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Examine Consumer's Behaviour - Amazon

   

Added on  2021-02-20

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RESEARCH PROPOSAL
Examine Consumer's Behaviour - Amazon_1
TABLE OF CONTENTSPROJECT TITLE.............................................................................................................................1AIM AND OBJECTIVES................................................................................................................1LITERATURE REVIEW................................................................................................................1RESEARCH METHODOLOGY.....................................................................................................3SUMMARISING OUTCOME AND REFLECTION.....................................................................5REFERENCES................................................................................................................................7
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PROJECT TITLE“Examine consumer's behaviour towards the online purchase in UK: A study on Amazon”AIM AND OBJECTIVESAim“To examine consumer's behaviour towards the online purchase in UK: A study onAmazon”ObjectivesTo understand the conceptual framework of consumer's behaviour.To evaluate the factors that impact consumer's behaviour towards onlinepurchase.To evaluatethe components that motivate consumers to buy onlineLITERATURE REVIEWTheme 1: consumer's behaviourSlade And et.al., (2015) argued that consumer behaviour is to study of how the customer,organisation or any group used to first select ideas, buy ideas, and also dispose ideas of goods aswell services in order to satisfy the needs and wants of the consumer. It includes the actionswhich is of the consumers in the market place and then underlying what are the motives of thoseactions. It is a very new concept under which consumer's sociology, anthropology, and socialpsychology is studied. Consumer behaviour includes actions as well as reactions of theconsumers and responses towards the products and services bought by the consumers.As per the view of Djafarova, and Rushworth, (2017) .Consumer behaviour plays adominant role in describing the mutual beneficial relationship which is played by the consumerin the economy. Consumer behaviour is purely a marketing function. In the consumer behaviourthe producer of the goods and services have to understand in detail the taste and preferences ofthe consumer which is very necessary in order to satisfy the needs and wants of the consumers.The concept of consumer behaviour is not at all easy to understand but the concept is veryessential to understand in order to achieve effective and efficient result. The reaction of theconsumer towards the marketing is passive.Theme 2: factors that impact consumer's behaviour towards online purchaseAccording to Bigne, Llinares, and Torrecilla, (2016) there two stimuli factors areconsidered in the consumer behaviour which are internal and external stimuli. The internal2
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