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Assignment on Positive and Negative Influence of Changing Marketing Conditions on Business

   

Added on  2020-06-04

17 Pages4971 Words31 Views
TOUR AND OPERATION

Table of ContentsINTRODUCTION...........................................................................................................................11.1Influence of current and recent trends on travel industry......................................................1TASK 2 ..........................................................................................................................................22.2 Different types of tour operator and methods of contracting components of Holiday.........32.3 Calculating the cost of entire holiday plan............................................................................43.1 Evaluate Planning Decision related with designing of selected brochure............................53.2 Suitability of alternatives related with traditional brochures................................................73.3 Different methods of distribution used in order to sell tour package....................................84.1 Strategic decision made by different tour operator...............................................................84.2 Compare the Tactical Decision...........................................................................................10CONCLUSION .............................................................................................................................10REFERENCES .............................................................................................................................12REFERENCES................................................................................................................................1

INTRODUCTIONTour operations include those plans and procedures which help in providing different andgood quality of travel and tour packages to customers. It provides facilities through whichtravellers can visit various destinations within and outside the nation. These industries have fivesectors which are beverages and food, retail, transportation, tourism lodgings, etc. They also usethe latest technologies and other resources which result in quick growth and success of thisindustry (Allahyari, Salari and Vigo, 2015). The project is based on Trail finders which is atravel and tourism company and it operates in United Kingdom and Ireland. It provides varioustour packages to people as well as tourists through which they become happy and satisfied. Mainobject of making this assignment is to find changing market conditions which have positive ornegative influence on the business. Report shows the time and processes for its development. Itshows the modern promotional techniques and then compare it with previously used procedures.TASK 11.1 Influence of current and recent trends on travel industryDuring the World War II, various things have changed due to travel and tourism industry.Business is growing fast due to changes in customer preferences and needs. So many companieshave started opening in the travelling sectors. They provide tour packages according to thedemands and requirements of tourists and people. It leads to the increase of profits, growth andsuccess in the company (Bagan and et. al., 2013) . So, the latest changes which impact Trailfinder are:Globalization - It is the procedure of communication between people, states countrieswith flow of increase of money, ideas and the culture.Many nations are integrating their owneconomies in world’s economy so due to these various changes are there. At this stage, manyindustries are visiting different countries in globe to adopt those changes in their business.1

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