Impact of Technology on Tourism
Added on 2020-01-07
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Tour Operations ManagementTable of Content
Tour Operations ManagementIntroductionAccording to AlSayyad (2013), hospitality is defined as giving service to otherpeople and demonstrating the consistent quality and excellence. Hospitality can furtherbedefined as providing profitable value of a price level while explaining about own uniquepoints related to distinction. Hospitality is required to be a ‘place’ where mass can showtheir uniqueness and henceforth can make an extension of their personal style as well aspersonality. It can be said that the industry of hospitality belongs to a large company groupswhich has their own existence in the industry of ‘tour and travels’, and thereafter makesprovision of everything that will be providing all desirable as well as necessary services andgoods to its customers. The industry is actually composed of five elements. These are:oLodgings with tourism that encompasses motels, hotels, cruise ship or campsoServices on transportation such as airplanes, ship and trainsoBeverage and food operationsoRetail stores working with souvenir, gifts shops for arts and crafts
Tour Operations ManagementTask 1P1.1 Analyse the effects of current and recent trends and developments on the touroperators industry.The philosophy with which ‘Golden Tours’ walks with the tourism and hospitalityindustry follows that managers will be counselling all their associates, accordingly providingthem resources and enable them in thinking about themselves also. According to performersof the ‘Golden Tours’, ‘perform everything that will be attracting them’ is the sole chanttowards success. While walking to the success path of the ‘Tour Operation Management’ what thecompany have discovered is a Tour operators’ position in the chain of distribution that hasbeen mentioned below:Figure 1: The position of the Tour Operator in the Distribution Chain(Source:Ghimire, 2013)Golden Tours and their observation to the current trends of tourism and hospitality:Globalization: In today’s world people prefer to tour freely all across the world. Asurvey report exhibited that in the year 2000, the international tourist arrival was 674
Tour Operations Managementmillion which dramatically increased to 797 million within a matter of five years andreached to 940 million in 2010 (Ayeh et al. 2013, p.133).Security and Safety: The primary concern of safety and security for ‘Golden Tours’has increased a lot because of the sudden terrorist attacks occurring worldwide alongwith the robberies, kidnapping and assaults of tourists. Thus the company have takenevery kind of measures in terms safety and security alongwith critical disaster planstaken to fight back against each of the threats. Infact it has been found that theinternational airports are also implementing several security measures with anupgraded awareness by making investment of billions and millions of dollars. Diversity: The hospitality and the tourism industry are included among the industrieswhich show a lot of diversities in terms of guest groups and population ofemployees. Infact the tour operator will typically be combining components of tourand travel for creating a packaged holiday (Dickinson et al. 2014, p.88). They will beadvertising as well as producing brochures for the purpose of promoting theiritineraries and holidays as well. Importantly the personnel would be required torecognize as well as appreciate the diversity of cultures so as to make anenhancement of the interaction nature with tourist depending on their religion,culture, colour, ages, genders and sexual orientations.Service: With the alteration and modification of the global market consumption andcompetition, the expansion of the service sector has also experienced a severechange where quality have become the sole reason toponderin terms of retaining andattracting quality customers. For every customers, service remains at the top of theirpriority list alongwith the right kind of dealing and tour management. Technology: Technology comes as one of the primary force of driving alteration thatwill be presenting opportunities in order to obtain a better integration and efficiencyin terms of an improved service of guest. Nowadays, technology has become one ofthe main aspects for tourism business where development of the strategic resourcesgets considered as a mean of tool for making an increase in the competitiveness.Effectively utilizing information technology can enhance significant improvementinto the operational functionalities. Price-Value:Value and Price remains the two significant factors for the travellers oftoday’s world. Customers have changed their perception in terms of tourism industrywith time. Guests have become more resistant towards paying more instead they are
Tour Operations Managementnow preferring in paying less with getting more and thus the tourism industry isneeded to be patient and tolerant enough to carry out with this objectives. Demographic Modifications: The population is increasing globally and severalretirees are earning good in terms of traveling as well as utilizing services ofhospitality. Infact it has been surveyed that the volume of population is gettingdecreased with the increasing of migration. Also gender, age, household andeducational changes have changed dramatically nowadays. Demographic alterationscan have its maximum affect over the term ‘tourism’. Its impact is high on directdemand of tourism industry (Standing et al.2014, p.83).
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