Toyota Recall Crisis Analysis

This assignment analyzes the 2010 Toyota recall crisis, focusing on two key issues: sticking gas pedals due to faulty accelerator pedal assemblies and entrapment of pedals under floor mats. The analysis details the scale of the recalls, the potential dangers posed by the defects, and Toyota's response, including apologies and production halts. The assignment concludes that Toyota's handling of the crisis was inadequate, citing a delayed response and public relations missteps despite numerous complaints from drivers.

Running head: SUMMARY CRISIS PARAGRAPH OF "2010 TOYOTA RECALLED” 1
SUMMARY CRISIS PARAGRAPH OF "2010 TOYOTA RECALLED”
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SUMMARY CRISIS PARAGRAPH OF "2010 TOYOTA RECALLED” 2
SUMMARY CRISIS PARAGRAPH OF "2010 TOYOTA RECALLED”
As at January 22nd 2010, Toyota Company was recalling about 2.3 million automobiles to fix a
problem which would lead the car’s gas pedals to stick. The Corporation reported that the new
recall was distinct from the other continuing one of 4.2 million Lexus and Toyota automobiles to
spot-on a challenge in which the pedals would appear stuck under a loose floor mat. The 2010
recall was meant to fix a condition where the gas pedal may possibly stick without the existence
of a floor mat. According to the Toyota vice president, Irv Miller this particular situation was
infrequent, but could take place especially when accelerator pedal contrivances become
dilapidated (Klyatis, 2012). At this time Toyota broadcasted recalls of about 5.2 million
automobiles for the pedal setup challenge, as well as an additional 2.3 million vehicles for the
accelerator pedal challenge. Around 1.7 million flatcars were subject to these two problems.
Further, Sales of numerous recalled vehicle models were put off for a number of weeks owing to
the accelerator pedal recall while the automobiles pending for repair parts. As at January 2010,
almost 21 deaths were so-called owing to the pedal challenge from 2000, but after the January 28
recall, extra NHTSA grievances set the purported total to 37 (Ward's Reports, Inc. 2007).
Toyota Motor inappropriately handled this crisis because quite a big number of drivers who got
the same problem shared their experiences to the social and news agency though the Company
apologized abundantly about this challenge.

SUMMARY CRISIS PARAGRAPH OF "2010 TOYOTA RECALLED” 3
References
BIBLIOGRAPHY Ward's Reports, Inc. (2007). Ward's automotive yearbook. Detroit : Ward's Reports, Inc.
Klyatis, L. M. (2012). Accelerated reliability and durability testing technology. Hoboken, N.J:
Wiley.