tourist to
come here is get knowledge, research, recreation and entertainment. Many educational institutes
organize tour for students for here. Learners get to know about historical development of the
place. Researcher purpose is to conduct new research and explore their innovative ideas to world.
Lack of researcher do research on the traditional objects so it can give them success. Many
families come here for entertainment and they enjoy the places very much.
A Museum will reflect the beauty of any culture beliefs and assumption which is being carried
out by the past generation in a particular society(Boukas, Ziakas, and Boustras, 2013). The main
purpose of Heritage and Cultural attraction is to make increase in the travel and tourism activity.

Such increase will lead towards the economic support in the country. It will be able to generate
lot of income through the regulation of travel and tourism activity. This section will create a
focus on promoting the travel and tourism sector British Museum and Royal Academy of Arts. It
will also reflect the role to be played by the historical buildings and monuments. Royal academy
is another popular place of London. Exhibition gives knowledge to students and learners. Lower
income group can enjoy this place as on Friday and Saturday entry is free. So they come here
with the purpose of entertainment. Urban people have lack of knowledge about traditional
objects. So researcher come here with the purpose of research. So that they can spread
knowledge in the country and all people can enhance their knowledge about traditions. A
research work is being conducted by the department for entertainment and educational purposes
so that recreational activity will be carried out. Some of the activities are:-
Research Work can be conducted- There are many tourist which come to the place with the
intention to carry out research work for any particular topic. British Museum has provided a
facility to conduct research for any topic or article which is being kept at the place. The main
purpose of conducting a research by any person is to explore the world which is being untouched
to the topic. Such facility provided by British Government make the traveler who are into
business of exploring the world, more attractive(Jovicic, 2016). By such facility any person who
is looking forwards to conduct any research based on historical monuments or cultural and
heritage with the application of appropriate traditional tools. When any past generation cultural is
being preserved in the present time it give a purpose to make a detailed study on the same so that
many people ill come to know about what was the real essence of such and how it came into
existence. Research is one of the measure of heritage and cultural attractions. There are several
books and article published on such research.
Entertainment to many People- British Museum will consist of many artifacts which belongs to
the different civilization. There are many people like families who loves to visit such places
which will provide entertainment and knowledge at the same time. Such Museums are the
perfect example of culture and heritage which is being flowing from ancestors and it is very
important for the preset generation as well as for the future generation to know about same.
There are many customs, values and tradition which is being reflected through such museum and
articles kept in there. Families can plan their holiday trip by which they can generate any

traveling activity and can enjoy different custom and climate condition(Richards, and van der
Ark, 2013).
Museum visited by Media- when such culture and heritage is being preserved in the region then
Media with its strong command over communication build trust in many people as it will help in
awaring people about the same. Media is the medium by which several kinds of facts and
knowledge can be inculcated among the people with regard to the ancient culture and heritage.
Royal Academy is the institution which helps in promoting the professionalism among
the people as they will considered the interest of different designer an artists all over the worlds.
The academy promote motivation among various artists so that they can increase their skills
regarding any work. Thy provide encouragement and motivate the person. The main purpose
which is being established by the British museum is that many people can visit museum and
conduct their research so that recreational activity will be conducted and they will be able to
generate some new facts attached to cultural and heritage(Mulec, 2014.). They have to
introduced the different civilization and can do the proper promotion of travel and tourism
activity.
TASK 3
3.1 Impact of different types of ownership on management of Heritage and Cultural sites
Ownership can be explained as the explained as the possession over any property or any
kind of rights. Management on any cultural and heritage site is a complex task. When any kind
of work or the management is going on to such sites then it must ensure that the structure will be
same as it was in previous time. It is very important that proper structure will be made because it
will attract the visitors from different places. There are basically 2 main kinds of structure which
is to be adopted by the social sites known as PPP and PO that is public private partnership and
public partnership. The main purpose behind initiating such ownership is to develop better and
effective maintenance and proper protection will be given to heritage sites so that monuments
will be preserved for various tourist activities(Heritage and Cultural Tourism Management,
2017.). The amount of work is being divided among various sectors in PPP. Two major
ownership and suitable heritage sites are listed as follows:-
 Woodland Trust (PPP)
 English Heritage (PO)
 Nature England (PO)

the reason behind adopting different ownership with different sector is to make sure that
management will be conducted in a proper manner as well as the responsibilities will be
distributed equally.
Public Private Partnership- there are many kind of workshops arranged by public private
partnership which will include training and education program on how heritage site will be
preserved. Various stakeholders are being provided by the proper knowledge for conservation of
same(Su, and Lin, 2014). PPP plays a very important role for the heritage sites as it will work
upon the conservation of same which will increase the tourist activity. Important action will be
taken against the promotions so that tourists will be aware of the same. These organization create
a focus on to the problems which is being faced by the heritage sites because if the problems are
not being solved then it will lead towards negative impact on to the tourism activity.
Public Ownership- These are government operated bodies their primary mission is to conserve
natural resources and preserve cultural heritage of the place. England heritage, etc. are some
public organizations. Public firms are associated with it with the reason of generating income,
job creation, increasing foreign investments. the ownership is generally government by the
government or ministry bodies so that public interest can be achieved. The trust is to be
redevelop to increase the level of understanding. There are various efforts which has be put on
the end of public ownership to enhance the beauty of the same and to increase the trust level of
the people. One problem which can be faced by such ownership is regarding funds as subsidy is
not being raised(Cetin, and Bilgihan, 2016).
Mix Ownership- this type of ownership will include both government as well as private
ownership that is the work will be maintained between the government bodies and the private
organization. The motive behind establishing such ownership is to maintain or to protect the
interest of the people with several techniques to be used by private ownership. By some of the
government policies, visitors have ton pay minimum amount to view heritage sites. It helps in
increasing the vale and importance of cultural diversity of any country. It also include
involvement of government also.
There are mainly two types of ownership exists in heritage and cultural tourism; public
and private. Private organizations are associated with the development of tourism in the place
due to commercial purpose.

