Consumer Buying Behaviour Survey on Mattress - Desklib

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Contents
Introduction............................................................................................................... 3
Purpose.................................................................................................................... 3
Development of appropriate instrument.............................................................................4
Administration process................................................................................................. 4
Data Analytics............................................................................................................ 5
Crucial findings.......................................................................................................... 6
References.............................................................................................................. 15

Introduction
The report will examine the consumer buying behaviour through conducting a survey on
mattress. The report will critically examine and understand the other driving forces of
attitudes, culture, family, lifestyle, and group motivation. The main objective of survey is to
examine the preferences of mattresses by the people by conducting a survey (Saeidi et al.,
2015). The report will undertake to analyse different heads including the purpose of report,
development of survey will be conducted, which data from the derived graph depicts, how it
is related to findings, and administration process (Saeidi et al., 2015).
The process of behavioural model under the consumer purchasing behaviour, which is the
sum of preferences, intention, decisions, and attitude for product and service. The study of the
buying behaviour of customers include social disciplines, sociology, economies, and
anthropology. The format and process includes the finding of the problem, information
searching, evaluation and analysis, purchase and post purchase evaluation and examination.
With the first step, a customer realises that one cannot fulfil the wants and needs with the
available things she has. After this step, there is a source of searching of the information
where it gathers data, which is relevant to how can one solve the problem (Sangroya, and
Nayak, 2017).
Purpose
The main aim of the report is to examine, and assess the elements of customer marketing and
which factor drive forces by inducing the behaviour of people. Buying behaviour is always
affected by customer`s psychology. A customer underwent a thinking procedure, which can
affect the purchasing decision of the customers. This behaviour is the sum of consumer`s
intention, decision, and preferences in regards to consumer`s behaviour at the marketplace
while buying goods and services. This study will draw upon social disciplines of psychology,

sociology, anthropology, and economics (Hussain, Nasser, and Hussain, 2015). This follows
a particular structured process where first step is the finding and recognising the issue. Within
the step, a consumer realises that whether he or she fulfils his/her needs and wants. For
example- When a person is not comfortable with the sleeping and sitting on floor then it came
up to solve the problem through mechanism to fix it (Hussain, Nasser, and Hussain, 2015).
The invention of mattress took place. Some of the crucial factors that are considered in the
decision processes affecting the driving processes to purchase the products are age group,
lifestyle, preferences, and the demographics affecting the driving forces (Hussain, Nasser,
and Hussain, 2015).
Development of appropriate instrument
As a basis if data, the report is prepared on the behalf and usage of primary collection of data
under the guidance of our professor. The professor of the university suggests us to use money
survey, which is a best tool and way to collect the responses from the random people so that
there can be a fair evaluation of the results and the customer psychology (Kasiri, Cheng,
Sambasivan, and Sidin, 2017). It is an online method, which is being developed by the cloud-
based software founded in 1999. Survey Monkey offers large-scale operations varieties for
the organisation in the data analytics, biased elimination, and also the data representation
tool, which has 600,000 payers and users in more than 190 countries (Kasiri, Cheng,
Sambasivan, and Sidin, 2017).
Administration process
It is important to note that there are several number of processors, which will include support
activities of matresses including accounting, human resources, and finance (Biswas, and Roy,
2015). To have a glimpse and overview of perception of the consumers by evaluating and
undertaking the response of 10 respondents, in order to determine the preferences of people