Private ownership: These are privately regularized companies, their purpose is to generate
income. They educate people and train them in such manner so that they can communicate well
with foreign clients. It would help hem in increasing number of customers in the destination.
Charitable trust ownership: These are voluntary bodies. Some charitable trusts are also
associated with heritage and cultural tourism development. Their goal is same as public firms but
they are self funded organizations and work for generating profit. Churches Conservation Trust,
Architectural Heritage Fund are some example of it. Their responsibility is to support
government in developing business of tourism in the country.
All the organization may contain of some advantages and disadvantage which will effect
culture and heritage of region. Particular form of ownership is to be used for making most of use.
Along with this purpose of particular ownership is to be framed. When the such ownership is
being applied to any ownership it will increase the value of cultural and heritage sites.
3.2 Roles and Responsibility of organization in heritage and cultural industry
As Heritage and culture is considered as one of the important asset in present time so it is
very important for many organization to preserve and conserve such golden assets so that many
traveler shall get attracted to the same and a country will be able to generate tourism activity.
There are many role and responsibility to be taken into consideration(Heritage and Cultural
Tourism Management Msc, 2006-2016.). There are many organization of which two have been
opted for better assessment on to the roles.
Government department (Authorized Cultural Department)
 There will be promotion of heritage and culture take place in this department which is
considered as very important role to be played. The manager has to initiate various kinds
of activities which is helpful in preserving the same and maintaining the culture of
tourism
 Their role is to allocate funds to each departments so that they can work for development
of the nation.
 license form foreign department can be taken so that such activities will be conducted on
the global level and capable doing import and export.
 The main role to be played by the manger of such organization is to enhance the beauty
of heritage and cultural sites so that it will attract tourist of many places and the country
and the organization will be able to increase the tourism activity.

 There shall be proper management followed by the department so that proper research
will be conducted by the people who are looking forward for it as well as there will be a
channelized form of education and knowledge on same.
Voluntary bodies (Woodland Trust)
 woodland trust is the charitable trust which deals in the development of natural habitat.
Public private partnership will be used with the responsibility to training and
development sections.
 They have the major responsibility towards raising funds with reference to the heritage
and cultural development(Zhao, and Timothy, 2015). When a proper funding will be
done organization will be able to raise certain resources regarding preserver of heritage
and culture
 These make changes in the current process and adopt new technologies so that maximum
people can get to know about the places. Management work on all the companies that is creating focus with regard to the work
carried out in a company and granting donations so that management can analysis the
working condition of a firm. If such firm is not ready to work then necessary steps will be
taken.
Government agencies (UNESCO)
 Their main role is to develop effective policies and laws which can support sustainable
tourism development. Their responsibilities are that advice all associated departments and
formulate legislation.
 These agencies work for enhancing stakeholder engagements so that tourism activities
can get improved and country can generate revenues.
 They empower local communities.
TASK 4
4.1 Methods and Media used for interpretation within heritage and cultural industry
Interpretation is the way through which authorities can collect relevant information and
can convert these into meaning full objects. Importance of interpretation:
 With the help of his tourism activities can get increased.
 It helps in knowing the facts and figures behind any historical stories elated to tourism
sites.

With the help of media authorities can published material related to particular place such as
British museum and Royal academy. It can help in increasing interaction with mass audience and
public will take interest in these places. Non personal media such as audio-visual presentations,
role play, drama etc. are various techniques through which information regarding both places can
be communicated to mass public. But these methods and tool will work only at the time when
there is no disturbance related to language or understanding. If there is language barrier then
foreign visitors will not understand actual meaning of role play and presentation. So all hings
much be happened by looking upon needs of audience and their understanding level.
Combination of interpretative media can help in achieving goal of increasing tourism in the
places.
Tourist are being generated in both British Museum and Royal Academy because both the
organization share the same part of job that is preserving the value and culture. When a proper
level of management is being followed the people will get attracted towards various kinds of
heritage sites. It is very important to interpreted various kinds of activity which is being
conducted on the end of cultural and heritage by which various number of people will come to
know about the same. There are different media methods which is to be used as it will help
visitors to develop interaction between and by this commercial growth can also be increased. Are
two ways of media in which interpretation of heritage and culture can be done(Kladou, and
Kehagias, 2014).
Personal Media: There are several kinds of manual methods which is to be used by personal
media that a personal guide will be hired by the visitors to show the sites of heritage and culture.
Guide is a person who has all the detailed information regarding and cultural sites. He must
possess all the relevant knowledge so that he will be able to acknowledge the visitors on same.
Non-Personal Media- when the information is being provided to the visitors through any
medium that is there are many notice board or audio are present at many heritage sites which will
provide all the basic information related to that site. It is considered as most relevant form of
interpretation of cultural and heritage as traveler need not have to depend on any person, he can
by reading to various notes, get the information(Heritage and Cultural Tourism, Bachelor,
2007-2016.). At many heritage site, documents are also present as a non personal medium.

CONCLUSION
From the above project it shall be concluded that tourism is considered as one of the
important aspect in present time. In this report whole discussion is to be carried in context to the
tourism activity which is being conducted in a country. The project has explained about
developments took place in heritage and culture industry with respect t6o the various institution
where research can be conducted. The project has explained about private public ownership and
its impact on tourism activity. Report has also explained about various roles to be played by
organization and manager and methods of personal and non personal media for interpretation of
heritage and cultural industry for tourists.

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